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  • Report Profiling US Health-Conscious Consumers

    A Technographics® 360 Profile
    January 29, 2016 | Anjali Lai

    "Health-conscious" is not only a descriptor, it is also a driver. US consumers who prioritize their health have a distinct attitude that consciously and subconsciously influences their behavior...

  • Webinar Mapping The US Health Insurance Landscape From The Consumer's Perspective

    Consumer Technographics®
    August 22, 2013 | Gina Fleming, Lindsey Colella, Anjali Lai

    With the onset of the Patient Protection and Affordable Care Act, otherwise known as "Obamacare," there will be many new customers in the healthcare market. With many new potential customers who...

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Market Imperatives