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  • Strategy Planning & Governance
  • CMO

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  • Report CMO-CIO Collaboration: Resolving The Paradox

    The Relationship Destined To Maximize Your Business
    August 20, 2019 | Thomas Husson

    Growing customer expectations and the accelerating pace of innovation force CMOs to work closely with their CIO counterparts. While relying on external cloud vendors and investing in shadow IT...

  • Report Kick-Start Your Digital Business Strategy

    Beginner Level: Strategy Practices For Digital Business
    June 25, 2019 | Jacob Morgan, Oliwia Berdak

    The digital business landscape is in constant flux: As a digital business leader, it's vital that your strategic plan be just as dynamic as your customers and your competitors. This report is part...

  • Report Five Steps To Evolve Your Digital Business Strategy

    Intermediate Level: Strategy Practices For Digital Business
    June 25, 2019 | Oliwia Berdak, Jacob Morgan

    Traditional strategic planning processes, like annual budgeting cycles, are not fit for purpose. Static strategic planning documents become dated as soon as they leave your desk, while fixed ROI...

  • Report Best-In-Class Digital Leaders Embrace These Four Guidelines

    Advanced Level: Strategy Practices For Digital Business
    June 25, 2019 | Sucharita Kodali

    Digital leaders do several specific things to drive change while remaining market leaders in their domains: They embrace and empower their ecosystems, have extensive customer listening programs,...

  • Report Accelerate Disruption With The Business Innovation Canvas

    Unlock Your Company's Hidden Potential For Disruptive Innovation And New Revenue Growth
    March 2, 2018 | Nigel Fenwick

    To disrupt your business, you need to think like a startup. But that's easier said than done. This report introduces you to Forrester's Business Innovation Canvas. Forrester designed this framework...

  • Report Digital Business 2018: Benchmark Your Digital Journey

    February 7, 2018 | Nigel Fenwick

    As businesses look for new ways to create value for customers through digital experiences, it's clear that some firms are more advanced than others. This report analyzes the characteristics that...