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  • Report Now Tech: Omnichannel Media Management, Q2 2019

    Tools And Technology: The Omnichannel Advertising Playbook
    June 14, 2019 | Joanna O'Connell

    An omnichannel media management approach can improve business performance, boost operational efficiency, and deliver better consumer experiences. But to realize these benefits in today's fragmented...

  • Report All Enterprises Need (Computer) Vision

    AI Advancements Drive Valuable Use Cases As Far As The Eye Can See
    June 14, 2019 | Kjell Carlsson, Ph.D.

    Enterprises of all stripes are implementing new computer vision solutions to drive growth and operational efficiencies across a host of use cases, ranging from marketing to manufacturing. And, if...

  • Report Now Tech: Industrial IoT Software Platforms In China, Q2 2019

    Forrester's Overview Of 40 Industrial IoT Software Platform Providers
    June 12, 2019 | Danny Mu

    Firms operating in China can use industrial internet of things (IoT) software platforms to achieve operational excellence, improve customer experience, and innovate new business models. But to...

  • Report Now Tech: IoT Data Management Solutions, Q2 2019

    Forrester's Overview Of 22 IoT Data Management Solution Providers
    June 6, 2019 | Noel Yuhanna, Michele Goetz

    You can use internet-of-things (IoT) data management solutions to deliver a comprehensive view of IoT data, become significantly more productive, and accelerate IoT initiatives. But to realize...

  • Report The Forrester Wave™: Database-As-A-Service, Q2 2019

    The 12 Providers That Matter Most And How They Stack Up
    June 4, 2019 | Noel Yuhanna

    Database-as-a-service (DBaaS) has become critical for all businesses to build and support modern business applications and operational systems. In our 27-criterion evaluation of DBaaS providers, we...

  • Report Build A Connected Health Experience With Smart Home Devices

    A Guide To Successful Deployment And Adoption Using IoT At Home

    US healthcare spending is at a critical level. Approximately 90% of the nation's $3.3 trillion in annual healthcare expenditures is for chronic and mental health conditions, not routine care....

  • Report Now Tech: Enterprise Health Clouds, Q2 2019

    Forrester's Overview Of 29 Enterprise Health Cloud Providers
    May 21, 2019 | Jeff Becker

    You can use enterprise health clouds to reduce infrastructure costs, create a 360-degree view of the consumer, and deploy compelling new high-touch engagement solutions. But to realize these...

  • Report The State Of The Online Retail Market In India In 2019

    ForecastView Document
    May 15, 2019 | Satish Meena

    In 2018 the Indian online retail market saw the entry of Walmart via its Flipkart acquisition and the exit of eBay. We expect the Indian market to grow at a five-year compound annual growth rate...

  • Report Intelligent Content Services Will Energize Your Content Management Road Map: ECM In 2024

    Vision: The Enterprise Content Management Playbook
    May 10, 2019 | Cheryl McKinnon

    Content services and modern content platforms now dominate the enterprise content management (ECM) conversation. Veteran vendors are on the defensive — consolidating, merging, and divesting. New...

  • Report SaaS Marketplaces Are The New Frontier Of Enterprise Software

    Software-As-A-Service Buyers Get A Faster, Simpler Buying Experience As Well As Better Security And Integration
    May 3, 2019 | Liz Herbert

    Clients tell us that software-as-a-service (SaaS) vendors are too numerous (and too small) for a formal sourcing process to apply in all cases. At the same time, the business-led, ungoverned model...

  • Report Adoption Profile: Public Cloud In Europe, Q2 2019

    European Public Cloud Innovation Continues Despite GDPR's Entrance And Reinforcement
    April 29, 2019 | Lauren E. Nelson

    Every enterprise in Europe is continually evolving its cloud strategy — or should be. In 2019, European infrastructure and operations (I&O) pros are tasked with critiquing the cost efficiency and...

  • Report The Future Of Machine Learning Is Unstoppable

    Advanced Level: Technology Practices For Insights-Driven Businesses

    Machine learning (ML) is the fundamental building block of artificial intelligence (AI). It can make predictions. It can make decisions. It can recognize patterns. It scales enterprise "smarts" by...

