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The Retail eCommerce Playbook For 2020

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

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  • Webinar US Tech Market Outlook For 2021 After The Election

    How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets
    Wednesday, November 11, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Andrew Bartels

    The outcome of the US presidential and congressional elections on top of the pandemic recession will have a big impact on US tech budgets. Drawing on the latest data, this webinar provides...

  • Webinar US Tech Market Outlook For 2020 To 2021: How The Pandemic Recession Is Affecting Tech Demand In The US

    August 4, 2020 | Andrew Bartels

    The pandemic recession will clearly cause US tech spending to contract — the question is by how much and in which areas. Drawing on the latest data, this webinar provides...

  • Report The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook
    July 6, 2020 | Sucharita Kodali

    Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

  • Report The State Of Retailing Online 2020: Marketing, Omnichannel, And Mobile

    Landscape: The Retail eCommerce Playbook
    April 21, 2020 | Sucharita Kodali

    Forrester surveyed online retailers in its annual "The State Of Retailing Online" study in partnership with the National Retail Federation (NRF). Overall retail continues to grow, including online...

  • Report 2020 To 2021 US Tech Budgets: The Industry Outlook

    CIOs Should Tighten Their 2020 To 2021 Tech Budgets Based On Slowing But Still Positive US Economic Growth
    March 3, 2020 | Andrew Bartels

    The US tech budget outlook for 2020 and 2021 is getting darker, but growth will still be positive with a low risk of an actual downturn. In this report, we provide our 2020 to 2021 forecasts for...

  • Report Retail Technology Plans, 2019

    May 30, 2019 | George Lawrie

    As brands and retailers tackle the challenges of 2019, digital business professionals must consider the potential impact on their road map of new technologies and apps to win, serve, and retain...

  • Report IoT Solutions Transform The Cold Chain

    Enhanced Cold Chain Processes Benefit Many Industries
    May 2, 2019 | Michele Pelino

    Firms in the perishable food, transportation, rubber and plastics, pharmaceutical, chemical, and oil and gas industries are deploying internet-of-things (IoT)-enabled cold chain processes to use...

  • Report The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization

    Benchmarks: The Retail eCommerce Playbook
    March 25, 2019 | Sucharita Kodali

    Forrester conducts the annual "The State Of Retailing Online" study by the National Retail Federation (NRF). This research summarizes attitudes and investments that retailers and digital business...

  • Report 2019 US Tech Budgets: Industry Outlook

    CIOs Should Make Their 2019 Plans With A Solid Understanding Of What's Going On In Their Industry
    February 6, 2019 | Andrew Bartels

    The US tech budget outlook for 2019 is generally positive, with projected growth of 6.1% only slightly slower than its 2018 growth. But in that broad picture, different industries will face very...

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