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Report Now Tech: Omnichannel Media Management, Q2 2019
Tools And Technology: The Omnichannel Advertising Playbook
June 14, 2019 | Joanna O'ConnellAn omnichannel media management approach can improve business performance, boost operational efficiency, and deliver better consumer experiences. But to realize these benefits in today's fragmented...
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Report Four Steps To Add Social Media To Your Marketing Strategy
Road Map: The Social Marketing Playbook
When pursuing social marketing, many marketers prioritize channel decisions (e.g., "Where should my brand be on social media?") over understanding if and how they can help their consumers while...
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Report Digital CX Trends, 2019
Digital CX And Human-Centered Experience Design Align — At Last
Digital CX is changing: As it encompasses more capabilities like voice, connected devices, and notifications, customer experience (CX) pros and their companies can no longer take a...
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Report Forrester Analytics: Digital Marketing Tracker, Q3 2018
ForecastView Document
Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...
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Report Forrester Infographic: Customer Service Chatbots Fail Consumers Today
Brands increasingly rely on chatbots for customer service as a way to deflect inbound calls and reduce costs, but Forrester Analytics data shows that consumers aren't thrilled. Consumers are...
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Report New Tech: Augmented Reality, Virtual Reality, And Mixed Reality, Q1 2019
Forrester's Landscape Overview Of 21 AR, VR, And MR Providers
January 23, 2019 | Carlton A. Doty, Annika GundersonAugmented, virtual, and mixed reality (AR, VR, and MR, collectively "extended reality" or "XR") are trendy technologies that are fuel for many companies' innovation experiments. However, XR...
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Report The Five Factors That Supercharge CX Enablement
Advanced Level: Enablement Practices For CX Transformation
To create truly differentiated customer experiences, businesses must first create employee experiences that simplify customer experience (CX) delivery. CX transformation leaders must help their...
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Report New Tech: GDPR And Privacy Management Software, Q4 2018
Tools And Technology: The Data Security And Privacy Playbook
November 20, 2018 | Enza IannopolloThe EU's General Data Protection Regulation (GDPR) is the most dramatic change in data protection and governance in the last 20 years — and jurisdictions around the world are using it as a model...
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Report Predictions 2019: Media
Five Events Will Reshape The Media Industry
The media industry has been continuously disrupted since the beginning of this decade. In 2019, change will continue: Digital ad giants Facebook and Google will attempt to get even bigger, and...
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Report Experiment With New Approaches At The Leading Edge Of Design
Advanced Level: Design Practices For CX Transformation
October 30, 2018 | Andrew HoganGetting experience design right is essential to CX transformation — it means performing specific activities required for defining and refining experiences based on your vision and research-based...
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Report Everyone Uses Social Media; Few Know If It Works
Benchmarks: The Social Marketing Playbook
Social media is no longer a new tool in the marketer's toolbox, but how brands use it is progressing far more slowly than innovations in social networks and platforms. This report reveals how B2C...
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Report Forrester Analytics: Digital Marketing Tracker, Q2 2018
ForecastView Document
Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...
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Webinar Tech-Driven Innovation Drives Advanced Firms' Success
If you’re an advanced, customer-obsessed firm, you should be driving innovation with technology. You should deliver net-new business results through opportunities discovered by continuously...
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Report We Called It: Use Amazon Search To Ignite Product Discovery
September 18, 2018 | Collin ColburnAmazon is the unrefuted leader in eCommerce but is slowly encroaching on another industry: advertising. Customers cite Amazon as the No. 1 touchpoint for starting their shopping research. And...
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Report Forrester Analytics: Digital Marketing Tracker, Q1 2018
ForecastView Document
Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...
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Report Consumers Want Convenience, Not Conversations
Conversational Interfaces Struggle To Deliver Contextual Convenience
Consumers want convenience and choice — not conversational interfaces. However, fear of being left behind still impels digital business leaders to build them. And even more than half of those that...
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Report Forrester Data: Digital Marketing Tracker, Q4 2017
ForecastView Document
April 24, 2018 | Brandon VerblowForrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...
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Webinar The State Of Artificial Intelligence In 2018
Technology, Use Cases, And Vendors You Need To Know
March 1, 2018 | Mike GualtieriArtificial intelligence (AI) is taking off in enterprises. This webinar defines and demystifies key AI technologies such as machine learning. More importantly, it enumerates the use cases...
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Report Facebook Loses Ground Among US Online Youth
A North American Consumer Technographics® Report
December 12, 2017 | Anjali LaiIn the race to win and sustain the attention of US youth, Facebook is falling behind. Our analysis of trended behavioral and attitudinal data reveals that young consumers increasingly engage with a...
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Report Forrester Data: Digital Marketing Tracker, Q3 2017
ForecastView Document
December 11, 2017 | Brandon VerblowForrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...
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Report 2017 To 2021: US Online Display Advertising's Great Reckoning
November 28, 2017 | Samantha MerlivatAccording to Forrester's most recent forecasts, spending on online display advertising and social media advertising in the US will grow by nearly 70% between 2017 and 2021, largely due to the rapid...
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Report The Best And Worst Of Customer Service Via Facebook Messenger
A Forrester Digital UX Review
As a CX professional, you need to know which companies are enabling customer service effectively via Facebook Messenger and how. Why? Because the practice is spreading, so your executives are bound...
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Report Marketers: Get Ready For Augmented Reality
Why Augmented Reality Will Eclipse Virtual Reality In The Near Term And What To Do About It
November 13, 2017 | Thomas HussonAfter a brief infatuation with augmented reality (AR) following the Pokémon GO craze, B2C marketers have all but abandoned the technology. Expect that to change as market leader Apple infuses its...
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Webinar Use Live Video To Drive Customer Engagement and Experience
October 26, 2017 | Nick BarberDuring this live, interactive panel with industry experts, we’ll discuss best practices for livestreaming and webcasting. What topics work best? What platforms and equipment do you need?...
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Report Forrester Data: Digital Marketing Tracker, Q2 2017
ForecastView Document
September 15, 2017 | Brandon VerblowForrester Data is introducing its Digital Marketing Tracker to give marketers and media professionals a quarterly update of online advertising revenue trends globally. The tracker captures revenue...
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