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  • Report The Top Emerging Technologies To Watch 2018

    To outpace the competition, CIOs must keep a constant finger on the pulse of technology change. Forrester has identified 12 emerging technologies with massive disruptive potential; their impact...

  • Report Maximize Business Value With Fast, Connected Technology

    The Vision Report In The IT Transformation Playbook

    The age of the customer has shifted into high gear. Compelling experiences, delivered digitally, separate winners from laggards in this new era. The pervasive need for digital experiences exposes...

  • Report Customer Experience Trends In China, 2018

    What China Reveals About The Future Of Customer Experiences
    June 5, 2018 | Riccardo Pasto

    China has jumped to the forefront of customer experience (CX) innovation globally. In particular, leading tech firms are pushing the frontiers of digital to capitalize on the mobile-first behaviors...

  • Report How USAA Sets The Benchmark For Differentiation In Mobile Banking

    May 30, 2018 | James L. McQuivey

    The US mobile banking category suffers from a lack of differentiation among the big players. Many mobile experiences meet basic functionality and usability criteria, but few stand out. USAA is the...

  • Report Best Practices: Building An Agile, Innovation-Focused Digital Ecosystem

    How Digital Leaders Partner With Technology Providers To Deliver Digital Experiences, Operations, And Innovation
    May 24, 2018 | Duncan Jones

    Technology providers are a vital part of every company's digital transformation, but too often, obsolete vendor management processes stifle innovation. This report explains why and how CIOs should...

  • Report Emerging Technology Spotlight: Quantum Computing

    May 17, 2018 | Brian Hopkins

    Some of the largest vendors and biggest players in their industries are investing heavily to move quantum computing from research to reality. Enterprises must understand what this disruptive...

  • Report Four Steps To Establish An Innovative Marketing Function

    The Strategy Report In The Marketing Innovation Playbook
    May 7, 2018 | Keith Johnston

    True marketing innovation focuses on evolving from staid, traditional marketing approaches to a new worldview that prioritizes solving customer problems over promoting product. To do this, you must...

  • Report Take An Iterative Approach To Digital Insurance Strategy

    Strategic Plan: The Digital Insurance Strategy Playbook
    May 4, 2018 | Zhi-Ying Barry

    Digital business leaders must define and execute digital insurance strategy. To do that, they must craft an action plan that examines the impact of digital on their business and then develop the...

  • Report Startups Can Jumpstart Your Innovation

    Leading Consultancies Have Ecosystems Of Startups That CIOs Can Leverage
    April 30, 2018 | Bobby Cameron

    The age of the customer is driving the age of innovation as companies work to deliver the experience, products, and services that their customers desire. Delivering innovative approaches can be...

  • Report The Sorry State Of Digital Transformation In 2018

    A Survey Of 1,559 Business And Technology Decision Makers Bears A Troubling Message Of Reluctance To Change
    April 24, 2018 | Ted Schadler

    How's your digital transformation going? What processes are you focusing on? Who's leading the transformation? What technologies are a priority? What challenges do you face? To answer these...

  • Report Innovation In The Age Of The Customer Requires A Culture Of Diversity And Inclusion

    Diversity And Inclusion Become Key Competencies Of Your Innovation Program
    April 23, 2018 | Dan Bieler

    In the age of the customer, successful organizations innovate and differentiate by boosting diversity and inclusion. This allows them to create an environment where employees feel empowered to...

  • Report Top Capabilities To Accelerate Digital Transformation

    April 20, 2018 | Nigel Fenwick

    Digital business leaders understand the importance of nontechnology capabilities in sustaining digital transformation. This report highlights the fundamental capabilities necessary to sustain...

  • Report The New Paradigm Of Retail

    Vision: The Retail eCommerce Playbook
    April 18, 2018 | Ananda Chakravarty

    Omnichannel services continue to change the offers that retailers provide and the ways consumers buy. The demands on retailers are changing in lockstep. Even as eCommerce sales grow, retailers must...

