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  • Report Fitness Wearables — Many Products, Few Customers

    Product Strategists Must Broaden Wearables' Appeal Beyond Fitness
    January 28, 2013 | Sarah Rotman Epps

    Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

  • Report Digital Health Management Needs A Makeover To Broaden Its Consumer Appeal

    Forrester Technographics Digital Consumer Community Report
    December 17, 2012 | Lindsey Colella

    Tracking and managing personal health information — with technology or without — is not a mainstream consumer activity today. There are multiple reasons for this: Consumers lack self-awareness of...

  • Report The Rise Of Post-PC Productivity

    App Innovators Disrupt The Value Chain Of PC-Era Software Giants
    August 1, 2012 | Sarah Rotman Epps

    Post-PC devices such as smartphones and tablets inspire new productivity scenarios, and their app stores introduce new ways to distribute and monetize software. Billions of dollars are at stake:...

  • Report US Consumers Are Willing Co-Creators

    June 21, 2012 | Doug Williams

    According to our most recent survey of product strategy professionals, 62% of all companies are not using social media to interact directly with their customers in order to influence product...

  • Report The Mobile Application Life Cycle

    Refine Your App Strategy In Anticipation Of The Second Wave
    May 18, 2012 | Thomas Husson

    The Apple App Store and Google Play have recently passed the threshold of 40 billion cumulative apps downloaded. The smartphone boom is driving exploding usage of mobile apps across the globe....

  • Report The Tablet-TV Connection

    April 11, 2012 | Sarah Rotman Epps

    Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV,...

  • Report US Consumer Tablet Forecast Update, 2011 To 2016

    Low-Cost Disruptors Expand Tablets' Addressable Market
    March 6, 2012 | Sarah Rotman Epps

    With 55 million iPads sold through December 2011, and an estimated 5.5 million Amazon Kindle Fires sold in their first quarter on the market, tablets have gained unstoppable momentum. Forrester...

  • Report Pricing As A Strategic Competency

    Why Price Needs To Become More Than Just A Number For Product Strategists
    February 13, 2012 | J. P. Gownder

    Price can no longer be just a number for product strategists. Pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature...

  • Report Game On: Education Product Strategists Embrace Gamification

    Classroom Technology Enables New Product Innovation
    January 26, 2012 | Sarah Rotman Epps

    "Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

  • Report Microsoft's Shrinking Window For Tablets

    Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late
    November 29, 2011 | J. P. Gownder, Sarah Rotman Epps

    Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

  • Report iPhone 4S Cements Apple's Product Strategy Leadership Position

    Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty
    November 22, 2011 | Thomas Husson, Charles S. Golvin

    Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple...

  • Report Gambling: Bet On Mobile Products And Services

    September 21, 2011 | Thomas Husson

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

  • Report The Global Mainstreaming Of Smartphones

    Understanding Global Smartphone Adoption Today And Tomorrow
    September 15, 2011 | Charles S. Golvin, Thomas Husson

    In a global population that exceeds 5 billion subscriptions, consumer product strategists recognize that smartphones are a niche today. Yet in the US and in some European countries, smartphone...

  • Report The Forrester Wave™: Co-Creation Contest Vendors, Q3 2011

    eYeka, jovoto, Hyve, And ChallengePost Lead, With Redesignme And Napkin Labs Performing Well
    September 7, 2011 | Doug Williams

    In Forrester's 34-criteria evaluation of co-creation contest vendors, we found that eYeka, jovoto, Hyve, and ChallengePost were clear Leaders, due to their full-service approach to the market....

  • Report Amazon Will Be Apple's Top Competitor In Tablets

    Tablet Product Strategists Should View Amazon As Their New "Frenemy"
    August 29, 2011 | Sarah Rotman Epps

    With 28.7 million iPads sold worldwide to date, Apple's lead in the tablet market looks invincible. Enter Amazon.com, whose tablet can compete on price, content, and commerce. If it's launched at...

  • Report Apple Dominates The European Tablet Market, But There's Room For Competition

    Lower Prices And More Content Will Broaden Tablets' Appeal Among EU Consumers
    August 9, 2011 | Sarah Rotman Epps

    Despite Apple's dominance in tablets, product strategists from Acer, Archos, Asus, HP, Motorola, Research In Motion, Samsung, and Toshiba have all launched would-be iPad competitors in Europe....

  • Report The Products That Lose When Tablets Win

    Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers
    June 16, 2011 | Sarah Rotman Epps

    Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

  • Report Appealing To Consumers With Mass-Customized Product Strategies

    Entice Customers Into The Loyalty Cycle
    May 24, 2011 | J. P. Gownder

    While appealing to customer needs is always important in product strategies, it's imperative for mass-customized offerings in particular. Buyers must have the right options available to them — the...

  • Report What The Post-PC Era Really Means

    Technological And Social Forces Revolutionize Computing Product Strategy
    May 17, 2011 | Sarah Rotman Epps

    When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In...

  • Report 3D Beyond TV

    Identifying Opportunities Beyond The Big Screen
    April 4, 2011 | Nick Thomas

    3D-enabled TVs are in stores now, with manufacturers betting heavily that 3D will be a reason for consumers to upgrade their primary set. Audiences are starting to take an interest in 3D content,...

  • Report Mobile Payments Enter A Disruptive Phase

    March 31, 2011 | Thomas Husson

    The pace of innovation in mobile payments is accelerating. 2011 is finally the year when Near Field Communication (NFC) will reach the hands of millions of consumers, while initiatives in the...

  • Report Best Practices For Tablet Media Apps

    Leverage These Business Models And Features For Media App Success
    March 29, 2011 | Sarah Rotman Epps, Seth Fowler

    Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

  • Report Apps And Browsers Will Coexist On Tablets

    Improved Tablet Browsers Will Force Apps To Evolve
    March 23, 2011 | Sarah Rotman Epps

    Product strategists designing content experiences for tablets must decide on their development priorities across apps and browsers. While some proclaim that "the Web is dead," we see improving...

  • Report AT&T Leaps Back To The Top With T-Mobile Buy

    Device And App Product Strategists Must Scale Up To Keep Up
    March 22, 2011 | Charles S. Golvin

    Consumer product strategists throughout the broader wireless ecosystem are waking up to a potentially radical shift in the industry landscape as AT&T announces its plan to reclaim the top spot in...

  • Report iPad Challengers Have Flawed Product Strategies

    Android Tablets Are Poised To Fail; Amazon.com Could Topple The Apple Cart
    March 10, 2011 | Sarah Rotman Epps

    With Android smartphone sales surging, it's easy to think that Android-based devices will be the foil to the Apple iPad in the tablet market. But that's not what we see: Miscalculations in pricing...

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