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The Marketing Measurement And Insights Playbook For 2019
Cross-Channel Attribution Puts The Science In Marketing Measurement
Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward actively analyzing those past results to guide future plans. To make this...
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Report The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018
The Seven Providers That Matter Most And How They Stack Up
October 23, 2018 | Xiaofeng WangIn our 36-criteria evaluation of marketing measurement and optimization solutions in Asia Pacific (AP), we identified the seven most significant vendors — Analytic Partners, Data2Decisions,...
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Report The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018
Tools And Technology: The Marketing Measurement And Insights Playbook
In our 34-criteria evaluation of marketing measurement and optimization solutions, we identified the eight most significant providers — Analytic Partners, Data2Decisions, Ipsos MMA, IRI, Kantar...
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Report The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, Q2 2017
6sense And Lattice Engines Lead A Diverse Field Of Emerging Solution Providers
In our 28-criteria evaluation of predictive marketing analytics providers for B2B marketers, we identified the 11 most significant — 6sense, BrightTarget, EverString, Infer, Lattice Engines...
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Report The Forrester Wave™: Social Media Management Solutions, Q2 2017
The 10 Leading Vendors Supporting Enterprise Social Marketing
June 12, 2017 | Erna Alfred Liousas, Jessica LiuIn our 32-criteria evaluation of social media management solution providers, we identified the 10 most significant ones — Facelift, Hootsuite, Lithium Technologies, Oracle, Percolate, Salesforce,...