  • Report The CIO's Guide To Automation, AI, And Robotics

    Driving Business Value Requires Investments In Strategic Competencies
    April 10, 2018 | J. P. Gownder

    Automation technologies such as artificial intelligence (AI), robotic process automation (RPA), and physical robots give CIOs the chance to help their company rethink its business model and drive...

  • Report Walled Garden No More: Digital China Goes Global

    Southeast Asia Is The Beachhead Of China's Global Digital Expansion
    April 2, 2018 | Xiaofeng Wang

    China is leaping forward; its digital innovations are no longer confined within the walled garden. Most business leaders aren't seeing the inroads that Chinese digital giants like Alibaba and...

  • Report Embrace Innovative Marketing

    Executive Overview Of The Marketing Innovation Playbook
    March 30, 2018 | Melissa Parrish

    Marketing has come a long way, but it is not yet customer obsessed. True marketing innovation focuses on evolving from staid and traditional marketing approaches toward a new worldview that...

  • Report Use Forrester's AI Activation Framework For AI Results

    The AI Operating Model Is About Much More Than Tech
    March 23, 2018 | Michele Goetz

    Robots don't come out of the box ready to take on a task. They must learn. And contrary to other analytic capabilities designed and optimized to answer a question or output a result, robots operate...

  • Report Security Budgets 2018: Financial Services And Insurance

    New Initiatives Require Security To Take An Expertise-On-Demand Approach
    March 22, 2018 | Jeff Pollard

    Data breaches, regulation, stiff competition for talent, and decentralized technology spending are still major challenges for security leaders in the FSI industry. We compare the budgets of...

  • Report Ignite Customer-Centric Thinking Companywide

    Advanced Level: Mindset Practices For Marketing Innovation
    March 16, 2018 | Laura Ramos, Jim Nail

    Customer-obsessed thinking must expand rapidly beyond marketing to ensure that consistent and impactful customer experiences separate your company from the competition. Advanced CMOs will promote...

  • Report Three Habits Increase Adoption Of A New Marketing Mindset

    Intermediate Level: Mindset Practices For Marketing Innovation
    March 16, 2018 | Jim Nail, Laura Ramos

    Becoming an innovative marketer will require more than the CMO and senior marketing leaders adopting a new mindset: They must lead, coach, and prod their entire department. This shift will require...

  • Report Agile Methodology Embeds Customer Obsession In Marketing

    Intermediate Level: Process Practices For The Marketing Innovation Playbook
    March 16, 2018 | Ryan Skinner

    Once you've established customer-obsessed processes, you're ready to advance them using Agile methodologies. The forces that drove Agile into developer communities have hit marketers just as hard....

  • Report Five New Perspectives On Marketing Process

    Beginner Level: Process Practices For The Marketing Innovation Playbook
    March 16, 2018 | Lori Wizdo, Jessica Liu

    Forrester research indicates that defined, documented, and repeatable marketing process correlates with revenue growth. But most marketing teams don't have that level of process rigor. For various...

  • Report Stop Improving Your Marketing Processes: Start Disrupting

    Advanced Level: Process Practices For The Marketing Innovation Playbook
    March 16, 2018 | Jessica Liu, Lori Wizdo

    Changing markets, shifting competitive conditions, and rapidly evolving customer demands inevitably create a point when continually improving your existing customer engagement processes fails to...

  • Report Incubator, Foundry, And Accelerator Models Drive Transformative Innovation

    Invigorate Your Innovation Capabilities With A Corporate Incubator Or Accelerator Inside Your Organization
    March 13, 2018 | Dan Bieler

    Your current market position does not guarantee your transformation into a successful digital business. To enhance innovation capabilities and enable the necessary culture change, many traditional...

  • Report Regularly Rejuvenate Your Marketing Talent

    Advanced Level: Talent Practices For Marketing Innovation
    March 7, 2018 | Shar VanBoskirk, Susan Bidel, Brigitte Majewski

    When creating customer-obsessed marketing talent, there is no finale. Rather, advanced marketers make sure their thoughtfully developed talent mix and org structure doesn't create rigidity. This...

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