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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar Your Adobe Success Or Failure Depends On Picking The Right Service Provider

    Key Takeaways From "The Forrester Wave™: Adobe Implementation Services, Q2 2020"
    July 29, 2020 | Xiaofeng Wang, Ted Schadler

    Adobe offers an expansive portfolio of marketing and commerce software. But turning the raw materials into a differentiated customer experience is very difficult. The key to success lies in...

  • Report The Forrester Wave™: Adobe Implementation Services, Q2 2020

    The 12 Providers That Matter Most And How They Stack Up
    June 25, 2020 | Xiaofeng Wang, Ted Schadler

    In our 24-criterion evaluation of Adobe implementation service providers, we identified the 12 most significant ones — Accenture, Adobe, Cognizant, Deloitte, Dentsu, HCL Technologies, IBM, ICF...

  • Report Now Tech: Adobe Implementation Services, Q1 2020

    Forrester's Overview Of 24 Adobe Implementation Service Providers
    February 12, 2020 | Xiaofeng Wang, Ted Schadler

    You can use Adobe implementation services to navigate the complex and growing Adobe product set, implement faster based on industry specialization, and reinvent the business. But to realize these...

  • Report The State Of Influencer Marketing

    Marketers' Investments In Influencers Continue To Rise, And A Push Toward Authenticity Leads To A Broader Set Of Influencer Partners
    August 13, 2019 | Ryan Skinner

    Using influencers to achieve marketing objectives is no longer novel, but interest in the tactic continues to rise as marketers steadily increase their investment. A focus on authenticity is...

  • Report Now Tech: Loyalty Marketing, Q4 2018

    October 22, 2018 | Emily Collins

    You can use loyalty marketing vendors to develop loyalty strategies, design and manage loyalty programs, and measure your loyalty marketing efforts. But to access these benefits, you'll first have...

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