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  • Report Quick Take: Net? Yes. Neutrality? No.

    We Answer Three Key Questions To Help Clarify The Arguments And The Relevance Of Net Neutrality
    January 17, 2014 | Henry Dewing

    The positions in intense debate surrounding Net neutrality can't simply be summed up as "standing up for users' rights" or "asserting a carrier's right to profit." Verizon filed a petition to...

  • Report Gaining Executive-Level Access

    September 7, 2012 | Scott Santucci

    Executive buyers respond well to clear, personalized, easily scannable emails as a way to raise their interest in taking a meeting. The things that motivate executives to take a meeting fall into...

  • Report Information And Communications Technology Industry Opportunities In Professional Services

    Vendors Should Target This Large And Growing Industry
    February 17, 2012 | Andrew Bartels

    The professional services industry presents both opportunities and challenges for tech vendors. The opportunities? Professional services is one of the largest industries in terms of tech purchases,...

  • Report Executives' Perceptions Of Differentiation Among Suppliers: Update For 2011

    February 10, 2012 | Scott Santucci

    Results, not products, differentiate vendors in the eyes of executives.Executives assign strategic supplier status to vendors that are willing and able to align in substantial, not superficial,...

  • Report Game On: Education Product Strategists Embrace Gamification

    Classroom Technology Enables New Product Innovation
    January 26, 2012 | Sarah Rotman Epps

    "Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

  • Report M2M Connectivity Helps Telcos Offset Declining Traditional Services

    But They Are Poorly Positioned For The Larger Value-Added Service Opportunity
    November 22, 2011 | Michele Pelino

    Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

  • Report Opportunities In Education's Global Expansion

    Tap Global Enterprise Experience and Local Expertise
    November 7, 2011 | Jennifer Belissent, Ph.D.

    In recent years, "study abroad" has taken on a whole new meaning — on brand new campuses. Many universities have established satellite campuses in host countries across the globe. These campuses...

  • Report What CEOs Of Small Software Companies Need To Do In 2011

    How To Find The Best Opportunities In A High-Growth Market
    July 7, 2011 | Andrew Bartels

    The software market is poised to enjoy its best growth in a decade, and small software companies face great growth opportunities as their larger competitors struggle to adapt to a new world of...

  • Report The Canadian Tech Market 2011 To 2012

    Canada Is Like The US In Growth, But Different In Mix Of Purchases
    June 8, 2011 | Andrew Bartels

    Canada is like the US, only different. This bit of doggerel applies as much to the Canadian information and communications technology (ICT) market as it does to Canada's economy or culture. Because...

  • Report Industry Innovation: US Federal Government

    Technology Trends That Will Change The Way Government Operates
    May 31, 2011 | Chip Gliedman

    The US government, with its almost $80 billion annual IT budget, is one of the largest consumers of IT goods and services in the world. It is therefore not surprising that the same technological...

  • Report Smart City Leaders Need Better Governance Tools

    Smart City Governance Brings New Opportunities For Tech Providers
    May 13, 2011 | Jennifer Belissent, Ph.D.

    Interest in smart cities has taken off like wildfire. Cities of all sizes navigate the challenge — growing demand for new constituent services within increasingly constrained budgets — and try to...

  • Report Schools Move Beyond The Basics: Competition Will Drive Technology Into The Education Market

    February 2, 2011 | Jennifer Belissent, Ph.D.

    Tech vendor strategists are attracted by the "edu" opportunity — a large and fast-growing user base and increasing reliance upon technology by governments, educators, parents, and students. But...

  • Report Smart Computing Innovation Must Be Guided By EAs

    March 30, 2010 | Henry Peyret

    Forrester predicts that the latest cycle of technology innovation, "Smart Computing," will reshape the technology market through 2017. Smart Computing — which involves a blend of smart devices,...

  • Report The Arrival Of Smart Computing Reinforces The Need For Dynamic Business Applications

    Smart Computing Drives The New Era Of IT Growth
    February 18, 2010 | Mike Gilpin

    Since the 1950s, the US has seen three cycles of technology investment growth and refinement. In 2008, the US entered its fourth such cycle, which Forrester is labeling "Smart Computing." Smart...

  • Report The Next Wave Of IT Investment Is Smart Computing

    Smart Computing Drives The New Era Of IT Growth
    January 5, 2010 | Simon Yates

    Like the mainframe, personal, and network computing eras that have gone before it, "Smart Computing" will usher in a new era of technology innovation and growth. But, says Andrew Bartels, it will...

  • Report Spotlight On: The IT Management Software Challengers

    An Overview Of The Challengers In The IT Management Software Market
    December 28, 2009 | Eveline Oehrlich

    The 2009 IT management software (ITMS) market seems to favor smaller vendors to the detriment of larger ones, as preliminary results for the first three quarters of 2009 show that the megavendor...

  • Report Market Overview: The State Of Enterprise Green IT Adoption, Q4 2009

    December 24, 2009 | Christopher Mines

    Forrester's sixth enterprise green IT survey shows that adoption of green IT practices are rebounding despite the ongoing economic recession. Enterprises are taking a slow but steady approach to...

  • Report Smart Computing Drives The New Era Of IT Growth

    A New Tech Investment Cycle Holds Seismic Promise — And Challenges
    December 4, 2009 | Andrew Bartels

    The technology industry has entered a new cycle of tech innovation and growth, which we are calling "Smart Computing." Like prior cycles of mainframe computing, personal computing, and network...

  • Report How Big Is The eReader Opportunity?

    Book Readers Drive The Market Now, But That Will Change
    May 27, 2009 | Sarah Rotman Epps

    The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

  • Report How To Participate In ICT Spending Plans Of Economic Stimulus Packages

    Tech Vendors Need To Offer A Holistic Vision To Policymakers
    May 20, 2009 | Pascal Matzke

    Investment in information and communication technologies (ICT) is an important element of many economic stimulus packages around the globe. In particular, the new US administration strives to...

  • Report US Credit Card Issuers Need To Demonstrate Customer Advocacy

    If Issuers Don't Change, Customer Advocacy Will Be Imposed On Them
    May 6, 2009 | Edward Kountz

    The US credit card industry faces the prospect of substantial changes to permissible practices and fee levels as a result of forces that have come together from several directions over the past few...

  • Report How Are Recruiters Affected By This Year's Trends In US IT Occupations?

    April 3, 2009 | Zach Thomas

    It's no surprise that with the current economic conditions we will see a decrease in total IT jobs and IT salaries will see almost no growth in 2009. What does this mean for human resources (HR)...

  • Report Don't Panic! The IT Jobs Picture Isn't As Bad As You Think

    Where The Jobs Are: 2009 US IT Occupation Trends
    March 19, 2009 | Simon Yates

    The economic slowdown is affecting everyone, including infrastructure and operations (I&O) professionals. With all the news of layoffs and bailouts, you couldn't be blamed for worrying about how...

  • Report Where The Jobs Are: 2009 US IT Occupation Trends

    A Profile Of IT Department And IT Vendor Use Of IT Occupations
    March 5, 2009 | Andrew Bartels

    The US market for jobs in information technology will not escape the US recession, with total jobs in IT occupations down by 1.2% in 2009. While the recession will be painful for those in IT...

  • Report SWOT Analysis: Municipal Wireless Networking, Q4 2007

    Four Key Vendors Compete For Municipal Wireless Deployments
    December 10, 2007 | Sally M. Cohen

    Today's municipal wireless network vendors must couple innovative access and back-haul technology with forward-thinking network applications and services to win deals. Now these vendors must go...