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  • Report Information And Communications Technology Industry Opportunities In Professional Services

    Vendors Should Target This Large And Growing Industry
    February 17, 2012 | Andrew Bartels

    The professional services industry presents both opportunities and challenges for tech vendors. The opportunities? Professional services is one of the largest industries in terms of tech purchases,...

  • Report What CEOs Of Small Software Companies Need To Do In 2011

    How To Find The Best Opportunities In A High-Growth Market
    July 7, 2011 | Andrew Bartels

    The software market is poised to enjoy its best growth in a decade, and small software companies face great growth opportunities as their larger competitors struggle to adapt to a new world of...

  • Report The Canadian Tech Market 2011 To 2012

    Canada Is Like The US In Growth, But Different In Mix Of Purchases
    June 8, 2011 | Andrew Bartels

    Canada is like the US, only different. This bit of doggerel applies as much to the Canadian information and communications technology (ICT) market as it does to Canada's economy or culture. Because...

  • Report Eleven Steps To The Right Verticals 3.0 Strategy

    Refining Vertical Strategies For The Smart Computing Era
    April 16, 2010 | Andrew Bartels, Ellen Carney

    Tech vendors are increasingly focusing on vertical industry opportunities — and appropriately so, given Forrester's forecast that industry-specific solutions will represent a rapidly growing...

  • Report Smart Computing Drives The New Era Of IT Growth

    A New Tech Investment Cycle Holds Seismic Promise — And Challenges
    December 4, 2009 | Andrew Bartels

    The technology industry has entered a new cycle of tech innovation and growth, which we are calling "Smart Computing." Like prior cycles of mainframe computing, personal computing, and network...

  • Report Where The Jobs Are: 2009 US IT Occupation Trends

    A Profile Of IT Department And IT Vendor Use Of IT Occupations
    March 5, 2009 | Andrew Bartels

    The US market for jobs in information technology will not escape the US recession, with total jobs in IT occupations down by 1.2% in 2009. While the recession will be painful for those in IT...

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