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  • Webinar Four Ways To Make Your In-Person Events More Digitally Engaging

    April 11, 2017 | Laura Ramos, Matthew Camuso

    In-person events present an opportunity some other forms of marketing can only attempt to achieve: engagement with an attentive — and somewhat captive — audience. While most B2B...

  • Report Global Business Technographics® Infrastructure Survey, 2016: Overview

    A Business Technographics Presentation
    March 15, 2017 | Tyler McDaniel

    This report is an overview of the Forrester Data: Global Business Technographics® Infrastructure Survey, 2016. It covers the broad patterns seen among business and technology decision makers across...

  • Report 2016 B2B Budget Plans Show That It's Time For A Digital Wake-Up Call

    July 21, 2016 | Laura Ramos

    A greater proportion of the buyer's journey has shifted to the digital world, but the B2B marketing mix isn't keeping pace. Marketers must put 2016 budgets to work on shifting interactions...

  • Webinar Which Tactics Work Best In The B2B Marketing Mix? The Results May Surprise You

    May 4, 2016 | Laura Ramos, Matthew Camuso

    B2B marketers use an unprecedented number of tactics to execute budget plans and a marketing mix that encompasses both digital and physical channels. Yet no single approach gives marketers that...

  • Report Brief: 2016 Channel Marketing Challenges, Opportunities, And Budgets

    Channel-Oriented Companies Have More Potential, But Also More Pitfalls
    December 10, 2015 | Tim Harmon

    B2B marketers are immersed in the planning process for 2016. In addition to using their own "four walls" history and perspectives, marketers would be well advised to benchmark their performance and...

  • Webinar Dealing With The "People Part" Of Your Lead-To-Revenue Initiative

    September 14, 2012 | Lori Wizdo

    L2RM is a significant business transformation that tech marketing execs are undertaking while their teams are adapting to extraordinary change in their markets. A few years back, neurologists gave...

  • Report Executives' Perceptions Of Differentiation Among Suppliers: Update For 2011

    February 10, 2012 | Scott Santucci

    Results, not products, differentiate vendors in the eyes of executives.Executives assign strategic supplier status to vendors that are willing and able to align in substantial, not superficial,...

  • Report Demand Insights: The SMB Software Market 2011

    SMBs Exhibit A Broad Adoption Profile, But Growth Is Being Stunted By The Credit Crunch
    October 25, 2011 | Tim Harmon

    For most software categories, tech marketers once considered the small to medium-size business (SMB) market to be "software non grata." Their assumption was that most SMBs supported their...

  • Report Using Forrester's SIMPLE Framework To Uncover The Hidden Costs Of Sales Support

    August 19, 2011 | Scott Santucci

    Over the past ten years, S.G&A costs have grown at a higher rate than revenues that have contributed to margin erosion. While 2010 saw a reversal in both trends, Forrester�s research with...

  • Report Banking And Insurance 2010 IT Security Budgets And Spending

    March 4, 2010 | Ellen Carney

    This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding 2010 security budget and spending plans in the banking and...

  • Report Industry Essential: Consumer Packaged Goods Industry

    December 28, 2009 | George Lawrie

    The consumer packaged goods (CPG) industry generates revenues of more than $2 trillion annually in the US alone, and the value of global brands is truly daunting with Coca-Cola estimated to have a...

  • Report North American Insurance IT Spending In 2009

    Despite Gloom, Most North American Insurer Budgets Remain Stable
    September 22, 2009 | Ellen Carney

    The North American insurance industry is still plowing forward in an economy that fell completely off the rails during the third quarter of 2008. This year, insurers are tackling the impacts of a...

  • Report Demand Insights: Healthcare Budgets And Spending Trends

    Data Shows Hospital IT Buyers Need Strong Business Cases And Proof Of ROI
    September 2, 2009 | Eric G. Brown

    Hospitals' historically lackluster IT spending continues through 2009, with the recurring themes of low outsourcing, tight budgets, and focus on operational stability over innovation. But after...

  • Report US Government Spending Slows

    Sales Teams Need To Be Ready To Have Compelling Financial Conversations
    August 14, 2009 | Eric G. Brown

    Taking a closer look at Forrester's Enterprise And SMB Global Budgets And Spending Survey, Q2 2009, government IT budget decision-makers are cautious with their spending and planning. Budgets are...

  • Report Uncovering The Hidden Costs Of Sales Support

    Strategic Sales Enablement Is The Path Through Trying Economic Times
    April 13, 2009 | Scott Santucci

    Technology vendors are spending, on average, 19% of their selling, general, and administrative (SG&A) costs or $135,262 per quota-carrying salesperson in support-related activities. Few are aware...

  • Webinar Just How Different Is IT In Small Versus Big Banks?

    November 12, 2008 | Ellen Carney

    Small banks in North America definitely have a different view of the current environment than their bigger banking brethren. Smaller banks have a different outlook on the banking industry, a...

  • Webinar North American Financial Services IT Spending In 2008

    July 1, 2008 | Ellen Carney

    From sub prime exposure in insurance investment portfolios to consumer and mortgage loan defaults in retail banking, the financial services industry is more pessimistic than they have been in years...

  • Report Industry Essential: The US Retail Banking Market

    May 19, 2008 | Ellen Carney

    At the end of 2007, Federal Deposit Insurance Corporation (FDIC)-insured banks in the US held nearly $6.9 trillion in deposits, supported more than 73,000 branches, and employed 1.8 million people....

  • Report Government IT Spending In 2008

    More Work To Do With Smaller Funding Increases
    April 25, 2008 | Alan E. Webber

    What are government IT executives facing in 2008? Forrester's survey of IT decision-makers shows that governments will — again — face significant IT challenges as they continue to try to do more...

  • Report 2008 SMB IT Budgets North America: It's Back To Basics

    March 28, 2008 | Michael Speyer

    For 2008, small and medium-size business (SMB) IT decision-makers will focus on ensuring that their IT shops operate smoothly and on leveraging their companies' infrastructure and data assets. This...

  • Report 2007 SMB IT Budget Outlook: North America

    Business Technographics North America
    February 6, 2007 | Michael Speyer

    Business optimism is high in 2007 for small and medium-size businesses (SMBs). Unfortunately, this will not translate into large IT budget outlays; in fact, SMBs report an average budget increase...

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