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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Now Tech: Content Platforms, Q1 2021

    Forrester's Overview Of 38 Content Platform Providers
    March 26, 2021 | Cheryl McKinnon

    You can use content platforms to serve content-rich apps to external collaborators, enable business resilience and a trusted digital repository for distributed and home workers, and categorize...

  • Report Now Tech: Cloud Security Gateways, Q1 2021

    Forrester's Overview Of 16 Cloud Security Gateway Providers
    January 26, 2021 | Andras Cser

    You can use cloud security gateway (CSG, also known as cloud access security broker or CASB) solutions to detect and protect against: 1) data loss, 2) excessive sensitive data access, and 3) use of...

  • Report Now Tech: Customer Identity And Access Management (CIAM), Q2 2020

    Forrester's Overview Of 24 CIAM Providers
    June 24, 2020 | Andras Cser

    You can use CIAM solutions to register, profile, authenticate, and provide customers with self-service. CIAM solutions also serve and secure the identity aspects of marketing campaigns, customer...

  • Report Now Tech: Creative Advertising Technologies, Q2 2020

    Forrester's Overview Of 23 Creative Advertising Technology Providers
    May 15, 2020 | Joanna O'Connell

    You can use creative advertising technologies (adtech) to realize creative production efficiencies, improve ad performance, and increase creative relevancy for consumers. But to realize these...

  • Report Now Tech: Marketing Measurement And Optimization Solutions, Q3 2019

    Forrester's Overview Of 37 Marketing Measurement And Optimization Solution Providers
    September 25, 2019 | Tina Moffett, Jim Nail

    You can use marketing measurement and optimization to understand the business impact of marketing budgets, determine the optimal mix of channels, and forecast the results of alternative marketing...

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