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Forrester First Insight

As the coronavirus dominates the global headlines, businesses should take the opportunity to develop business continuity plans specifically for pandemics—focusing on customer, employee, and partner needs. Read more »

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  • Report Enterprise Speed: The Key To Being Adaptive

    CIOs Can Lead Faster Action Across The Enterprise
    January 27, 2020 | John R. Rymer, James Staten

    CIOs and CMOs push their teams to go faster and now must help other departments embrace speed as a core value. Why? Enterprises must improve their ability to quickly adapt strategies and tactics to...

  • Report New Technologies Create The Need To Design For New Categories Of Information Workers

    The Global Information Worker Population Swells To 1.25 Billion In 2018
    September 27, 2019 | Frank E. Gillett

    This report updates our sizing of the population of information workers — workers who use a PC, smartphone, or tablet for work purposes an hour or more per day. In 2018, this population reached...

  • Report The Future Of Your Business Depends On Emerging Technology

    Use Forrester's LIFT Framework To Drive Real Differentiation
    November 16, 2018 | Brian Hopkins

    Your business depends on a continuous supply of new technology to achieve its business goals. Beginners tend to approach this demand by fitting new technology to existing business needs. Advanced...

  • Report Startups Can Jumpstart Your Innovation

    Leading Consultancies Have Ecosystems Of Startups That CIOs Can Leverage
    April 30, 2018 | Bobby Cameron

    The age of the customer is driving the age of innovation as companies work to deliver the experience, products, and services that their customers desire. Delivering innovative approaches can be...

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