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  • Report Now Tech: B2B Event Management Software, Q2 2019

    Forrester's Overview Of 38 B2B Event Management Software Providers
    June 4, 2019 | Laura Ramos, Matthew Camuso

    You can use event management software (EMS) to automate and scale events, personalize attendee experiences, and deliver positive ROI. But to realize these benefits, you'll first have to select from...

  • Report Now Tech: Salesforce Implementation Services, Q2 2019

    Forrester's Overview Of 35 Salesforce Implementation Services Providers
    May 29, 2019 | Liz Herbert

    You can use Salesforce implementation services to navigate the complex and growing Salesforce product set, implement faster based on industry specialization, and re-invent the business. But to...

  • Report Now Tech: Digital Intelligence Technologies, Q2 2019

    Forrester's Overview Of 42 Digital Intelligence Technology Providers
    May 22, 2019 | James McCormick

    You can use digital intelligence technology to centralize your view of customer engagement data, understand engagement, and automate continuous improvement processes. But to access these benefits,...

  • Report Now Tech: Enterprise Health Clouds, Q2 2019

    Forrester's Overview Of 29 Enterprise Health Cloud Providers
    May 21, 2019 | Jeff Becker

    You can use enterprise health clouds to reduce infrastructure costs, create a 360-degree view of the consumer, and deploy compelling new high-touch engagement solutions. But to realize these...

  • Report Now Tech: Cross-Channel Campaign Management, Q2 2019

    Forrester's Overview Of 42 Cross-Channel Campaign Management Providers
    May 17, 2019 | Rusty Warner

    B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...

  • Report Now Tech: Digital Experience Agencies, Q2 2019

    Forrester's Overview Of 42 Digital Experience Agencies
    May 14, 2019 | Ted Schadler

    Digital experience agencies are essential partners for building differentiated customer, marketing, commerce, and product experiences. But to find the best partner for your project or program, you...

  • Report Now Tech: Data Management Platforms In Asia Pacific, Q2 2019

    Forrester's Overview Of 23 Data Management Platform Providers
    April 29, 2019 | Xiaofeng Wang

    Marketers use data management platforms (DMPs) to improve programmatic media buying, deliver consistent marketing communication across channels, and shape customer-obsessed operations. But to...

  • Report Now Tech: Enterprise Container Platforms In China, Q2 2019

    Forrester's Overview Of 31 Enterprise Container Platform Providers
    April 12, 2019 | Charlie Dai

    You can use enterprise container platforms (ECPs) to speed customer value delivery, boost application performance, and simplify cloud-native development and deployment. But to realize these...

  • Report Now Tech: Application Modernization And Migration Services, Q1 2019

    Forrester's Overview Of 42 Application Modernization And Migration Services Providers
    March 29, 2019 | Bill Martorelli

    You can use application modernization and migration services to accelerate your digital transformation journey, leveraging outside talent to address skill shortages, accelerate migration to the...

  • Report Now Tech: Channel Incentives And Program Management, Q1 2019

    Forrester's Overview Of 21 Channel Incentives And Program Management Providers
    March 26, 2019 | Jay McBain

    You can use channel incentives to improve indirect sales performance, orchestrate partners' behavior, and engender channel loyalty. But to realize these benefits, you'll first have to select from a...

  • Report Now Tech: Enterprise BI Platforms, Q1 2019

    Forrester's Overview Of 41 Enterprise Business Intelligence Platform Providers
    March 26, 2019 | Boris Evelson

    You can use enterprise business intelligence (BI) platforms to turn raw data into meaningful signals and then turn those signals into actionable insights to effect tangible business outcomes. But...

  • Report Now Tech: Digital Asset Management For Customer Experience, Q1 2019

    Forrester's Overview Of 33 Digital Asset Management Providers
    March 11, 2019 | Nick Barber

    You can use digital asset management (DAM) to reduce content recreation costs, increase operational efficiency, and improve rights management and compliance. But to realize these benefits, you'll...

  • Report Now Tech: Payment Tokenization, Q1 2019

    Forrester's Overview Of 21 Payment Tokenization Providers
    March 7, 2019 | Andras Cser

    You can use payment tokenization (PT) solutions to: 1) reduce the risk of fraud from stolen personal account numbers (PANs); 2) reduce the scope of PCI DSS compliance and audits; and 3) increase...

