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  • Webinar The Top Insurance Technology Trends To Watch In 2019

    Tuesday, February 12, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Ellen Carney

    Insurance firms recognize that their future depends on the digital initiatives that drive better customer experience and more efficient operations. But heightening customer expectations, stalled...

  • Webinar Balance Short- And Long-Term Objectives To Drive Business Growth

    Tuesday, January 29, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Tina Moffett

    Companies that are hyperfocused on short-term revenue objectives run the risk of devaluing long-term business growth. Taking a balanced view of how marketing drives short- and long-term objectives...

  • Webinar Choose The Right Integration Solution For Your Digital Transformation

    Using The Forrester Wave™
    Thursday, January 24, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Henry Peyret

    For several industries, integration is becoming a foundational strategic investment to support the pace of digital transformation (DT). Integration technologies are supporting all the four major DT...

  • Webinar Can You Hear Me Now? It's Time For Brands To Cross The Voice Frontier

    Wednesday, January 23, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Dipanjan Chatterjee

    Voice is poised to bring about a massive pivot in the digital transformation of brands. Just as brands got used to consumers experiencing them by furiously tapping and poking at their devices, we...

  • Webinar Predictions 2019: B2B Marketing And Sales

    Wednesday, January 16, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Laura Ramos, Lori Wizdo, Steven Casey

    As B2B marketers increasingly lead the entire buying experience, they must establish a foundation of insights and pivot from campaign to engagement design that encompasses both digital and human...

  • Webinar Small Business Banking Customers: Five Things You Should Know

    Wednesday, January 16, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Peter Wannemacher

    Bank executives and digital leaders are tasked with finding new and better ways to win, serve, and retain small business clients, yet for more than a decade there has been a dearth of innovation in...

  • Webinar Creative Advertising Technology: The Most Important Adtech You've Never Heard Of

    Using The Forrester Wave™
    Tuesday, January 15, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Susan Bidel, Joanna O'Connell

    William Bernbach, a giant of the golden age of American advertising, said of his profession, “Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an...

  • Webinar 2019 Customer Experience Predictions: CX Under Fire!

    Thursday, January 10, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Harley Manning

    Customers expect their experiences to keep getting better. The trouble is, they haven’t — or at least not enough to keep up with those rising expectations. This situation has been going...

  • Webinar Predictions 2019: B2C Marketing

    Wednesday, January 9, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Brigitte Majewski, Jessica Liu

    Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preferences and privacy taking center stage in 2018, B2C...

  • Webinar 2019 Priorities: Embracing Digital In Wealth Management To Remain Relevant

    Wednesday, January 9, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Vijay Raghavan, Oliwia Berdak

    Multiple forces and innovations are changing how customers globally manage and invest their money. Powered by digital technology, the wealth management industry is transforming to meet the...

  • Webinar Beware Of And Prepare For The Coming Data Integrity Crisis

    Tuesday, January 8, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Jeff Pollard, Joseph Blankenship, Trevor Lyness

    Companies are increasingly relying on data and automated decision making to transform their business. This, however, means that the impact of a data integrity attack – where an attacker...

  • Webinar Media Predictions 2019

    Tuesday, January 8, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Collin Colburn

    The media industry has been continuously disrupted since the beginning of this decade. In 2019, change will continue: Digital ad giants Facebook and Google will attempt to get even bigger, and...

  • Webinar Predictions 2019: Customer Service And Sales

    Monday, January 7, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Tom Kaneshige, Kate Leggett, Art Schoeller

    For some time, the burning question has been: Will robots replace humans? While the proliferation of robotic process automation (RPA) has reduced headcount in the back office, it’s a...

  • Webinar Outlook 2019: State Of Retail Payments

    Thursday, December 20, 2018, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Brendan Miller

    This webinar details the results of “The State Of Retail Payments,” a biennial study by the National Retail Federation and Forrester that profiles US enterprise retailers’...

  • Webinar The Psychology Of Points

    Tuesday, December 18, 2018, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Emily Collins, Anjali Lai

    Brands across industries invest millions of dollars into loyalty programs that offer the same mix of points, discounts, and material benefits. But do they capture the hearts and wallets of...

  • Webinar Outlook 2019: The State Of The US Retail Shopper

    Thursday, December 13, 2018, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Brendan Miller

    Despite the dramatic October downturn in the stock market, confident consumers are driving US retail spending upward, but retailers face urgent pressure to evolve — or they will lose market...

  • Webinar CIO Predictions 2019: A Year Of Rebuilding Foundations And Driving Measured Innovation

    Thursday, December 13, 2018, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Matthew Guarini, Pascal Matzke

    Technology is a key differentiator for how companies deliver superior customer and employee experiences. CIOs who can take advantage of this opportunity will strengthen their position in the...

  • Webinar Marketing The Marketing Function

    Defining The B2B Metrics That Matter In Your Organization
    Wednesday, December 12, 2018, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Allison Snow

    This webinar helps participants think about building the metrics that matter for their organization — those unique indicators that capture the health of your business. You might wonder,...

  • Webinar Predictions 2019: Cloud Computing

    Wednesday, December 12, 2018, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Lauren E. Nelson, Dave Bartoletti

    As 2018 comes to a close, it is once again time to talk predictions for the upcoming year. This webinar outlines Forrester’s five key cloud predictions that will shape the market for 2019....

  • Report New Tech: Secure Communications, Q4 2018

    Forrester's Landscape Overview Of 22 Providers
    December 11, 2018 | Heidi Shey

    This report presents an overview of the emerging vendors in the secure communications market. These are vendors whose offerings include a mix of encrypted messaging/text and additional...

  • Report Top Research For CIOs: Customer Experience

    Help Your Firm Realize The Value Of Superior CX
    December 11, 2018 | Matthew Guarini

    In the age of the customer, the ability to deliver a quality experience to your customers is a key differentiator. Position yourself to be the company that customers love, trust, and come back to,...

  • Report The State Of Loyalty Strategies 2018

    Benchmarks: The Customer Loyalty Playbook
    December 11, 2018 | Emily Collins

    Forrester recently surveyed 45 marketers about their loyalty strategies to understand how they manage and measure customer loyalty and what challenges get in the way of success. This report...

  • Report Gauge Your Continuous Delivery Maturity

    Assessment: The Continuous Deployment Playbook
    December 11, 2018 | Charles Betz, Will McKeon-White

    Today's customers demand great experiences, and fast. To satisfy them, infrastructure and operations (I&O) leaders and teams must ensure they can continuously deliver innovation, leveraging...

  • Report Six Common Pitfalls On Indian Online Banking Websites

    Learn From Industry Best Practices How To Avoid These Mistakes
    December 11, 2018 | Arnav Gupta

    Forrester recently concluded its Forrester Wave™ evaluation of online banking websites in India, which assessed the functionality and user experience (UX) of the online banking websites of seven...

  • Report Build A Pragmatic Cloud Strategy That Delivers Real Value To Your Organization

    December 11, 2018 | Lauren E. Nelson

    There's no shortage of sensational stories about groundbreaking cloud strategies — but that's not the task at hand for most infrastructure and operations (I&O) professionals. Their job is to...

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