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The Employee Experience Playbook For 2020

Modern Employee Experience Practices Are Table Stakes For The Customer-Obsessed Firm

The time has come for businesses to retire ineffective employee experience (EX) practices and develop EX programs that attract, retain, and cultivate the modern worker. This playbook helps...

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  • Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®
    October 6, 2017 | Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

  • Report Leverage Mobile Platforms And Partners To Power Your Customer Engagement Strategy

    Borrow Mobile Moments From Third-Party Platforms Throughout Mobile Ecosystems In China
    August 21, 2015 | Xiaofeng Wang, Julie A. Ask, Di Jin

    CMOs face a major challenge: Most customers will not download your mobile app, but mobile is the most important digital touchpoint for winning, serving, and retaining those customers. As a result,...

  • Report Habitat For Engagement: Unleash Workforce Potential With Agile Enablement

    Eight Technology Shifts That Underpin Workforce Enablement
    February 4, 2015 | Christopher Voce, David K. Johnson

    The technology your firm's employees use every day is an enormous source of personal innovation and competitive advantage. Yet, the overwhelming direction of infrastructure and operations (I&O)...

  • Report Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 2

    Understand The Operating System Preferences Of Smartphone Users Of Different Ages To Build An Effective Mobile Engagement Strategy
    October 3, 2014 | Katyayan Gupta

    Today's consumers increasingly use mobile phones to research, buy, and recommend products and services. This is the mobile mind shift — and it's rapidly changing customer expectations. Consumers...

  • Report Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 1

    Understand The Operating System Preferences Of Male And Female Smartphone Users To Build An Effective Mobile Engagement Strategy
    September 29, 2014 | Katyayan Gupta

    Today's consumers increasingly use mobile phones to research, buy, and recommend products and services. This is the mobile mind shift — and it's rapidly changing customer expectations. Consumers...

  • Report Understanding The Australian Mobile Customer, Part 3

    Tablet Adoption By Gender
    June 18, 2014 | Tim Sheedy

    In the age of the customer, CIOs and the technology management organizations they lead must take an active role in the design and development of their companies' mobile strategy. While marketing...

  • Report Understanding The Australian Mobile Customer, Part 2

    Smartphone Adoption By Age
    May 28, 2014 | Tim Sheedy

    In the age of the customer, CIOs and the technology management organizations they lead must take an active role in the design and development of their companies' mobile strategy. While marketing...

  • Report Understanding Mobile Information Workers In Australia And New Zealand, Part 2

    Tablet Penetration Is Growing, But Business Use Is Low
    May 7, 2014 | Tim Sheedy

    Bring-your-own-device (BYOD) is no longer the hot topic it once was — and that's because it has already happened. Even at businesses that resisted change or took no action, smartphones, tablets,...

  • Report Understanding Mobile Information Workers In Australia And New Zealand, Part 1

    Smartphones Are Emerging As An Important Productivity Tool
    May 7, 2014 | Tim Sheedy

    Bring-your-own-device (BYOD) is no longer the hot topic it once was — and that's because it has already happened. Even at businesses that resisted change or took no action, smartphones, tablets,...

  • Report Understanding The Australian Mobile Customer, Part 1

    Smartphone Adoption By Gender
    May 7, 2014 | Tim Sheedy

    In the age of the customer, CIOs and the technology management organizations they lead must take an active role in designing and developing their companies' mobile strategy. While marketing...

  • Report Brief: Samsung Knox 2.0 Chases The Secure Mobile Market

    But Do Customers Need Another Vertical Enterprise Device Platform?
    April 9, 2014 | Henning Dransfeld, Christian Kane, Ted Schadler

    The relaunch of Samsung Knox 2.0 was widely talked about at this year's Mobile World Congress in Barcelona. Customers and partners voiced mixed views on the market potential and the impact Knox...

  • Report The Enterprise Mobility Outlook For Asia Pacific In 2014

    How I&O Pros Can Best Support Enterprise Mobility And Prepare Their Firms For Disruption
    January 23, 2014 | Katyayan Gupta

    Mobile device adoption at Asia Pacific (AP) organizations will grow in 2014, driven by a large young online population, declining hardware prices, and the increasing affordability of wireless...

