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  • Report The Rise Of Wannabe And Maverick Mobile Workers

    An Empowered Report: How Vendors Will Meet The Requirements Of Emerging Segments Of Mobile Workers
    February 16, 2011 | Michele Pelino

    Enterprise mobility momentum continues to grow, evidenced by increased corporate support for a broad array of smartphones; expanding support of mobile applications for employees, customers,...

  • Report Predictions 2010: Enterprise Mobility Accelerates Again

    December 18, 2009 | Michele Pelino

    In 2009, most companies reduced new technology investments in response to the uncertain global economic recession. However, the enterprise mobility picture was more positive as many firms continued...

  • Report Understanding Information Worker Smartphone Usage

    Emerging Smartphone Use By Information Workers Opens Doors For Vendors
    November 20, 2009 | Michele Pelino

    Understanding how information workers use smartphones and applications enables marketing executives across the mobile value chain to successfully develop products and services to address the needs...

  • Report Market Momentum: Enterprise Mobility Year In Review

    Analysis Of Mobility Press Announcements Identify Key Vendor Opportunities
    October 7, 2009 | Michele Pelino

    An analysis of publicly available enterprise mobility announcements between mid-2008 through mid-2009 highlight opportunities for vendors in the mobility ecosystem, including device manufacturers,...

  • Report Make Your Marketing Sing To Business Mobility Decision-Makers

    Vendors Must Use Employee Roles To Identify Preferred Marketing Channels
    October 5, 2009 | Michele Pelino

    IT professionals, business executives, and end users participate in purchasing decisions for enterprise mobility devices, middleware, services, and mobile applications. These decision-makers use...

  • Report Demand Insights: Enterprise Mobility 2009

    Prepare For The Rise Of The Mobile Wannabes And The Services To Support Them
    July 28, 2009 | Michele Pelino

    Forrester's latest Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009, shows continued enterprise mobility momentum — even during these challenging...