  • Report Now Tech: B2C Electronic Bill Presentment And Payment (EBPP), Q1 2019

    Forrester's Overview Of 20 B2C EBPP Providers
    March 1, 2019 | Lily Varon

    You can use B2C electronic bill payment and presentment (EBPP) solutions to flexibly deliver digital bills, facilitate electronic payment of bills, and enhance customer communications and marketing...

  • Report Now Tech: B2B Customer Engagement Marketing, Q1 2019

    Forrester's Overview Of 22 B2B Customer Engagement Marketing Providers
    February 22, 2019 | Laura Ramos, Matthew Camuso

    You can use customer engagement marketing (CEM) to identify and engage passionate customers, turn them into advocates, and use post-sale customer experience (CX) to outdistance the competition. But...

  • Report Now Tech: Omnichannel Customer Service Outsourcers, Q1 2019

    Forrester's Overview Of 28 Omnichannel Customer Service Outsourcing Providers
    February 14, 2019 | Ian Jacobs, Laura Naparstek

    You can use omnichannel customer service outsourcing to improve cost efficiency, quickly stand up digital engagement channels, and adjust to unexpected customer interaction volume. But to access...

  • Report B2B Marketing Agencies, North America, Q1 2019

    Forrester's Overview Of 39 Service Providers Serving B2B Marketers
    February 8, 2019 | Jay Pattisall, Laura Ramos

    You can use B2B marketing agencies to supplement your resources with leading expertise; elevate your creative and content; and drive value from data, analytics, and martech investments. But to...

  • Report Now Tech: Software Composition Analysis, Q1 2019

    Forrester's Overview Of 17 Software Composition Analysis Providers
    January 24, 2019 | Amy DeMartine

    You can use software composition analysis (SCA) to eliminate vulnerable components, reduce license risk, and apply consistent policies during the software development life cycle (SDLC). But to...

  • Report Now Tech: Security Awareness And Training Solutions, Q1 2019

    Forrester's Overview Of 20 Security Awareness And Training Solution Providers
    January 23, 2019 | Jinan Budge, Claire O'Malley

    You can use security awareness and training solutions to build the ever-important human firewall, prepare your workforce for recognizing and responding to phishing attacks, and rebrand security as...

  • Report Now Tech: Data Loss Prevention, Q1 2019

    Forrester's Overview Of 37 Data Loss Prevention (DLP) Providers
    January 18, 2019 | Heidi Shey

    You can use data loss prevention (DLP) capabilities to support compliance, protect intellectual property, and augment employee security awareness. But to access these benefits, you'll first have to...

  • Report Now Tech: Experience Design Services In China, Q1 2019

    Forrester's Overview Of 27 Experience Design Service Providers In Greater China
    January 18, 2019 | Riccardo Pasto

    You can use experience design (XD) to shape customer-centric initiatives and business strategies, blur the boundaries between digital and physical, and attract and engage customers in Greater...

  • Report Now Tech: Managed Security Services In Asia Pacific, Q1 2019

    Forrester's Overview Of 19 Managed Security Service Providers
    January 16, 2019 | Jinan Budge

    You can use managed security services to rapidly transform your security operations, improve your talent diversity, increase your breadth of skills, and support your global business. But to access...

  • Report Now Tech: Master Data Management, Q1 2019

    Forrester's Overview Of 20 Master Data Management Providers
    January 15, 2019 | Henry Peyret

    You can use master data management (MDM) to get a 360-degree view of your customers, to improve data quality and produce more accurate reports, and to prepare for sharing product data with partners...

  • Report Now Tech: Customer Communications Management, Q1 2019

    Forrester's Overview Of 17 CCM Providers
    January 11, 2019 | Craig Le Clair

    You can use customer communications management (CCM) to format, personalize, and distribute content to support physical and electronic communications and improve the customer experience. But to...

  • Report Now Tech: Real-Time Interaction Management, Q1 2019

    Forrester's Overview Of 42 RTIM Providers
    January 11, 2019 | Rusty Warner

    B2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...

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