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The Data Management Playbook For 2020

Your Business Is Only As Fast As Your Data

What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...

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  • Forum Data Strategy & Insights

    Thought leadership, strategic direction, and networking opportunities needed to shape your data and analytics strategy for the coming decade.
    October 14, 2020 | Live Virtual Experience | Brandon Purcell, Noel Yuhanna, Boris Evelson

    Are you ready to turn your organization into an insights-driven enterprise? Join more than 20 Forrester analysts, industry speakers, and over 650 data and analytics practitioners for two days at...

  • Report Use Adaptive Intelligence To Power Next-Generation Customer Relationships

    Outside-In Customer Insights Future-Proof Your Marketing Strategy
    July 30, 2020 | Fatemeh Khatibloo, James Staten

    CMOs who want to better understand their customers, market, and competitive landscape can't afford to limit their insights to their first-party data alone. They must instead collect and base their...

  • Report Now Tech: Data Virtualization, Q2 2020

    Forrester's Overview Of 15 Data Virtualization Providers
    June 29, 2020 | Noel Yuhanna

    You can use data virtualization to deliver integrated and real-time data to support various business needs, create a self-service data platform for business users, and secure sensitive data by...

  • Report The Forrester Wave™: Enterprise Data Fabric, Q2 2020

    The 15 Providers That Matter Most And How They Stack Up
    June 10, 2020 | Noel Yuhanna

    In our 25-criterion evaluation of enterprise data fabric providers, we identified the 15 most significant ones — Cambridge Semantics, Cloudera, DataRobot, Denodo Technologies, Hitachi Vantara, IBM,...

  • Report Now Tech: Enterprise Data Fabric, Q2 2020

    Forrester's Overview Of 20 Enterprise Data Fabric Providers
    April 16, 2020 | Noel Yuhanna

    You can use enterprise data fabric to deliver integrated, trusted, and real-time data across the organization and accelerate business use cases. But to realize these benefits, you'll first have to...

  • Report Data Virtualization Or Data Fabric: Which Is Right For You?

    March 24, 2020 | Noel Yuhanna

    Data-driven organizations use data virtualization and data fabric architectures to get value from data quickly and to support new business requirements such as real-time and integrated insights....

  • Report The Forrester Wave™: Data Management For Analytics, Q1 2020

    The 14 Providers That Matter Most And How They Stack Up
    February 12, 2020 | Noel Yuhanna

    In our 25-criterion evaluation of data management for analytics (DMA) providers, we identified the 14 most significant ones — Amazon Web Services (AWS), Cloudera, Google, Hewlett Packard Enterprise...

  • Report Now Tech: Graph Data Platforms, Q1 2020

    Forrester's Overview Of 14 Graph Data Platform Providers
    February 3, 2020 | Noel Yuhanna

    You can use graph data platforms to become significantly more productive, deliver accurate customer recommendations, and quickly make connections to related data. But to realize these benefits,...

  • Report Now Tech: AI-Based Text Analytics Platforms, Q1 2020

    Forrester's Overview Of 30 AI-Based Text Analytics Platforms Providers
    February 3, 2020 | Boris Evelson

    You can use AI-based text analytics platforms to improve customer acquisition, service, and retention; manage governance and risk; and gain efficiencies with robotic process automation (RPA). But...

  • Report Research Overview: Data, Analytics, And Insights

    Beginner Level: Technology Practices For Insights-Driven Businesses
    January 27, 2020 | Srividya Sridharan, Gene Leganza

    There are many data, analytics, and insights technologies that help enterprises unlock the value of their internal and external data. This research overview for business insights professionals...

  • Report The Forrester Tech Tide™: Data Management, Q1 2020

    Intermediate Level: Data Practices For Insights-Driven Businesses
    January 23, 2020 | Noel Yuhanna

    Data management is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in data management, companies are evaluating and adopting a...

  • Playbook The Data Management Playbook For 2020

    Your Business Is Only As Fast As Your Data

    What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...

