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  • Report Millennials Drive The Sharing Economy

    North American Consumer Technographics®
    January 29, 2018 | Jonathan Winkle

    The sharing economy — peer-to-peer platforms that provide access to shared goods and services — is firmly established and poised to grow to an estimated $335 billion in the US by 2025. Millennials...

  • Report Quick Take: Aereo Loses As TV Incumbents And Content Owners Breathe A Temporary Sigh Of Relief

    Supreme Court Ruling Strengthens Content Owners' Hand In Distribution And Shifts Future Sources Of Innovation
    June 26, 2014 | Jim Nail

    As Internet streaming of video and TV programming continues to boom, fragmenting audiences across ever more devices, channels, and sources, the bulk of viewing remains via traditional broadcast and...

  • Report B2C Marketers Must Turn Fragmented Marketing Budgets Into Business Budgets

    B2C 2014 Marketing Budget Trends
    December 12, 2013 | Tracy Stokes

    Forrester's Q3 2013 North American B2C Marketing Budget Online Survey presents a mix of good news and bad news from marketers. The good: Unlike those surveyed two years ago at the tail end of the...

  • Report Innovate Interactive Healthcare Marketing Without Rocking The Boat

    August 17, 2012 | Darika Ahrens

    Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four years, the overall industry remains conservative in spend and innovation. Digital...

  • Report US Consumers Are Willing Co-Creators

    June 21, 2012 | Doug Williams

    According to our most recent survey of product strategy professionals, 62% of all companies are not using social media to interact directly with their customers in order to influence product...

  • Report The Forrester Wave™: Co-Creation Contest Vendors, Q3 2011

    eYeka, jovoto, Hyve, And ChallengePost Lead, With Redesignme And Napkin Labs Performing Well
    September 7, 2011 | Doug Williams

    In Forrester's 34-criteria evaluation of co-creation contest vendors, we found that eYeka, jovoto, Hyve, and ChallengePost were clear Leaders, due to their full-service approach to the market....

  • Report Inspiring Interactive Innovation

    How To Convince Your Firm To Trial New Interactive Marketing Programs
    July 27, 2011 | Shar VanBoskirk

    Organizations are naturally resistant to change, particularly ones that require adopting experimental interactive technologies. But interactive marketers can help their organizations adopt...

  • Report The Convenience Quotient Of Green Commuting

    Lessons For Consumer Product Strategy Professionals
    June 29, 2010 | Doug Williams

    See many hybrid vehicles while driving to work? No? These cars have been sold for more than 10 years, yet adoption is still low. Using our Convenience Quotient methodology, we looked at the concept...

  • Report Tapping The Entire Online Peer Influence Pyramid

    Marketers Must Leverage The Three Tiers Of Online Peer Influence
    February 26, 2010 | Augie Ray

    There are three types of influencers in the Peer Influence Pyramid, and all three have value (and pose risks) for your brand and marketing efforts. Elite Social Broadcasters have wide reach and...

  • Report How To Sponsor Conversations The Right Way

    Leveraging Influential Endorsements Amid FTC Regulations
    February 3, 2010 | Sean Corcoran

    The Federal Trade Commission's "Guides Concerning the Use of Endorsements And Testimonials in Advertising" has been updated to regulate endorsements through blogger relationships, as well as...

  • Report Mass-Market Appeal Pushes Hybrids Mainstream

    July 14, 2009 | J. P. Gownder, Abe Garon

    A decade ago, the first mass-market hybrid vehicles were sold to consumers in the US. Since then, the market has enjoyed 10 straight years of growth. Spurred on by a growing green movement and...

  • Report How Big Is The eReader Opportunity?

    Book Readers Drive The Market Now, But That Will Change
    May 27, 2009 | Sarah Rotman Epps

    The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

  • Report A Consumer Product Strategy Introduction: What Works In Online Company Forums?

    May 11, 2009 | J. P. Gownder

    In this evaluation of consumer usage of online company forums, consumer product strategists learn why they should create an internal resource to tap consumer insights when refining existing...

  • Report The Enterprise 2.0 Buyer Profile: 2009

    The Top Priorities And Needs Of Firms Looking At Enterprise 2.0 Technology
    May 7, 2009 | G. Oliver Young

    In 2009, nearly one in two businesses will make use of enterprise 2.0 software, a staggering number given that the application of social software to employee collaboration and productivity goals is...

  • Report What Works In Online Company Forums?

    November 24, 2008 | Jeremiah K. Owyang

    Half of US online adults are willing to participate in online company forums. Brands should use these platforms to nurture honest feedback in areas like: product quality, usability, innovation,...

  • Report Advertising Tactics That Win Consumer Trust

    January 3, 2007 | Peter Kim

    Consumer trust in advertising can't get much worse. Across traditional and emerging channels, advertising lacks both trust and influence. However, marketers can still use advertising to connect...