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Charts & Figures
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Four Milestones Of Delivering Customer-First Marketing
January 12, 2021
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ForecastView US CPG Digital Marketing Forecast, 2020 To 2025
August 6, 2020
Search Results
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Report Create An Omnichannel Advertising Strategy Centered On Customer Experience
Executive Overview: The Omnichannel Advertising Playbook
January 22, 2021 | Joanna O'ConnellB2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying approach...
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Webinar Listen Up: Use Podcasts To Engage Customers And Reach New Audiences
For marketers looking to connect with customers in new and trendy channels, podcasts may be a natural choice. But podcasts are a unique channel, and they require specific consideration before...
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Report Prioritize The Tech That Paves The Path To People-First Marketing
Tools And Technology: The Experience-Led Marketing Playbook
January 12, 2021 | Stephanie LiuCMOs and marketers are increasingly aware of their potential impact on the customer experience (CX). Nearly half of global marketing decision-makers say it's a high or critical priority. CMOs and...
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Report Research Overview: Personalization
A Guide To Our Personalization-Related Research
December 11, 2020 | Rusty Warner, David NovitzkyB2C marketers strive to deliver relevant, personalized customer experiences. But heightened customer expectations, conflicting business goals, overlapping technologies, and execution challenges...
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Webinar CMO Predictions 2021
What The Best CMOs Will Do In 2021
December 8, 2020 | Shar VanBoskirkBrace yourself. 2021 will be a rocky follower to roaring 2020. Expect another year of reduced media expenditures, scanty teams, lean tech and agency partner networks, and the continued vacancy of...
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Webinar Advertising Predictions 2021
2021 will be a year of transformation for the advertising industry. As impending privacy restrictions, the specter of total third-party cookie deprecation, and rising expectations of values-based...
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Playbook The Omnichannel Advertising Playbook For 2021
Create An Omnichannel Advertising Strategy Centered On Customer Experience
B2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying approach...
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Report Forrester Predictions 2021: Accelerating Out Of The Crisis
October 28, 2020 | Sharyn Leaver2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's path to success. Read Forrester's 2021...
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Webinar Adtech And Martech Enter An Era Of Disruption: When And Where To Invest
Marketers need technologies that enable omnichannel advertising and memorable, moments-based experiences. These advertising and marketing technologies are not new, but industry forces like data...
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Report Consumer Goods Companies Spend More On Digital Marketing
The COVID-19 Pandemic Hastens Trends That Were Already In Motion
For CPG marketers, the COVID-19 pandemic and its associated shelter-at-home restrictions created both a burst of product demand and unexpected media behavior. The result is that digital spend by...
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Report The Forrester Tech Tide™: Adtech For B2C Marketers, Q3 2020
Tools and Technology: The Omnichannel Advertising Playbook
Advertising technology (adtech) has been fundamental to B2C marketers' efforts to raise their brand profiles, connect with customers, and sell their products and services. The adtech ecosystem is...
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Report CMO Priorities In Light Of The Pandemic Crisis
What To Do Now, In Early 2021, And By Year-End 2021
With so much uncertainty at present, CMOs don’t know how to balance cost-saving measures with the innovation needed to help their firms recover well. This presentation explains near-term,...
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Report Now Tech: Creative Advertising Technologies, Q2 2020
Forrester's Overview Of 23 Creative Advertising Technology Providers
May 15, 2020 | Joanna O'ConnellYou can use creative advertising technologies (adtech) to realize creative production efficiencies, improve ad performance, and increase creative relevancy for consumers. But to realize these...
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Report The 2020 COVID-19 Crisis Will Stun US Marketing
CMOs: Apply An Adaptive Approach To Manage The Downturn
The next two years will be difficult, no matter how quickly the COVID-19 crisis ends. In our most optimistic scenario, Forrester projects a 28% drop in US marketing spend — including media,...
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Report Get More From Mobile Advertising
Mobile Ads Struggle To Deliver Value For All
April 24, 2020 | Collin ColburnMobile advertising is a critical tool for advertisers and publishers alike, as consumers use mobile as their primary device. But mobile ads still fall short. Read this report to determine what B2C...
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Webinar Crawl, Walk, Run Your Way To Omnichannel Advertising Acumen
Advertising efforts born out of a disconnected multichannel approach are coming at the cost of business performance and consumer experience alike. Omnichannel advertising, however, is not a...
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Webinar Forrester's Guide To Vendor Localization Strategy In China
The ongoing trade war and the slowdown of the domestic Chinese economy are challenging the adoption of foreign products and services not only for Chinese firms but also for international companies...
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Report Omnichannel Advertising Mastery Is A Journey That Starts By Looking Inward
Assessment: The Omnichannel Advertising Playbook
April 10, 2020 | Joanna O'Connell, David NovitzkyB2C marketers are tasked with the difficult job of generating revenue while improving consumer ad experiences. Unfortunately, not all marketers have achieved the level of advertising maturity...
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Webinar The Future Of DMPs In A Cookieless World
April 9, 2020 | Tina MoffettData management platforms (DMPs) help advertisers analyze, create, and syndicate audiences through media buying platforms by connecting the advertiser's first-party data with third-party cookie...
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Report The Future Of Advertising Is Imminent Upheaval — And You're Not Ready For It
Vision: The Omnichannel Advertising Playbook
In advertising, brands, publishers, and consumers share a relationship based on balance and tension. But industry missteps have thrown that balance off-kilter, unsettling consumers and threatening...
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Report Your Global Martech Stack Won't Cut It In China
Assemble A Local Martech Stack To Support Your Marketing Strategy In China
April 7, 2020 | Xiaofeng WangGlobal marketers struggle to adapt to the unique and fast-changing digital ecosystem in China. Many of their global marketing technology (martech) vendors either lack a business presence in the...
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Webinar Applying The Forrester Wave™: Social Suites, Q4 2019
As social media management solution (SMMS) technology tacks additional capabilities on top of core social organic publishing and customer response, SMMSes evolve into social suites that offer a...
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Report Lessons In Customer Acquisition: Learn From DTC Disruptors' Awareness Strategies
DTCs Move Customers Quickly From Discover To Buy
Direct-to-consumer (DTC) disruptor brands are growth engines, capturing the imaginations of a new generation of consumers, creating new markets, and opening the M&A wallets of much larger...
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Webinar The Future Of The Third-Party Cookie
Implications Of Third-Party Cookie Deprecation For Consumer Privacy And The Advertising Technology Ecosystem
With Chrome, Firefox, and Safari taking active measures to limit or block third-party cookies, what’s in store for B2C marketers? This roundtable discussion examines the future of the...
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Report Retailers: You're The Next Media Moguls
Media Networks From Commerce Companies Are Growing And Transforming Shopping
February 21, 2020 | Sucharita KodaliAmazon is now the most publicized case study of a successful media network from a commerce firm. But other retailers like Best Buy and Walmart have also quietly built profitable ad businesses over...
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