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  • Report How Empowered Customers Harness The Power Of Mobile

    North American Consumer Technographics®
    September 26, 2017 | Anjali Lai

    Consumers are becoming empowered — and the increasingly complex range of devices that they use fuel this sense of empowerment. The mobile phone, along with subsequent devices like tablets and...

  • Webinar Wearables: A New Era Of Mobile Innovation?

    ForecastView® And Consumer Technographics®
    April 27, 2016 | Susan Wu, Anjali Lai

    Wearable devices came to market with much anticipation and speculation. How have consumers received wearable technology, and where is adoption headed over the next five years? In this webinar, we...

  • Report Data-Driven Decision-Making In Consumers' Everyday Lives

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data
    April 13, 2016 | Anjali Lai

    The age of the customer means that individuals have unprecedented amounts of information at their fingertips and new resources to inform every decision. With the constant rise of social media...

  • Report Profiling US Health-Conscious Consumers

    A Technographics® 360 Profile
    January 29, 2016 | Anjali Lai

    "Health-conscious" is not only a descriptor, it is also a driver. US consumers who prioritize their health have a distinct attitude that consciously and subconsciously influences their behavior...

  • Report The Apple Watch: What Makes Consumers Tick?

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    November 20, 2014 | Anjali Lai

    The unveiling of the Apple Watch on September 9, 2014 left consumers and industry analysts with more questions than answers. For example, after the sluggish sales of smartwatch predecessors, such...

  • Report Understanding The Psychology Of Technology Adoption With A Multimethodology Approach

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    September 19, 2014 | Anjali Lai

    Forrester has been studying the life cycle of consumer technology adoption since the inception of our Consumer Technographics studies in 1997. Over the years, the pace of innovation has accelerated...

  • Report US Online Consumers' Perspectives On Wearable Technology

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    September 18, 2014 | Anjali Lai

    In 2012, Forrester's "smart body, smart world" report asserted that sensor-laden embedded devices would be the next big thing among technology trends. Since then, we've witnessed the adoption...

  • Report Evolving Consumer Attitudes On Privacy

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    July 28, 2014 | Fatemeh Khatibloo, Anjali Lai

    The tide of privacy is turning. For the past decade, brands have become increasingly dependent on the collection, analysis, and use of consumer data. With many consumer services now subsidized by...

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