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  • Forum CX NYC 2019

    Change The Game: Leading Radical CX Innovation
    June 11, 2019 | New York City | Harley Manning, Rick Parrish, Maxie Schmidt-Subramanian

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Workshop Smarter Design: Data, AI and The Future of CX Design

    A Summit Collocated with CX NYC 2019
    June 10, 2019 | New York City | Brandon Purcell

    AI and machine learning are powerful tools that can undercover new insights from reams of unstructured data, discern patterns and inferences invisible to the human eye, and drive rapid, iterative...

  • Webinar Build Your Healthcare IoT Platform

    Thursday, May 30, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Jeff Becker

    Healthcare organizations are under immense pressure to improve clinical outcomes and reduce the cost of care. Healthcare internet of things (IoT) networks are driving massive cost savings for...

  • Webinar Come Together (Right Now) To Deliver The Next Best Experience

    Wednesday, May 29, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Brandon Purcell

    The next analytical paradigm has arrived: introducing the next best experience (NBX). The NBX is the fourth iteration of the “next best” saga — preceded by next best product,...

  • Webinar Forrester’s Vision For The Future Of Business Applications

    Wednesday, May 22, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Duncan Jones, Liz Herbert, George Lawrie

    This webinar helps application development and delivery leaders set a vision for their future business applications landscape. We explain why and how smart, modern, flexible, and...

  • Webinar US Tech Market Outlook For 2019 To 2020

    Slowing Growth As Economic Headwinds Increase
    Thursday, May 9, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Andrew Bartels

    This webinar discusses Forrester’s updates to our forecast for business and government purchases of tech goods, services, and staff in the US for 2019 and 2020, including our projections for...

  • Webinar Start Designing The Human-Machine Workplace Now

    Wednesday, May 8, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | J. P. Gownder, Samuel Stern

    From robotic process automation to AI to physical robots, automation technologies are entering the workplace — including yours. Technology leaders must take a proactive stance to...

  • Report The Future Of Machine Learning Is Unstoppable

    Advanced Level: Technology Practices For Insights-Driven Businesses

    Machine learning (ML) is the fundamental building block of artificial intelligence (AI). It can make predictions. It can make decisions. It can recognize patterns. It scales enterprise "smarts" by...

  • Report Intelligent Agents Can't Answer Commercial Voice Searches

    Alexa, Siri, Google Assistant, And Cortana Fail Our Marketing Tests
    April 24, 2019 | Collin Colburn, Arleen Chien

    The notion of voice search completely upending B2C marketers' current search marketing strategies is premature. To understand today's commercial opportunities for brands across Amazon Alexa,...

  • Webinar Are You Fit For The Future? You Can't Shape The Future With Tools You Don't Have

    April 23, 2019 | James L. McQuivey

    The future is coming, full of AI, robotics, and machine intelligence. Some are readier than others to partner with intelligent machines and shape our shared future, and they will have such a...

  • Report FAQ: Should We Incorporate Voice Into Our Digital Experiences Portfolio?

    Make Smart Choices Rather Than Following The Crowd
    April 18, 2019 | Julie A. Ask, Michael Facemire

    Forrester clients are increasingly interested in voice services. Why? Consumer ownership of voice-enabled devices. At the end of 2018, there were 348 million smartphones and 41.7 million smart...

  • Report Stop Trying To Replace Your Agents With Chatbots

    Four Approaches To Using Chatbots To Augment Your Agents Offer Clear Benefits For Companies And Customers
    April 17, 2019 | Ian Jacobs

    Customer service organizations are in a heightened state of chatbot mania. Many are rushing to replace their agents with chatbots, believing that doing so will cut costs and increase efficiencies....

  • Report Start Designing The Future Human-Machine Workplace Now

    How To Help Humans Thrive When They Work Alongside Robots And AI
    April 17, 2019 | J. P. Gownder, Samuel Stern

    The robots are coming for your jobs — not universally true. The robots are coming to make your jobs easier — also not universally true. CIOs and their companies must take a proactive stance toward...

