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Ad Spend Per Capita Adds An Extra Layer To The FRI Analysis
November 6, 2017
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We Group 23 Quantitative Variables Into Four Main Pillars
November 6, 2017
Search Results
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Report Forrester Readiness Index: Digital Marketing, 2017
ForecastView Document
The Forrester Readiness Index (FRI) provides digital marketers and marketing vendors with a simple, reliable instrument to quickly make sense of a variety of market signals to aid in determining...
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Report Forrester Data: Online Cross-Border Forecast, 2017 To 2022 (Europe)
ForecastView Document
October 4, 2017 | Michael O'GradyPart of our global online cross-border retail forecast, this forecast details cross-border retail buyers, cross-border retail spend, and the provenance by region of retail goods bought across...
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Report Forrester Readiness Index: Digital Marketing, 2016
ForecastView Spreadsheet
August 2, 2016 | Brandon VerblowThe Forrester Readiness Index (FRI) for digital marketing is a quantitative assessment that provides insights into the digital marketing environment and opportunity of 55 countries across the globe...
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Report Forrester Research World Tablet Adoption Forecast, 2013 To 2018 (Global), Q4 2014 Update
ForecastView Spreadsheet Q4 2014 Update
December 19, 2014 | Michael O'GradyTablet sales growth increased by just 13.2% in 2014, almost four times less than the growth seen in 2013. Despite this slowdown in tablet sales, the worldwide tablet installed base saw 42% growth...
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Report Forrester Research World Mobile And Smartphone Adoption Forecast, 2014 To 2019 (Global)
ForecastView Spreadsheet
August 8, 2014 | Satish MeenaThe number of global smartphone subscribers is expected to reach 3.5 billion by 2019, crossing the 50% mark for smartphone penetration by population in 2017 and reaching 59% by 2019, up from 28% in...
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Report Forrester Research World Tablet Adoption Forecast, 2013 To 2018 (Global)
ForecastView Spreadsheet
March 18, 2014 | Niki ScevakThe global tablet installed base will approach 1 billion devices by 2018, nearly tripling from its current level. While consumer-owned tablets will represent the vast majority of those in use, the...