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• Report The Forrester Wave™: Performance Marketing Agencies, Q3 2019

  The 12 Agencies That Matter Most And How They Stack Up

  September 18, 2019 | Collin Colburn, Stephanie Liu

  In our 28-criterion evaluation of performance marketing agencies, we identified the 12 most significant ones — 360i, 3Q Digital, DAC Group, GroupM Performance, iCrossing, iProspect, Jellyfish,...

• Report Amazon Will Disrupt The Advertising Ecosystem

  Is Your Company Prepared?

  September 3, 2019 | Collin Colburn

  Amazon Advertising experienced explosive growth in 2018. The advertising industry is abuzz about this new entrant and its chances of taking down the current duopoly, Facebook and Google. This...

• Report Derive Earned Media's True Value

  July 2, 2019 | Collin Colburn, Jessica Liu, Tina Moffett

  Marketers know that earned media is valuable, but they can't maximize its full value if they misunderstand what it is or how to measure it. This report helps B2C marketers correctly define earned...

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  Webinar Media Predictions 2019

  January 8, 2019 | Collin Colburn

  The media industry has been continuously disrupted since the beginning of this decade. In 2019, change will continue: Digital ad giants Facebook and Google will attempt to get even bigger, and...

• Report Predictions 2019: Media

  Five Events Will Reshape The Media Industry

  November 7, 2018 | Collin Colburn, Susan Bidel, Joanna O'Connell

  The media industry has been continuously disrupted since the beginning of this decade. In 2019, change will continue: Digital ad giants Facebook and Google will attempt to get even bigger, and...

• Report Holiday 2017: Amazon's Future In Advertising Begins

  February 28, 2018 | Collin Colburn

  Amazon is moving into seemingly every industry imaginable, and advertising is one of them. The eCommerce giant is poised to take on ad titans Google and Facebook to upend the advertising duopoly....