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• Report Forrester Analytics: Social Media Advertising Forecast, 2019 To 2023 (Global)

  ForecastView Document

  August 7, 2019 | Meenakshi Tiwari, Brandon Verblow

  Social is the fastest-growing digital advertising channel globally in the next five years. Marketers must understand what's driving this spend and adjust their spending strategies to match. This...

• Report The Best And Worst Of Email Marketing, 2019

  Small Improvements Will Boost Response Rates And Sales

  July 22, 2019 | Shar VanBoskirk

  This report identifies the small fixes that every B2C marketer can make to their email marketing campaigns in order to boost performance. Forrester reviewed 100 email marketing campaigns across...

• Report TikTok Excels In The Age Of Short Videos

  ForecastView Document

  July 3, 2019 | Meenakshi Tiwari

  TikTok is the world's leading platform for short-form mobile videos, but if you're older than 35, there's a good chance you're unaware of the global TikTok revolution. TikTok and short video apps...

• Report Forrester Analytics: Online Video Forecast, 2018 To 2023 (Asia Pacific)

  ForecastView Document

  June 17, 2019 | Meenakshi Tiwari

  Video is a win-win medium for consumers, marketers, and digital platforms. It provides consumers with immersive content and also gives a higher return on investment and revenue to marketers and...

• Forum Consumer Marketing 2019

  Beyond The Direct-To-Consumer Revolution

  April 2, 2019 | New York City | Jim Nail, Anjali Lai, Melissa Parrish

  Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...

• Report Digital Transformation Case Studies: How 23 Companies Redesigned Their Business

  Examine Other Industries' Innovation Methods To Inform Your Transformation Strategy

  August 27, 2018 | Martin Gill

  Business leaders in every industry are launching initiatives to digitally transform their business. The task is daunting and has no clear path to success. Explore these 23 case studies —...

• Report Predictions 2018: Data Drives Media Disruption

  Who Has Data, And How The Way They Use It Will Determine Success

  November 8, 2017 | Susan Bidel, Collin Colburn, Brigitte Majewski

  The one constant in media since the first display ad ran in 1994 has been change, and 2018 will be no exception. Data — access to it and the collection and use of it — will offer some B2C...