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  • Customer Experience Management
  • Customer-obsessed operating model
  • Michael Barnes

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  • Forum CX Sydney 2019

    Change the Game: Driving Radical CX Innovation
    May 9, 2019 | Sydney | Michael Barnes, Riccardo Pasto, James Staten

    Good news. CX leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and more focused on business impact....

  • Report Five CMO Priorities For Driving Customer Obsession

    Learn From 16 Change Agents Leading The Charge
    January 2, 2018 | Michael Barnes

    Customer obsession requires a companywide commitment and clear leadership. As a CMO, it's time to either step up as a leader of growth or cede influence to another C-suite member, such as a chief...