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  • Report Game On: Education Product Strategists Embrace Gamification

    Classroom Technology Enables New Product Innovation
    January 26, 2012 | Sarah Rotman Epps

    "Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

  • Report What CEOs Of Small Software Companies Need To Do In 2011

    How To Find The Best Opportunities In A High-Growth Market
    July 7, 2011 | Andrew Bartels

    The software market is poised to enjoy its best growth in a decade, and small software companies face great growth opportunities as their larger competitors struggle to adapt to a new world of...

  • Report Smart Computing Innovation Must Be Guided By EAs

    March 30, 2010 | Henry Peyret

    Forrester predicts that the latest cycle of technology innovation, "Smart Computing," will reshape the technology market through 2017. Smart Computing — which involves a blend of smart devices,...

  • Report The Arrival Of Smart Computing Reinforces The Need For Dynamic Business Applications

    Smart Computing Drives The New Era Of IT Growth
    February 18, 2010 | Mike Gilpin

    Since the 1950s, the US has seen three cycles of technology investment growth and refinement. In 2008, the US entered its fourth such cycle, which Forrester is labeling "Smart Computing." Smart...

  • Report The Next Wave Of IT Investment Is Smart Computing

    Smart Computing Drives The New Era Of IT Growth
    January 5, 2010 | Simon Yates

    Like the mainframe, personal, and network computing eras that have gone before it, "Smart Computing" will usher in a new era of technology innovation and growth. But, says Andrew Bartels, it will...

  • Report Smart Computing Drives The New Era Of IT Growth

    A New Tech Investment Cycle Holds Seismic Promise — And Challenges
    December 4, 2009 | Andrew Bartels

    The technology industry has entered a new cycle of tech innovation and growth, which we are calling "Smart Computing." Like prior cycles of mainframe computing, personal computing, and network...

  • Report How Big Is The eReader Opportunity?

    Book Readers Drive The Market Now, But That Will Change
    May 27, 2009 | Sarah Rotman Epps

    The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

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