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  • Report Forrester Data: Search Marketing Forecast, 2017 To 2022 (EU-17)

    ForecastView Document
    January 3, 2018 | Brandon Verblow

    With half of every euro spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. It is a maturing category, with the demand for paid ads via...

  • Report The State Of Mobile Advertising: Context And Measurement Wanted

    Outdated Measurement Tools And KPIs Leave Advertisers In The Dark
    December 19, 2017 | Samantha Merlivat

    Forrester partnered with the Mobile Marketing Association (MMA) to survey global marketers on their mobile advertising practice. Mobile has taken a more prominent role in brands' advertising...

  • Report Facebook Loses Ground Among US Online Youth

    A North American Consumer Technographics® Report
    December 12, 2017 | Anjali Lai

    In the race to win and sustain the attention of US youth, Facebook is falling behind. Our analysis of trended behavioral and attitudinal data reveals that young consumers increasingly engage with a...

  • Report Forrester Data: Digital Marketing Tracker, Q3 2017

    ForecastView Document
    December 11, 2017 | Brandon Verblow

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...

  • Report 2017 To 2021: US Online Display Advertising's Great Reckoning

    November 28, 2017 | Samantha Merlivat

    According to Forrester's most recent forecasts, spending on online display advertising and social media advertising in the US will grow by nearly 70% between 2017 and 2021, largely due to the rapid...

  • Report Earn Buy-In For Content Marketing's Silo-Busting Benefits

    November 17, 2017 | Ryan Skinner

    Most companies today practice content marketing — in dozens, if not hundreds, of pockets — leading to duplicative activity, over spending, and inconsistent customer experiences. B2C marketers...

  • Report Marketers: Get Ready For Augmented Reality

    Why Augmented Reality Will Eclipse Virtual Reality In The Near Term And What To Do About It
    November 13, 2017 | Thomas Husson

    After a brief infatuation with augmented reality (AR) following the Pokémon GO craze, B2C marketers have all but abandoned the technology. Expect that to change as market leader Apple infuses its...

  • Report Content Marketing Starts With Strategy

    November 8, 2017 | Ryan Skinner

    Among marketing leaders surveyed by Forrester, more than half said their content marketing activities were "still immature." At the same time, they concede that based on how customers behave and...

  • Report Predictions 2018: Data Drives Media Disruption

    Who Has Data, And How The Way They Use It Will Determine Success
    November 8, 2017 | Susan Bidel, Collin Colburn, Brigitte Majewski

    The one constant in media since the first display ad ran in 1994 has been change, and 2018 will be no exception. Data — access to it and the collection and use of it — will offer some B2C...

  • Report Predictions 2018: The Revolution That Is Customer-Obsessed Marketing Finally Begins

    November 8, 2017 | Emily Collins

    All B2C marketers have heard about the importance of customer experience. Some even claim to be customer obsessed, prioritizing customer understanding, brand strategy, and customer experience. But...

  • Report Predictions 2018: Europe's Privacy Laws Will Bite US Martech And Slow AI's March Into Marketing

    November 7, 2017 | Fatemeh Khatibloo, Samantha Merlivat, Alexander Spiliotes

    2018 will be a difficult year for B2C marketers as regulators flex their new muscles and consumers use their wallets to vote for the privacy they want. Marketing vendors will face massive fines,...

  • Report Forrester Readiness Index: Digital Marketing, 2017

    ForecastView Document
    November 6, 2017 | Brandon Verblow, Sanjeev Kumar

    The Forrester Readiness Index (FRI) provides digital marketers and marketing vendors with a simple, reliable instrument to quickly make sense of a variety of market signals to aid in determining...

  • Report The Forrester Wave™: Search Marketing Agencies, Q4 2017

    The Top 12 Providers And How They Stack Up
    October 31, 2017 | Collin Colburn

    In our 25-criteria evaluation of search marketing agency providers, we identified the 12 most significant ones — 360i, Acronym, Catalyst, Forward3D, iCrossing, iProspect, Merkle, Mirum, Neo@Ogilvy,...

  • Report Exercise Complete Control To Maximize Media ROI

    October 27, 2017 | Susan Bidel

    Digital media buying has evolved through a process of testing and learning, which inevitably leads to mistakes in strategies, tactics, and partnerships. B2C marketing professionals: Don't let these...

  • Report Best Practices For Omnichannel Digital Media Buying

    October 17, 2017 | Susan Bidel, Samantha Merlivat

    As more and more marketing leaders embrace omnichannel digital media buying, the processes and tools they use are rapidly evolving. This report will provide marketers with a collection of...

  • Report Accelerate Modern Marketing With Real-Time Interaction Management

    October 17, 2017 | Rusty Warner

    Customer-obsessed firms sustain competitive advantage by delivering value and utility in their customers' moments of need. Real-time interaction management (RTIM) enables B2C marketers to meet...

  • Report Build An Empowered Digital Media Buying Team

    October 16, 2017 | Samantha Merlivat

    Omnichannel digital media buying requires marketers to embrace new processes, partnerships, and staffing. This report helps B2C marketers plan and clearly define internal and external roles and...

  • Report Mobile-First Is Not Enough

    Benchmark Your Mobile Marketing Approach
    October 10, 2017 | Thomas Husson

    Over the past few years, "mobile first" has become the new marketing imperative. However, few B2C marketers are good at executing this concept. More importantly, focusing solely on mobile-first...

  • Report Make The Case For Ad Technology Investments

    October 6, 2017 | Susan Bidel, Samantha Merlivat, Michelle Bishop

    Advertising technologies (adtech) promise to improve media performance, make customer data more actionable, and boost efficiency. This report helps B2C marketing pros make a convincing business...

  • Report Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific

    EMSS Vendors Have Varying Presences And Localization Strategies In The Region
    October 3, 2017 | Xiaofeng Wang

    More B2C marketers in Asia Pacific are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing. However, EMSS vendors'...

  • Report The Next Chapter For Email Marketing

    Use Email To Support Customer Journeys, Not To Pitch Promotions
    October 2, 2017 | Shar VanBoskirk

    Customer-obsessed marketers should spend their resources developing email into the linchpin of the customer journey, instead of just continuing it as a promotions vehicle. This report explains how...

  • Report Voice Search Will Change Customer Discovery Forever

    How To Prepare For The Coming Search Revolution
    September 27, 2017 | Collin Colburn

    The rise of Alexa, Cortana, Google Assistant, and Siri has formed ominous clouds darkening the future of search marketing. But the good news is, B2C marketers have some time to prepare for voice...

  • Report Marketers Clear The Path To Omnichannel Buying

    September 27, 2017 | Samantha Merlivat

    Marketers have come a long way in a short period of time with programmatic buying. Their next ambition is omnichannel media buying. But before they can move on to these greener pastures, they must...

  • Report Vendor Landscape: Creative Advertising Technologies, Q3 2017

    Technology That Makes Brand Experiences Smarter, Faster, And More Relevant
    September 27, 2017 | Susan Bidel, Richard Joyce

    The evolution of digital media buying has changed the way that marketers think about creative development. Data and creative advertising technology (adtech) have empowered marketers to embrace a...

  • Report Social Media Snapshot: 2017

    Consumer Technographics® Data Snapshot
    September 26, 2017 | Anjali Lai, Erna Alfred Liousas

    Despite social media's ubiquity, it continues to grow in terms of global reach, number of networks, and usage frequency. This data snapshot provides B2C marketers with an overview of the current...

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