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  • Webinar Benchmark Your Supply Chain And Digitally Disrupt Your Market

    June 24, 2020 | George Lawrie

    To stay ahead of restless and demanding customers, application development and delivery professionals must commit to digital supply chain transformation. With the prospect of major disruption to...

  • Report Benchmark Your Digital Supply Chain For Resilience In The Age Of The Customer

    Forrester's Self-Assessment Supports The Case For Making Traditional Supply Chains Digital
    June 4, 2020 | George Lawrie

    Forrester has demonstrated the critical significance of continuously improving customer experience (CX) to enterprises. But apart from digital downloads, the quality of CX depends on your digital...

  • Report Now Tech: Retail Planning, Q4 2019

    Forrester's Overview Of 25 Retail Planning Providers
    December 24, 2019 | George Lawrie

    You can use retail planning solutions to optimize assortments for each market segment and store cluster by segmenting markets and clustering stores with similar patterns of trade; to forecast and...

  • Report New Tech: Smart Packaging, Q4 2019

    Forrester's Landscape Overview Of 22 Providers
    October 22, 2019 | George Lawrie

    Maturing smart packaging technologies from digital watermarks to intelligent inks stand ready to power a new generation of applications that drive autonomous supply chains and direct-to-consumer...

  • Report Redesign SaaS Pricing To Win, Retain, And Upsell Customers

    Measure Customers' Size And Complexity To Better Align Pricing With Business Value
    October 1, 2019 | Duncan Jones

    Good pricing models help software-as-a-service (SaaS) providers win more deals, improve renewal rates, and increase upselling. This report shows application development and delivery (AD&D) pros why...

  • Report Now Tech: Trade Promotion Management, Q3 2019

    Forrester's Overview Of 16 Trade Promotion Management Providers
    September 17, 2019 | George Lawrie

    You can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits,...

  • Report Gauge Your CRM Maturity

    Assessment: The CRM Playbook
    August 30, 2019 | Kate Leggett

    An explosion of channels, new technologies like artificial intelligence, and demanding consumers challenge organizations to reshape the way that they target, acquire, retain, understand, and...

  • Report Now Tech: Product Lifecycle Management, Q3 2019

    Forrester's Overview Of 18 Product Lifecycle Management Providers
    August 29, 2019 | George Lawrie

    You can use product lifecycle management (PLM) to improve innovation success, deliver differentiating customer experience, and reduce time-to-market. But to realize these benefits, you'll first...

  • Report Now Tech: Pricing And Promotion, Q3 2019

    Forrester's Overview Of 23 Pricing And Promotion Providers
    July 15, 2019 | George Lawrie

    You can use pricing and promotion solutions to increase revenue and margin by more effectively enforcing pricing policies and more sensitively matching price to subjective value. Additionally,...

  • Report CEOs: Foster The Software Teams And Talents Your Firm Needs

    How CEOs Should Lead The Most Important — And Perplexing — Corporate Domain
    February 21, 2019 | John Rymer, Jeffrey Hammond

    Ultimately, application development and delivery (AD&D) leaders and CIOs don't hold the keys to the fast, high-quality software delivery that is so crucial to digital business success — CEOs do....

  • Webinar The Top Insurance Technology Trends To Watch In 2019

    February 12, 2019 | Ellen Carney

    Insurance firms recognize that their future depends on the digital initiatives that drive better customer experience and more efficient operations. But heightening customer expectations, stalled...

  • Report Now Tech: Configure Price Quote Solutions, Q4 2018

    Forrester's Overview Of 27 CPQ Solutions Providers
    December 21, 2018 | Tom Kaneshige, John Bruno

    You can use configure price quote (CPQ) solutions to shorten deal-cycle times, increase deal conversion, and improve customer experience. But to access these benefits, you'll first have to select...