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  • Report The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016

    L2RM Automation Is Powering A B2B Marketing Transformation
    November 18, 2016 | Lori Wizdo

    In our 36-criteria evaluation of lead-to-revenue management (L2RM) platform vendors, we identified the 11 most interesting solution providers in the category — Act-On, Adobe, bpm'online,...

  • Report Q&A: The Marketer's Guide To Launching Social Proactive Care

    Eight Critical Questions To Consider Before Starting
    December 17, 2015 | Erna Alfred Liousas

    Do you know how to get the most out of your customers' social conversations? This report answers common questions about how B2C marketers can get started with proactive social customer care. We...

  • Report Brief: HubSpot's New CRM Will Be Disruptive

    Inbound Marketing Should Be On Every CIO's BT Agenda
    October 7, 2014 | Nigel Fenwick

    Marketing technology is advancing rapidly and many CIOs are playing catch-up. Moreover, the business technology (BT) agenda, which is so crucial to CIO careers and business success, is dependent on...

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