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  • Report Forrester Readiness Index: Digital Marketing, 2017

    ForecastView Document
    November 6, 2017 | Brandon Verblow, Sanjeev Kumar

    The Forrester Readiness Index (FRI) provides digital marketers and marketing vendors with a simple, reliable instrument to quickly make sense of a variety of market signals to aid in determining...

  • Report The New Mobile Mind Shift Index: Global

    Global Consumer Technographics®
    November 25, 2014 | Gina Fleming, Thomas Husson, Josh Bernoff

    Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

  • Report Selecting An International Search Agency

    How To Evaluate International Capabilities Of US Search Marketing Agencies
    August 1, 2011 | Lucilla De Sarlo

    The deployment of search marketing programs across different geographical markets has led marketers to consider the support of an international search marketing agency, which offers advantages from...

  • Report The Global Social Imperative

    Targeting Your Social Media Marketing Programs By Country And Language
    March 14, 2011 | Nate Elliott

    The groundswell has gone global: The majority of users on sites like Facebook and Twitter now come from outside the US, and if your social media content reaches the wrong audience, you risk...

  • Report A Market Researcher's Introduction To The Global Online Population Forecast, 2009 To 2014

    September 9, 2010 | Reineke Reitsma

    In the past five years, the global Internet population has grown from about 1 billion to 1.6 billion, and this growth isn't about to stop any time soon. However, the future growth isn't equally...

  • Report Media Trends: Time Spent On The Internet Continues To Grow

    March 18, 2009 | Bobby Tulsiani

    Driven by the increasing availability of broadband, shift toward digital media, and prevalence of multitasking, time spent on the Internet continues to grow. However, all hours on the Internet are...

  • Report Defending Local Entertainment Coverage

    Local Franchises Have Strategic Advantages Over National Competitors
    February 5, 2009 | Barry Parr

    Events and entertainment are a strategic business for local media properties online. Local entertainment is under threat from national providers that can spread the necessary software development...

  • Report Technographics Insight: Degrees of Hispanics' Online Spanish Preference

    November 15, 2007 | Tamara Barber

    This data chart with 11 slides and 7 data slides and available to Hispanic Technographics clients presents data on how important Spanish language Web sites are to online Hispanics: Must-have...

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