  • Report The Forrester Wave™: Streaming Analytics, Q3 2019

    The 11 Providers That Matter Most And How They Stack Up
    September 23, 2019 | Mike Gualtieri

    In our 26-criterion evaluation of streaming analytics providers, we identified the 11 most significant ones — Alibaba, Amazon Web Services, Cloudera, EsperTech, Google, IBM, Impetus, Microsoft,...

  • Report Research Overview: Text Analytics Technology

    A Guide To General-Purpose And Domain-Specific Platforms For Text Analytics
    July 18, 2019 | Boris Evelson

    To become an insights-driven business, organizations must strive to turn all data at their disposal into actionable insights. This is especially challenging when both structured and unstructured...

  • Webinar Think You're Doing Data Sourcing Right? Think Again

    June 11, 2019 | Jennifer Belissent, PhD

    Decision makers know they need to be insights-driven to create differentiation and competitive advantage. They know their own internal data isn’t enough. In today's competitive environment,...

  • Report Big Data Fabric 2.0 Drives Data Democratization

    Advanced Level: Data Practices For Insights-Driven Businesses
    May 9, 2019 | Noel Yuhanna

    Business users want faster and easier access to trusted data to make accurate business decisions, while technology organizations want to simplify data management. Three years ago, Forrester...

  • Report Data Warehouse Automation Platforms Help Close The Data-To-Insight Gap

    Seven DWA Vendors Bring Agility To The Entire BI/Analytics Development Life Cycle
    April 24, 2019 | Boris Evelson, Elizabeth Cullen

    Self-service business intelligence (BI), analytics, and data preparation platforms only partially support Agile development of BI applications. Parts of the process, like data modeling, still...

  • Report The Forrester Wave™: Big Data NoSQL, Q1 2019

    The 15 Providers That Matter Most And How They Stack Up
    March 14, 2019 | Noel Yuhanna

    NoSQL has become critical for all businesses to support modern business applications. In our 26-criterion evaluation of NoSQL providers, we identified the 15 most significant ones — Aerospike,...

  • Report Future-Proof Your Data Management Architecture

    Seven Strategies To Consider In Keeping Your Architectures Current
    March 13, 2019 | Noel Yuhanna

    Changing business requirements and new technologies drive constant change in data management architectures. Without an effective data management strategy, organizations won't meet the growing...

  • Report The Forrester Wave™: Cloud Hadoop/Spark Platforms, Q1 2019

    Tools And Technology: The Data Management Playbook
    February 13, 2019 | Noel Yuhanna, Mike Gualtieri

    Cloud Hadoop/Spark (HARK) platforms accelerate insights by automating the storage, processing, and accessing of big data. In our 25-criterion evaluation of HARK providers, we identified the 11 most...

  • Report The Forrester Wave™: Enterprise Insight Platforms, Q1 2019

    The Nine Providers That Matter Most And How They Stack Up
    January 7, 2019 | Brian Hopkins

    In our 21-criterion evaluation of enterprise insight platforms (EIPs), which combine data management, analytics, and insight application development tooling, we identified the nine most significant...

  • Report Data Technology Pathfinder

    December 19, 2018 | Michele Goetz

    The variety, velocity, and volume of data continue to explode; business stakeholders want direct access to diverse data; and firms now set policies and assume the risk of data management and usage....

  • Report Upgrade Your BI Data Architecture For Agile Insights, Part 1

    The Three-Part Guide To BI Modernization
    December 4, 2018 | Boris Evelson

    The three-tier "layer cake" business intelligence (BI) architecture based on ETL, an enterprise data warehouse, and a BI tool is inflexible and outdated. This report, part one of our BI...

  • Report Get Faster And Better Insights From Your BI Tools, Part 2

    The Three-Part Guide To BI Modernization
    December 4, 2018 | Boris Evelson

    A single enterprise business intelligence (BI) platform that only targets descriptive and diagnostic analytics applications is a thing of the past, especially for large enterprises. This report...

  • Report Move BI To The Cloud To Achieve Greater Agility, Part 3

    The Three-Part Guide To BI Modernization
    December 4, 2018 | Boris Evelson

    An on-premises, single-tenant business intelligence (BI) platform is inflexible and outdated. This report makes recommendations to application development and delivery (AD&D) pros working on BI...

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