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The Data Management Playbook For 2020

Your Business Is Only As Fast As Your Data

What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...

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  • Forum Data Strategy & Insights

    Thought leadership, strategic direction, and networking opportunities needed to shape your data and analytics strategy for the coming decade.
    October 14, 2020 | Live Virtual Experience | Brandon Purcell, Noel Yuhanna, Boris Evelson

    Are you ready to turn your organization into an insights-driven enterprise? Join more than 20 Forrester analysts, industry speakers, and over 650 data and analytics practitioners for two days at...

  • Report The Forrester Wave™: Enterprise Data Fabric, Q2 2020

    The 15 Providers That Matter Most And How They Stack Up
    June 10, 2020 | Noel Yuhanna

    In our 25-criterion evaluation of enterprise data fabric providers, we identified the 15 most significant ones — Cambridge Semantics, Cloudera, DataRobot, Denodo Technologies, Hitachi Vantara, IBM,...

  • Report The Forrester Wave™: Data Management For Analytics, Q1 2020

    The 14 Providers That Matter Most And How They Stack Up
    February 12, 2020 | Noel Yuhanna

    In our 25-criterion evaluation of data management for analytics (DMA) providers, we identified the 14 most significant ones — Amazon Web Services (AWS), Cloudera, Google, Hewlett Packard Enterprise...

  • Report Research Round-Up: Data For Marketing

    August 26, 2019 | Mary Pilecki, Stephanie Liu

    Marketing has been a story of eras: from the mass marketing era to direct marketing to digital marketing and, now, data-driven marketing. But applying data to improve marketing is easier said than...

  • Report Data Technology Pathfinder

    December 19, 2018 | Michele Goetz

    The variety, velocity, and volume of data continue to explode; business stakeholders want direct access to diverse data; and firms now set policies and assume the risk of data management and usage....

  • Report The Forrester Wave™: Healthcare Analytics, Q4 2018

    The 11 Providers That Matter Most And How They Stack Up
    November 26, 2018 | Arielle Trzcinski

    In our 33-criterion evaluation of healthcare analytics providers, we identified the 11 most significant ones — Arcadia.io, Cognizant, Health Catalyst, IBM, MedeAnalytics, NTT DATA, Optum, Philips,...