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  • Report Spin User-Generated Content Into Brand-Building Gold

    Strategic Approaches To UGC Infuse Brands With Trust And Credibility While Minimizing Risk
    November 10, 2016 | Ryan Skinner, Jessica Liu

    The inherent authenticity of user-generated content (UGC) is kryptonite to even the most super of brands. Consumers' honest perspectives deflate brand mythologies and reveal once-hidden flaws. But...

  • Report Brief: Establish Product Credibility On Your Website

    Complement Your Brand's Content With UGC To Drive Exploration
    June 26, 2014 | Kim Celestre

    Consumers trust what they hear from other customers on third-party sites more than they trust your own branded content. This is because the content generated from your customers provides more...

  • Report A Qualitative Look At Pinterest Usage In The US And UK

    A Technographics® Report: How US And UK Consumers' Usage And Perception Of Pinterest Differ
    October 4, 2013 | Lindsey Colella

    Adoption of Pinterest is showing continuous growth, particularly in the US, and companies need to understand why consumers spend time on it. This will help brands develop a successful strategy for...

  • Report Using Facebook As A Content Platform

    Optimize Your Products For Emerging Social Media Channels
    May 6, 2011 | Nick Thomas

    The rise of social networking has been one of the key disruptive trends of the past five years, but content, as well as communication, has driven that growth. Facebook, as the dominant social...

  • Report Consumers Toe-Dip In Health-Related Social Media

    December 3, 2010 | Elizabeth Boehm

    Health plans are looking for new ways to connect with consumers, including via social media. But plans worry about consumer engagement levels with these new platforms. Forrester asked consumers...

  • Report Fight Social Media Stagnation

    Build Trust And Advocacy With Targeted Content And Engagement Strategies
    November 11, 2010 | Augie Ray

    It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But...

  • Report Designing A Mobile Empowered Product Strategy

    An Empowered Report: Applying The IDEA Framework To Smartphone Users
    September 7, 2010 | J. P. Gownder

    Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the...

  • Report European Banks Should Start Adding Customer Ratings And Reviews To Their Sites

    European Online Financial Researchers Want Ratings And Reviews
    August 16, 2010 | Alexander Hesse

    European online financial researchers look for customer ratings and reviews. They tend to trust them and find them valuable for making better buying decisions. Although a range of North American...

  • Report Viral Video Creative That Works

    The 2010 Viral Video WebTrack And Consumer Survey
    August 9, 2010 | Nate Elliott

    More people are watching online video than ever before, and most share their favorite videos with their friends — but that doesn't mean creating a successful viral video is getting any easier. When...

  • Report European Social Retail Is A Work In Progress

    June 25, 2010 | Patti Freeman Evans, Lauriane Camus

    Social media is transforming the way European online buyers interact with each other and consume content. Online buyers are using social media to connect with their peers and, to a much lesser...

  • Report Technographics® Survey Highlights: Social Networking In Asia Pacific

    May 14, 2010 | Olesia Klevchuk

    This highlight deck summarizes the key findings related to Internet access and device adoption from Forrester's Asia Pacific Technographics Survey, Q4 2009.

  • Report Peer Influence Analysis

    Mass Influencers Are The Key To Achieving Scale In Social Media Marketing
    April 20, 2010 | Josh Bernoff, Augie Ray

    For marketers seeking the sort of reach offered by advertising, social media has posed a challenge. Based on our surveys, we now know that people in the US generate more than 500 billion online...

  • Report Social Media Is Mainstream For Online Hispanics

    March 1, 2010 | Tamara Barber

    Since we first revealed the Social Technographics® profiles of online Hispanic consumers, social media has come front and center in most consumers' lives and in those of many marketers, as well....

  • Report The Rising Potential Of Social Network Sites

    February 25, 2010 | Emily Riley, Josh Bernoff

    Half of US online adults are Joiners, people who interact with social networks at least once a month. Very few are decreasing the amount of time they spend on these networks. More than...

  • Report Technographics® Survey Highlights: How Latin American Consumers Connect With Companies Online

    Latin American Technographics Online Survey, Q4 2009 (Mexico, Brazil)
    February 17, 2010 | Roxana Strohmenger

    This highlight deck summarizes the key findings related to connecting with companies online from Forrester's Latin American Technographics Online Survey, Q4 2009 (Mexico, Brazil). This is the first...

  • Report How To Sponsor Conversations The Right Way

    Leveraging Influential Endorsements Amid FTC Regulations
    February 3, 2010 | Sean Corcoran

    The Federal Trade Commission's "Guides Concerning the Use of Endorsements And Testimonials in Advertising" has been updated to regulate endorsements through blogger relationships, as well as...

  • Report Technographics® Survey Highlights: US Travel Social And Mobile Adoption

    North American Technographics Travel and Automotive Online Survey, Q4 2009 (US)
    January 28, 2010 | Ina Mitskaviets

    This highlight deck summarizes the key findings on travel-related social and mobile adoption from Forrester's North American Technographics Travel And Automotive Online Survey, Q4 2009 (US).

  • Report The Future Of Online Video

    Identifying The Key European Trends For 2010
    January 20, 2010 | Nick Thomas

    2010 represents a watershed for European online video, with the majority of Internet users now watching it regularly. Consumer product strategists looking to use video to engage an audience must...

  • Report Social Technographics® In India

    While Few Indians Are Online, Most Who Are Use Social Media
    January 14, 2010 | Steven Noble

    Global marketers have trained their sights on the Indian consumer. However, some are unsure of the role that interactive marketing in general — and social media marketing in particular — should...

  • Report How eBusiness Firms Use Social Tools To Connect With Customers

    January 7, 2010 | Elizabeth Davis, Carrie Johnson

    As consumers increasingly use social media to connect with each other and with brands, eBusiness executives seek to understand how — and if — these tools can drive online sales and service. To see...

  • Report How The Recession Changes Social Behavior

    December 9, 2009 | Sean Corcoran

    Twenty-two percent of US online adults told us they've upped their usage of social applications and now use tools like reviews, blogs, and social networks more due to the recession. These social...

  • Report Lessons From Online Consultation In Australia

    Organizations Worldwide Can Learn From Recent Experiments
    November 6, 2009 | Steven Noble

    Online consultation can range from the government's hosting an online discussion about policy issues to its co-authoring policy documents with its citizens. It's still a minority practice, but...

  • Report Technographics® Survey Highlights: How European Consumers Connect With Companies On Social Networks

    October 21, 2009 | Corina Matiesanu

    This highlight deck summarizes the key findings related to social networking and companies from Forrester's European Technographics Media, Marketing, And Social Computing Online Survey, Q3 2009.

  • Report Technographics® Survey Highlights: Youth Social Media Activities

    September 21, 2009 | Ina Mitskaviets

    This highlight deck summarizes the key findings related to online activities from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the first survey highlight in...

  • Report Why Travelers Contribute Ratings, Reviews, And More Online

    Travelers Are More Likely To Share Good News Than Bad News
    September 10, 2009 | Henry H. Harteveldt

    More than six in 10 US online leisure travelers regularly participate in travel-focused social media activities like rating a hotel. The more frequently people travel, the more likely they are to...