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  • Report Use Forrester's CISO Strategic Canvas To Align Security With Business

    November 21, 2018 | Jeff Pollard, Jinan Budge

    Security leaders know it's critical to align their efforts to the business, speak their business colleagues' language, and show support for business objectives. But with never-ending inbound...

  • Report Social Gets Bigger, Stronger, Faster

    Continuous Improvement: The Social Marketing Playbook
    November 19, 2018 | Jessica Liu

    B2C marketers who have established their social marketing practices can't rest on their laurels. Social media is an increasingly larger part of the marketing mix, and social activity is expanding...

  • Report The Future Of Your Business Depends On Emerging Technology

    Use Forrester's LIFT Framework To Drive Real Differentiation
    November 16, 2018 | Brian Hopkins

    Your business depends on a continuous supply of new technology to achieve its business goals. Beginners tend to approach this demand by fitting new technology to existing business needs. Advanced...

  • Report Four Steps To A Data Management Strategy In Light Of Big Data

    Strategic Plan: The Data Management Playbook
    November 16, 2018 | Michele Goetz, Mike Gualtieri

    Data is the lifeblood of your entire organization. It should enlighten every function of the business, including CX, operations, marketing, sales, service, and finance. A data management (DM)...

  • Report 2018 US Tech Talent Hotspots

    Tap New Metro Markets To Get The Tech Talent You Need At A Cost You Can Afford
    November 14, 2018 | Andrew Bartels, Nate Meneer

    A highly skilled, customer-obsessed tech workforce is a powerful competitive advantage in the age of the customer. But a strong labor market and the growing need for tech skills across all...

  • Report Unlock Customer Context With Marketing Technology

    Executive Overview: The Enterprise Marketing Technology Playbook
    November 14, 2018 | Joe Stanhope, Rusty Warner

    Customer data and marketing technology are now essential to every marketing function. Yet B2C marketing professionals responsible for their firm's marketing technology strategy often miss the...

  • Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    November 12, 2018 | Michele Goetz

    Be customer driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and...

  • Report Build A Case To Show Social's Value To Marketing And The Entire Enterprise

    November 9, 2018 | Jessica Liu

    When marketers disregard crafting a strong business case for their social investments, they eventually struggle to prove social marketing's value. Creating a business case enables marketers to gain...

  • Report Predictions 2019: DevOps

    Adolescent DevOps Grapples With Governance
    November 8, 2018 | Charles Betz, Sandy Rogers

    In 2019, firms will face increasing complexity and risk as they attempt to scale their DevOps initiatives. This will force them to create more-holistic technical, organizational, and governance...

  • Report Predictions 2019: Cloud Computing

    Cloud Comes Of Age As The Foundation For New Digital Application Platforms, Both Inside And Outside The Data Center
    November 8, 2018 | Dave Bartoletti, Lauren E. Nelson

    Public cloud adoption is mainstream today, but only a small fraction of core business applications run in a public or private cloud. In 2019, a major transformation of legacy apps using powerful...

  • Report Predictions 2019: CIO

    A Year Of Rebuilding Foundations And Measured Innovation
    November 5, 2018 | Matthew Guarini, Pascal Matzke

    Technology is a key differentiator for how companies deliver superior customer and employee experiences. CIOs that can take advantage of this opportunity will strengthen their position in the...

  • Report Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers

    Strategic Plan: The Digital Intelligence Playbook
    November 2, 2018 | Cinny Little, James McCormick

    To remain competitive, customer insights (CI) pros must elevate their firm's digital intelligence — the practice of continuously optimizing customer engagement with data, analytics, and insights —...

  • Report Help Happy Customers Share Their Delight By Prioritizing Post-Sale Marketing

    How To Create Customer Advocacy Programs That Boost Your Brand's Influence And Success
    October 25, 2018 | Laura Ramos

    Customers would rather share their knowledge, experience, and advice than deliver some inconsequential, promotional testimonial. To tether post-sale experiences to authentic advocacy, B2B marketers...