  • Report Case Study: China Eastern Airlines' Corporate App Store Boosts Enterprise Mobility

    July 12, 2013 | Bryan Wang

    China Eastern Airlines (CEA), one of the top airlines in China, estimates that around 50,000 of its employees use mobile devices for work. To support this usage and leverage mobility even further...

  • Report A Mixed Outlook For The Global Tech Market In 2013 And 2014

    The US Market And Software Buying Will Be The Drivers Of 2.3% Growth This Year And 5.4% Growth Next Year
    July 12, 2013 | Andrew Bartels

    CIOs in different regions of the world will generally match changes in their budgets to local economic conditions; their purchases of IT goods and services in 2013 and 2014 will grow, stay flat, or...

  • Report 2013 Forrester Mobile Security Predictions

    March 26, 2013 | Chenxi Wang

    The mobile market is evolving rapidly. Both the consumer and enterprise markets are experiencing major changes. Room exists for new innovations as well as for established players to develop new...

  • Report The Enterprise Mobility Outlook For Asia Pacific In 2013

    Organizations Across The Region Will Invest In Five Key Areas As Workforce Demand For Mobility Continues To Rise
    January 24, 2013 | Katyayan Gupta

    This report gives enterprise mobility vendors guidance on how to identify business opportunities in Asia Pacific (AP) in 2013, providing insights into end user companies' telecom and mobility...

  • Report Content Providers Are Disrupting China's Mobile Device Market

    January 24, 2013 | Bryan Wang

    Explosive 3G adoption in China over the past 24 months has made mobile Internet a much more competitive landscape, with new and unconventional market players entering the fray. Most of the activity...

  • Report Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet
    January 16, 2013 | Michael O'Grady

    Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also...

  • Report IT Industry Disruptions Fuel Renewed Asia Pacific Market Growth

    Forrester's 2013 Predictions For Asia Pacific
    January 7, 2013 | Michael Barnes

    2013 will be a transformative year for IT adoption in Asia Pacific (AP); multiple IT trends will converge to drive industry disruptions and help spur renewed growth in IT spending. Overall, we...

  • Report Mastering The Business Tablet Landscape

    November 5, 2012 | Ted Schadler, Simon Yates

    Tablets are the darlings of hypermobile employees who want to be always connected and productive. They are the newest player in the mobile landscape and are even starting to be a viable alternative...

  • Report Windows: The Next Five Years

    As Mobile Device Sales Surpass PCs, CIOs Will Need To Corral A Troika Of OS Leaders
    October 22, 2012 | Frank E. Gillett

    The launch of Windows 8 is a major pivot point for Microsoft — and for IT leaders and the individuals they support. The new Windows 8 user experience (UX) and programming model will transform the...

  • Survey Forrsights Workforce Employee Survey, Q4 2012

    October 19, 2012

    A quick look into the survey: This forward-looking market research study of technology information workers details device usage, bring-your-own-device prevalence, phone and Internet, PC application...

  • Report Mobility Adoption Is Poised For Strong Growth In India

    An Improving Mobility Infrastructure And Ecosystem, Combined With Business And Workforce Demand, Is Fueling Growth
    May 4, 2012 | Katyayan Gupta

    The enterprise mobility market presents a huge opportunity for tech vendors in India, especially for telcos and systems integrators (SIs). Mobility is among the top priorities for business...

  • Report Business Intelligence Market Trends In Asia Pacific

    May 2, 2012 | Michael Barnes

    Demand for business intelligence (BI) tools, technologies, and approaches is increasing across Asia Pacific excluding Japan (APEJ). Competitive pressures in both mature and growth markets across...

  • Survey Forrsights Workforce Employee Survey, Q4 2011

    November 30, 2011

    Forrester's Forrsights Workforce Employee Survey, Q4 2011, was fielded to 9,912 technology end users located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan, Malaysia,...

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