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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar IoT Predictions 2021

    Thursday, January 7, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Paul Miller, Michele Pelino

    Enterprises and consumers continue to drive demand for new internet of things (IoT) solutions and services across verticals and geographies. Join us to hear Forrester IoT analysts reflect on 2020...

  • Webinar Predictions 2021: Agencies Will Swarm Talent With Technology

    Tuesday, December 15, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Jay Pattisall, Thomas Husson, Andrew Hogan

    Buckle up: 2021 is going to be a wild ride for agencies as they navigate to recovery. After weathering a 23% drop in marketing spend in the US and shedding an estimated 49,000 agency workers...

  • Webinar AI And Automation Will Shape The Agency Of The Future

    Thursday, December 10, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Jay Pattisall, J. P. Gownder

    Agencies are introducing technologies that reshape how they work: AI and intelligent automation in particular turbocharge agencies’ ability to enhance and scale creative production and to...

  • Webinar Cloud Computing Predictions 2021

    Tuesday, December 8, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Dave Bartoletti, Jeffrey Hammond

    As 2020 comes to a close, it is once again time to talk predictions for the upcoming year. This past year, the global pandemic reinforced the tremendous value and necessity of cloud computing to...

  • Webinar CMO Predictions 2021

    What The Best CMOs Will Do In 2021
    Tuesday, December 8, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Shar VanBoskirk

    Brace yourself. 2021 will be a rocky follower to roaring 2020. Expect another year of reduced media expenditures, scanty teams, lean tech and agency partner networks, and the continued vacancy of...

  • Webinar How Retailers Master The Discipline Of Perpetual Inventory

    Thursday, December 3, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Scott Compton, George Lawrie

    Shoppers expect to find stores plentifully stocked with everything they want to buy, but many of them like to check the availability of hand sanitizer or rice, for example, before they make the...

  • Webinar Software Development Predictions 2021

    Wednesday, December 2, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Jeffrey Hammond, Chris Gardner

    As 2020 comes to a close, it is once again time to talk predictions for the upcoming year. This past year, the global pandemic put tremendous pressure on development shops to adapt to new ways of...

  • Webinar More Than A Gateway: Take A Holistic Approach To API Security

    Tuesday, December 1, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Sandy Carielli, David Mooter

    APIs provide a foundation for innovation and digital transformation, but as evidenced by the number of API related breaches, organizations struggle to secure them. The API security landscape is a...

  • Webinar Advertising Predictions 2021

    Tuesday, November 24, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Joanna O'Connell, Sarah Dawson

    2021 will be a year of transformation for the advertising industry. As impending privacy restrictions, the specter of total third-party cookie deprecation, and rising expectations of values-based...

  • Webinar Customer Service Predictions 2021

    Customer Service Becomes A Critical Lifeline For Distressed Customers
    Friday, November 20, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Ian Jacobs, Daniel Hong, Julie Ask

    Customer service has long been tagged with the dreaded “cost center” label. But the pandemic kicked off a sea change in that perception. The purpose of customer service is no longer...

  • Webinar Best Practices For Tech Transformation In Government

    Thursday, November 19, 2020, 8:00 a.m.-9:00 a.m. Eastern time (13:00-14:00 GMT) | Dan Bieler, Jennifer Belissent, PhD, Sam Higgins

    Governments around the world want to serve customers better, operate more efficiently, and drive economic growth. To achieve these goals, governments must transform the ways they buy, build,...

  • Webinar Accelerating Business Transformation With Strategic Partners

    Using The Forrester Wave™
    Thursday, November 19, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Nigel Fenwick

    Digital transformation is overhyped. Business transformation is misunderstood. There’s so much noise in the market it’s hard to know who to trust. In this webinar, Nigel Fenwick reveals...

  • Webinar Retailers: Optimize Your Post-Purchase Experience To Delight And Win Customers

    Thursday, November 19, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Emily Pfeiffer, Brandon Shaik

    Retailers and brands often miss the opportunity to create excellent experiences for their customers even after capturing an order. Unlike with regular marketing emails, customers are much more...