  • Report Build A Dynamic Digital Banking Road Map

    Road Map: The Digital Banking Strategy Playbook
    October 23, 2018 | Peter Wannemacher

    Digital business leaders at banks are tasked with articulating a vision of the future and a strategic plan for getting there. But moving from vision to action isn't easy, so banks need a road map...

  • Report The Forrester New Wave™: Digital Decisioning Platforms, Q4 2018

    The 11 Providers That Matter Most And How They Stack Up
    October 18, 2018 | John R. Rymer, Mike Gualtieri

    In Forrester's evaluation of the emerging market for digital decisioning platforms, we evaluated the 11 most significant providers in the category — Appian, AuraPortal, Decisions.com, FICO, IBM,...

  • Report Portfolio Ecosystem: The Central Nervous System For Delivering Business Strategy

    Leverage Portfolio Management As A Strategic Planning System Of Record
    October 10, 2018 | Margo Visitacion

    CRM and enterprise resource planning (ERP) software are familiar systems of record for enterprises' customer and financial transactions, respectively. However, there's no equivalent system that...

  • Report How To Fail And Not Get Fired

    Lessons From 11 Leaders On How To Turn Failure Into Success
    September 27, 2018 | Martin Gill

    We've all heard the mantra: Fail fast; fail cheap. Enterprises use a growing range of techniques — design thinking, Lean Startup, and more — to emulate the test, learn, and pivot approach endemic...

  • Report Discover Disruptive Strategies With The Business Innovation Canvas

    Design Future Customer Experiences Using Emerging Technology
    September 21, 2018 | Nigel Fenwick

    To disrupt their business, CIOs and business leaders need to adopt a startup mindset. But that's easier said than done. A successful innovation strategy must be developed from the outside in....

  • Report How To Build Your Digital Venture

    Use Our Toolkit To Minimize Risks And Accelerate Your Efforts
    September 20, 2018 | Oliwia Berdak

    Launching a new digital venture can be a career-ending decision. The time, cost, and effort involved in building a new digital business from scratch can quickly spiral out of control. For this...

  • Report Case Study: How Levi Strauss & Co. Used Innovation To Create New Market Leadership

    Overcome Internal Challenges To Disrupt Your Market
    September 19, 2018 | James Staten

    Levi's Commuter X Jacquard by Google is a clever example of a digital-business value innovation that gives an enterprise a new market leadership position. Bringing the Bluetooth-enabled commuter...

  • Report The I&O Pro's Buying Guide For Hybrid Cloud Management

    Despite Close Vendor Scores On The Forrester Wave™, HCM Tools Vary Significantly
    September 13, 2018 | Lauren E. Nelson

    Hybrid cloud management (HCM) isn't a new market, but to date, it hasn't been particularly successful. However, this is changing, with new investment from enterprises and vendors alike. As the...

  • Report Needed: Fintech Expert

    Focus On Scouting, Execution, And Partner Management For A Successful Fintech Strategy
    September 12, 2018 | Oliwia Berdak

    Keen to develop successful fintech partnerships, banks and insurers are hiring expertise from venture capital and startups. While the fintech pedigree of these new hires will help with scouting,...

  • Report Adapt Your Governance Framework For Cloud

    Processes: The Cloud Computing Playbook
    August 31, 2018 | Dave Bartoletti

    Cloud adoption continues to accelerate, so businesses must develop standard practices around security, performance, and cost to meet the expectations of internal and external stakeholders....

  • Report Digital Transformation Case Studies: How 23 Companies Redesigned Their Business

    Examine Other Industries' Innovation Methods To Inform Your Transformation Strategy
    August 27, 2018 | Martin Gill

    Business leaders in every industry are launching initiatives to digitally transform their business. The task is daunting and has no clear path to success. Explore these 23 case studies —...

  • Report Reinventing Work In The Era Of Automation

    Automation Is Creating A Radically Different Economic Reality For Jobs
    August 24, 2018 | Craig Le Clair

    Three unstoppable forces — scale, control, and convergence — will reorganize traditional work into four segments: automation deficits, automation dividends, the talent economy, and restructured...

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