  • Report Intelligent Agents Can't Answer Commercial Voice Searches

    Alexa, Siri, Google Assistant, And Cortana Fail Our Marketing Tests
    April 24, 2019 | Collin Colburn, Arleen Chien

    The notion of voice search completely upending B2C marketers' current search marketing strategies is premature. To understand today's commercial opportunities for brands across Amazon Alexa,...

  • Report Digital CX Trends, 2019

    Digital CX And Human-Centered Experience Design Align — At Last

    Digital CX is changing: As it encompasses more capabilities like voice, connected devices, and notifications, customer experience (CX) pros and their companies can no longer take a...

  • Report Forrester Analytics: Smart Home Devices Forecast, 2018 To 2023 (US)

    ForecastView Document

    The smart home has moved past its early adoption stage, and we expect it to grow at a CAGR of 26.2% between 2018 and 2023. In this report, we share our outlook for the US smart home, including its...

  • Report At A Glance: Master Digital Voice Experiences

    A Digital Voice Experience Series Report
    March 27, 2019 | Jennifer Wise

    Digital voice interfaces are hot: New voice-activated devices are hitting the market, customers are buying them, and brands are rushing to create voice experiences for customers to use. Yet many of...

  • Report Digital Voice Experiences

    A Digital Voice Experience Series Report
    March 27, 2019 | Jennifer Wise

    Voice-based digital experiences are all the rage, with consumers using remotes, cars, speakers, and even microwaves that listen and/or talk. Companies wanting to leverage this new touchpoint are...

  • Report How To Design Digital Voice Experiences

    A Digital Voice Experience Series Report
    March 27, 2019 | Jennifer Wise

    Companies are rushing to launch digital voice experiences to keep up with the growth in customers' adoption of talking appliances and competitors' pilots. But their hopes to launch a killer Alexa...

  • Report Best Practices: Cloud Database Migrations

    Leverage Tools To Minimize Risks And Accelerate Migrations
    March 22, 2019 | Noel Yuhanna

    Cloud databases have exploded on the scene as organizations look at faster and more scalable deployments and lower their costs. However, cloud database migrations are not simple lift-and-shift;...

  • Report The Forrester Wave™: Big Data NoSQL, Q1 2019

    The 15 Providers That Matter Most And How They Stack Up
    March 14, 2019 | Noel Yuhanna

    NoSQL has become critical for all businesses to support modern business applications. In our 26-criterion evaluation of NoSQL providers, we identified the 15 most significant ones — Aerospike,...

  • Report The UK Retail Customer Experience Index, 2018

    How UK Retail Brands Earn Loyalty With The Quality Of Their Experience
    March 12, 2019 | Michelle Beeson, Alex Causey

    How well do leading retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 14 UK multichannel retailers and four UK digital...

  • Report The France Retail Customer Experience Index, 2018

    How French Retail Brands Earn Loyalty With The Quality Of Their Experience
    March 11, 2019 | Michelle Beeson, Alex Causey

    How well do leading retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 15 French multichannel retailers and four French digital...

  • Report The Revenge Of The Atoms

    Algorithms Plus Atoms Reshape The Age Of The Customer

    The digital world of bits empowered customers like never before. But a new era of continuous delivery, powered by AI and automation, promises to help companies regain some leverage in their...

  • Report The Forrester Wave™: Cloud Hadoop/Spark Platforms, Q1 2019

    The 11 Providers That Matter Most And How They Stack Up
    February 13, 2019 | Noel Yuhanna, Mike Gualtieri

    Cloud Hadoop/Spark (HARK) platforms accelerate insights by automating the storage, processing, and accessing of big data. In our 25-criterion evaluation of HARK providers, we identified the 11 most...

  • Report The Untapped Opportunity For B2B Insights

    Firms Must Balance Growth And Efficiency With Four Insights Types
    February 4, 2019 | Allison Snow

    B2B and B2B2C companies have focused their analytics programs on either customer insights (CI) and revenue or cost optimization and operations. This made sense in years past, when firms could focus...

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