Charts & Figures
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Forrester Wave™: Performance Marketing Agencies, Q3 2019
September 18, 2019
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Forrester Wave™: Performance Marketing Agencies Scorecard, Q3 2019
September 18, 2019
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Search Results
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Report The Forrester Wave™: Performance Marketing Agencies, Q3 2019
The 12 Agencies That Matter Most And How They Stack Up
In our 28-criterion evaluation of performance marketing agencies, we identified the 12 most significant ones — 360i, 3Q Digital, DAC Group, GroupM Performance, iCrossing, iProspect, Jellyfish,...
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Report Forrester Analytics: Digital Marketing Tracker, Q2 2019
ForecastView Document
Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...
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Report Amazon Will Disrupt The Advertising Ecosystem
Is Your Company Prepared?
September 3, 2019 | Collin ColburnAmazon Advertising experienced explosive growth in 2018. The advertising industry is abuzz about this new entrant and its chances of taking down the current duopoly, Facebook and Google. This...
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Report The Forrester New Wave™: Cross-Channel Video Advertising Platforms, Q3 2019
The 13 Providers That Matter Most And How They Stack Up
In Forrester's evaluation of the emerging market for cross-channel video advertising platforms, we identified the 13 most significant providers in the category — 4C, Adobe, Amobee, Cadent, Centro,...
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Webinar The Cost Of Losing Creativity
The ROI Of Investing In An Agency For Creating And Differentiating Your Brand
August 28, 2019 | Jay PattisallMarketers and agencies have overinvested in technology to increase lifetime customer value. But now that their go-to strategy — improving customer experience (CX) — has stalled,...
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Report Forrester Analytics: Social Media Advertising Forecast, 2019 To 2023 (Global)
ForecastView Document
Social is the fastest-growing digital advertising channel globally in the next five years. Marketers must understand what's driving this spend and adjust their spending strategies to match. This...
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Report Forrester Analytics: Online Display Advertising Forecast, 2019 To 2023 (Europe)
ForecastView Document
August 7, 2019 | Brandon VerblowWith the implementation of GDPR, online display advertising spend will face greater headwinds than other digital ad channels. Marketers, publishers, and adtech firms should read this report to...
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Playbook The Omnichannel Advertising Playbook For 2019
Create An Omnichannel Advertising Strategy Centered On Customer Experience
B2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying strategy...
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Report TikTok Excels In The Age Of Short Videos
ForecastView Document
July 3, 2019 | Meenakshi TiwariTikTok is the world's leading platform for short-form mobile videos, but if you're older than 35, there's a good chance you're unaware of the global TikTok revolution. TikTok and short video apps...
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Report Blockchain: What Marketers Need To Know
Distributed Ledger Tech (DLT) Will Pave A Path To Transparency, Slowly
B2C marketers recently realized that they have little understanding of their digital advertising supply chain — how it works and where their money is going. And when they pushed for greater...
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Report Facebook, Inc.'s Scandals Will Not Doom The Company
Regulation Will Only Strengthen It In The Short Term
June 19, 2019 | Jessica Liu2018 was a tumultuous year for Facebook, Inc. (inclusive of Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware, and called "Facebook" for the purposes of this...
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Report The State Of Social Advertising
Rapid Growth Belies Consumer, Advertiser, And Technology Conflicts
Social advertising is commanding an ever-increasing portion of B2C marketers' media buys. Despite this growth, stakeholders in the social advertising ecosystem — consumers, advertisers, and...
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Report Forrester Analytics: Online Video Forecast, 2018 To 2023 (Asia Pacific)
ForecastView Document
June 17, 2019 | Meenakshi TiwariVideo is a win-win medium for consumers, marketers, and digital platforms. It provides consumers with immersive content and also gives a higher return on investment and revenue to marketers and...
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Report The Cost Of Losing Creativity
The ROI Model For Agency Creativity
June 17, 2019 | Jay PattisallThe CMO's go-to playbook for growth has run its course. Customer experiences are stagnant; digital sameness has taken hold; tech spend is skyrocketing; and cost reductions have cut to the quick....
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Report Now Tech: Omnichannel Media Management, Q2 2019
Tools And Technology: The Omnichannel Advertising Playbook
June 14, 2019 | Joanna O'ConnellAn omnichannel media management approach can improve business performance, boost operational efficiency, and deliver better consumer experiences. But to realize these benefits in today's fragmented...
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Report The Forrester Wave™: Data Management Platforms, Q2 2019
The Seven Providers That Matter Most And How They Stack Up
June 13, 2019 | Tina Moffett, Arleen ChienIn our 34-criterion evaluation of data management platforms (DMPs), we identified the seven most significant ones — The ADEX, Adobe, Lotame, Neustar, Nielsen, Oracle, and Salesforce — and...
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Report Forrester Analytics: Digital Marketing Tracker, Q4 2018
ForecastView Document
Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...
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Report Forrester Analytics: Social Media Advertising Forecast, 2018 To 2023 (US)
ForecastView Document
Social media has provided marketers with some of the most effective tools ever developed for targeting potential customers, and in the process it has garnered a massive share of firms' advertising...
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Report Sales Guarantees Creep Into TV Ad Buying
Don't Assume Proving Sales Is The Holy Grail Of TV Measurement
April 18, 2019 | Jim Nail, Arleen ChienWith the pressure to demonstrate marketing ROI steadily escalating, Chipotle and Turner Broadcasting System have set a new standard in post-campaign ROI measurement, conducting a pilot in which the...
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Forum Consumer Marketing 2019
Beyond The Direct-To-Consumer Revolution
Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...
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Report Harness Marketing's Most Powerful Tool: Emotion
New Techniques Reveal Consumers' Real Decision Process
February 14, 2019 | Jim NailEmotions are essential to marketing, experience, and loyalty but have long seemed beyond rigorous definition and quantification. But market research firms are translating recent neuroscience and...
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Report Forrester Analytics: Digital Marketing Tracker, Q3 2018
ForecastView Document
Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...
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Report The US Digital Marketing Forecast, 2018 To 2023
Diverse Budget Priorities Will Boost Spend To Nearly $150 Billion
By 2023, CMOs will spend nearly $150 billion on search marketing, banner and outstream advertising, instream advertising, and email marketing in the US. Paid search will lose share to shopping and...
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Webinar How AI Is Transforming Advertising And What You Should Do About It
February 4, 2019 | Joanna O'ConnellAdvertising has become highly complex, and a range of AI-fueled ad solutions have emerged to help, without marketers knowing it and with positive and negative consequences for ad performance and...
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Report How AI Is Transforming Advertising And What You Should Do About It
January 24, 2019 | Joanna O'ConnellAdvertising has become highly complex, and a range of AI-fueled ad solutions have emerged to help, without marketers knowing and with positive and negative consequences to ad performance and...