  • Report What's Really Going On In China: Quantum Computing

    China Is Making Substantial Progress On The Long Journey Toward Quantum Computing
    April 15, 2019 | Charlie Dai

    In 2018, quantum computing began to emerge as a commercial market — one with enormous long-term potential. Organizations in China have joined their global peers in driving the technical evolution...

  • Report The Forrester New Wave™: Standalone Chatbots For IT Operations, Q2 2019

    The Eight Providers That Matter Most And How They Stack Up
    April 15, 2019 | Charles Betz, Will McKeon-White

    In Forrester's evaluation of the emerging market for standalone chatbots for IT operations, we identified the eight most significant providers in the category — Avaamo, Botpress, EdgeVerve...

  • Report Born To Chat

    Tips And Tricks From Early Chatbot Entrepreneurs
    April 2, 2019 | Julie A. Ask

    We spoke to 20 companies to assemble insights on operational best practices for firms developing products or services rooted in a conversational interface. If you're thinking about building up your...

  • Report Introducing Forrester Future Fit

    Are You Fit Enough To Share In A World Of Intelligent Technologies?
    April 1, 2019 | James L. McQuivey

    The future is coming, full of AI, robotics, and machine intelligence. Some people are readier than others to enter the bold new world of intelligent technologies that are shaping our shared future,...

  • Report Ten Ways To Prepare For The Next Recession

    Whether A Downturn Arrives Or Not, Becoming An Adaptive Enterprise Will Drive Better Business Results
    March 28, 2019 | J. P. Gownder

    Although downturns are notoriously hard to forecast, as 2019 gets underway, talk of recession is widespread. Whether or not recession strikes, enterprise leaders should take heart: The business...

  • Report Research Round-Up: Artificial Intelligence For Marketers

    March 28, 2019 | Brigitte Majewski, Stephanie Liu

    Marketing technology (martech) and advertising technology (adtech) vendors offer a plethora of promises on how artificial intelligence (AI) can automate marketing processes. But the road to AI is...

  • Report At A Glance: Master Digital Voice Experiences

    A Digital Voice Experience Series Report
    March 27, 2019 | Jennifer Wise

    Digital voice interfaces are hot: New voice-activated devices are hitting the market, customers are buying them, and brands are rushing to create voice experiences for customers to use. Yet many of...

  • Report The Digital Voice Experience Knowledge Gap

    A Digital Voice Experience Series Report
    March 27, 2019 | Jennifer Wise

    Digital voice experiences are proliferating — but also disappointing customers. That's because it's no easy task to create a voice-based experience — people already have strong expectations for how...

  • Report Digital Voice Experiences

    A Digital Voice Experience Series Report
    March 27, 2019 | Jennifer Wise

    Voice-based digital experiences are all the rage, with consumers using remotes, cars, speakers, and even microwaves that listen and/or talk. Companies wanting to leverage this new touchpoint are...

  • Report How To Design Digital Voice Experiences

    A Digital Voice Experience Series Report
    March 27, 2019 | Jennifer Wise

    Companies are rushing to launch digital voice experiences to keep up with the growth in customers' adoption of talking appliances and competitors' pilots. But their hopes to launch a killer Alexa...

  • Report How To Build A Healthcare IoT Platform

    Leverage An Adoption Road Map To Build Out A Successful Strategy
    March 22, 2019 | Jeff Becker

    Consumers are increasingly capturing personal health data, and the race is on to engage with them around it — putting it to use to improve their healthcare experience. This report looks at the...

  • Report Create A Modern Software Strategy With AI-Driven Platforms And Their Ecosystems

    Vision: The SaaS Transformation Playbook

    Application development and delivery (AD&D) executives struggle to achieve speed and innovation while managing cost and risk. We recommend a "Goldilocks" approach to business applications strategy...

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