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  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    December 16, 2019 | Cambridge, MA | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    December 12, 2019 | San Francisco, CA | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    December 4, 2019 | London, UK | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Forum CX SF 2019

    The Rise of XD: Master the New Art (and Science) of Experience Design
    October 17, 2019 | San Francisco | Andrew Hogan

    Just what we need: another abbreviation. But this one is for real. Experience design — or XD — is rapidly emerging as the discipline to rule them all. If exceptional CX is the goal, XD...

  • Forum Privacy & Security 2019

    The Technology of Trust
    September 12, 2019 | Washington, D.C. | Laura Koetzle, Stephanie Balaouras, Heidi Shey

    Privacy is the new competitive advantage. Your customers increasingly gravitate to brands they trust. How do you weave trust into the core of your brand promise and value proposition? How can you...

  • Workshop Value-Driven AR Program Creation with FIAR

    A Workshop For Analyst Relations Professionals
    September 5, 2019 | San Francisco, CA | Kevin Lucas

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • Forum CX NYC 2019

    Change The Game: Leading Radical CX Innovation
    June 11, 2019 | New York City | Harley Manning, Rick Parrish, Maxie Schmidt-Subramanian

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Forum Digital Transformation & Innovation Europe 2019

    Master Tech-Driven Transformation
    June 4, 2019 | London | Pascal Matzke

    The lure of digital transformation Much of the allure of digital transformation was in its promise of leading market disruption and innovation. If you added a few emerging technologies here,...

  • Report Notifications In Regulated Industries: Healthcare

    This Infographic Outlines The Current Environment, Challenges, And Solutions For Secure Messaging

    Three-quarters of healthcare, financial services, and insurance firms are using SMS or push notifications. Their primary objectives? Improving the customer experience and reducing operational...

  • Report The Forrester Banking Wave™: US Mobile Apps, Q2 2019

    US Mobile Banking Experiences Are Often Effective, Sometimes Easy, But Rarely Evoke Positive Emotions — Leaders Are Improving All Three

    Mobile apps have become the touchpoint of choice for millions of Americans to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...

  • Forum Digital Transformation & Innovation 2019

    Master Tech-Driven Transformation
    May 14, 2019 | Chicago | Liz Herbert, Matthew Guarini, Brian Hopkins

    The lure of digital transformation Much of the allure of digital transformation was in its promise of leading market disruption and innovation. If you added a few emerging technologies here,...

  • Report Forrester Analytics: Social Media Advertising Forecast, 2018 To 2023 (US)

    ForecastView Document
    May 9, 2019 | Brandon Verblow, Jessica Liu

    Social media has provided marketers with some of the most effective tools ever developed for targeting potential customers, and in the process it has garnered a massive share of firms' advertising...

  • Report Video: T-Mobile MONEY Checking Account Opening Review

    Watch Our Video On Opening A T-Mobile MONEY Checking Account
    May 1, 2019 | Alyson Clarke, Andrew Hogan

    T-Mobile has entered retail banking in the US, launching the T-Mobile MONEY checking account. We opened an account to understand how T-Mobile helps customers through the purchase journey. This...

  • Report Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce

    Landscape: The Omnichannel Commerce Playbook
    April 29, 2019 | Michelle Beeson

    Because customer expectations are so high, digital business professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This report analyzes...

  • Report The Future Of The Digital Store

    Vision: The Digital Store Playbook
    April 23, 2019 | Fiona Swerdlow

    Today's empowered customers use multiple digital devices to engage with brands and retailers on their own terms while shopping in-store. At the same time, new technologies are transforming retail...

  • Report Forrester Analytics: Smart Home Devices Forecast, 2018 To 2023 (US)

    ForecastView Document

    The smart home has moved past its early adoption stage, and we expect it to grow at a CAGR of 26.2% between 2018 and 2023. In this report, we share our outlook for the US smart home, including its...

  • Report Audio: The State Of Extended Reality (XR) In 2019

    Listen To Forrester's Overview Of The Opportunities, Challenges, And Future Of Augmented, Virtual, And Mixed Reality
    April 19, 2019 | Jeffrey S. Hammond, Julie A. Ask

    Recent updates in hardware and development tools make extended reality (XR) ready for primetime in the enterprise. Important use cases are to extend expertise, assist with complex sales, and train...

  • Report Changing Expectations Fuel Direct-To-Consumer Disruption

    Consumers Redefine Convenience, Quality, And Trust
    April 2, 2019 | Jim Nail, Anjali Lai

    A wave of so-called digitally native direct-to-consumer (DTC) startups have burst on the scene, gaining market share and media attention. Long-standing brands are scrambling to respond with their...

  • Forum Consumer Marketing 2019

    Beyond The Direct-To-Consumer Revolution
    April 2, 2019 | New York City | Jim Nail, Anjali Lai, Melissa Parrish

    Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...

  • Report The New Paradigm Of Retail

    Vision: The Retail eCommerce Playbook
    March 26, 2019 | Sucharita Kodali

    Omnichannel services continue to change the offers that retailers provide and the ways that consumers buy. The demands on retailers are changing in lockstep. Even as eCommerce sales grow, retailers...

  • Report Transform The Contact Center For Customer Service Excellence

    Executive Overview: The Contact Centers For Customer Service Playbook
    March 19, 2019 | Kate Leggett

    Customer service is at a tipping point. Customers contact enterprises more often and via more channels; they shift between channels seamlessly and even use multiple channels simultaneously....

  • Report Forrester Analytics: Mobile Payments Forecast, 2018 To 2023 (US)

    ForecastView Document
    March 13, 2019 | Satish Meena

    We expect mobile payments in the US to grow at a compound annual growth rate (CAGR) of 16.8% from 2018 to 2023. Mobile remote payments, which include payments for retail, travel, food delivery, and...

  • Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (US), Q4 2018 Update

    ForecastView Document
    March 8, 2019 | Michael O'Grady

    While talks of economic uncertainty loom over the US, online retailing saw strong growth over the past year, with a 16% year-over-year increase. Consumer electronics, grocery (food and drink), and...

  • Report Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (US)

    ForecastView Document
    February 27, 2019 | Michael O'Grady

    The US personal luxury retail market is growing healthily; luxury sales grew by 3% in 2017, while online sales grew by 19%. eCommerce drove 44% of luxury sales growth in 2017. Digital influence and...

  • Report The Forrester Retail Wave™: US Mobile Apps, Q1 2019

    Today's Retail Apps Meet mCommerce Objectives But Fail To Inspire Omnichannel Shopping
    February 25, 2019 | Brendan Miller, Jennifer Wise

    Mobile has become the dominant digital touchpoint, so retailers and digital business professionals must elevate their mobile experiences to win, serve, and retain their loyal customers. In 2017, we...

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