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  • Laura Ramos
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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Workshop Forrester's Forum For Marketing Leaders

    Beyond The Campaign: Deliver Real-Time Customer Value
    April 10, 2014 | San Francisco, CA | Melissa Parrish, David M. Cooperstein, Carlton A. Doty

    In this age of the customer, marketing campaigns are dead. Why? Because people despise and distrust push-style marketing methods that interrupt or intercept them — 49% of consumers don't...

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