  • Webinar AI Predictions 2021

    How AI Is Entering New Territory
    Wednesday, November 18, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Srividya Sridharan, Mike Gualtieri, Brandon Purcell

    Early forays into AI combined with 2020’s new reality for business is catapulting AI competency further and faster. What was once considered impossible is now not only possible, but even...

  • Webinar Deconstructing The Forrester Wave™: Social Listening Platforms, Q4 2020

    Tuesday, November 17, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Jessica Liu, Sarah Dawson

    Social listening platforms' value extends beyond the marketing department to public relations, consumer insights, market research, customer service, and product teams. Brands can apply social...

  • Webinar Customer Identity And Access Management: What's Hot And What's Not

    Based On The Forrester Wave™
    Tuesday, November 17, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Andras Cser

    In this webinar, we review the evaluation criteria and results of Forrester's Q4 2020 customer identity and access management (CIAM) Wave. We look at scores of the evaluated solutions as well as...

  • Webinar Rethink The Smart Office For 2021

    Monday, November 16, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Michele Pelino, Andrew Hewitt

    Despite the move to remote working in 2020, organizations are starting to plan for the return to work in 2021. As we head into the end of 2020, companies are reexamining the technologies,...

  • Webinar Retail Predictions 2021

    Friday, November 13, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Fiona Swerdlow, Sucharita Kodali, Brendan Witcher

    As they navigate the next wave(s) of the global COVID-19 pandemic in 2021, retailers, brand manufacturers, and ecosystem players (such as mall operators) will determine whether they are in...

  • Webinar Automation Predictions 2021

    Thursday, November 12, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Craig Le Clair

    2021 automation predictions will be defined by the Great Lockdown of 2020. Remote work, new digital muscles, the need to support remote business, and pandemic constraints will create millions of...

  • Webinar Privacy Predictions 2021

    Elevate Customer And Employee Privacy As A Strategic Business And Societal Imperative
    Thursday, November 12, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Stephanie Balaouras, Heidi Shey, Enza Iannopollo

    With values-based consumers watching companies closely and employee privacy posed to become a priority for companies and regulators, 2021 will bring a great deal of change and new risks to...

  • Webinar US Tech Market Outlook For 2021 After The Election

    How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets
    Wednesday, November 11, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Andrew Bartels

    The outcome of the US presidential and congressional elections on top of the pandemic recession will have a big impact on US tech budgets. Drawing on the latest data, this webinar provides...

  • Webinar Interpreting The Forrester Wave™ Evaluation Of Services Providers For Oracle SaaS Business Apps, Q4 2020

    Wednesday, November 11, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Amanda LeClair, Liz Herbert

    This year’s Forrester Wave evaluation of Oracle apps services providers focused on the 10 leading partners for Oracle’s software-as-a-service (SaaS) business apps. Join this webinar to...

  • Webinar Transform Enterprise Security With The Zero Trust Edge

    Tuesday, November 10, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | David Holmes

    Enterprise security architecture has struggled because we have to interface with the most toxic network ever built — the public internet. It was designed to withstand nuclear attacks and to...

  • Webinar Financial Services Firms: Leverage Cloud To Improve Your Adaptiveness

    Tuesday, November 10, 2020, 3:00 a.m.-3:40 a.m. Eastern time (08:00-08:40 GMT) | Meng Liu, Charlie Dai, Danny Mu

    Financial services (FS) firms in China and across the globe are accelerating cloud adoption to improve their technology adaptiveness and address challenging global political and economic...

  • Webinar Healthcare Predictions 2021

    Tuesday, November 10, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Arielle Trzcinski, Jeff Becker

    As the world continues to endure a public health crisis, healthcare faces a metamorphosis under the pressure of compounding challenges that include financial uncertainty, unprecedented digital...

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