Search Results

• Report The Business Impact Of Design: Five Best Practices For Measuring It

  A Design Impact Series Report

  May 14, 2020 | Gina Bhawalkar

  Experience design (XD) professionals struggle to measure and communicate the impact of their work. And that's a missed opportunity for them, because by mastering design measurement, they can reap...

• Report New Tech: Influencer Marketing Solutions, Q2 2020

  Forrester's Landscape Overview Of 47 Providers

  May 11, 2020 | Ryan Skinner

  Today, most marketing organizations use influencers — often hundreds of them — to drive product awareness, brand storytelling, and sales. But managing influencers, from identification and...

• Report Now Tech: Collaborative Work Management Tools, Q2 2020

  Forrester's Overview Of 25 Collaborative Work Management Providers

  May 7, 2020 | Margo Visitacion

  Application development and delivery (AD&D) professionals use collaborative work management (CWM) to empower employees to deliver successful outcomes, increase agility while maintaining...

• Report Now Tech: Intranet Platforms, Q1 2020

  Forrester's Overview Of 21 Intranet Platform Providers

  February 19, 2020 | Cheryl McKinnon

  You can use intranet platforms to provide targeted and timely internal communications, curate content and make it more findable, and facilitate idea exchange and the harnessing of insights for...

• Report The Heated Streaming Wars Are About Relationships

  What Disney+ Teaches Marketers About Connecting With Customers

  January 31, 2020 | James L. McQuivey

  The media business has always been the canary in the digital disruption coalmine, teaching everyone what's coming next. The latest battle for digital dominance among video streamers is no...

• Report Commerce Companies: Stop Living At The Mercy Of The Tech Titans

  Tech Titans In Commerce

  January 29, 2020 | Sucharita Kodali

  Four large technology titans — Apple, Amazon, Alphabet (Google), and Facebook — have different but powerful impacts on the commerce landscape. This report analyzes their common strengths and...

• Report Brand Spotlight: The Best And Worst Of 2019

  January 13, 2020 | Dipanjan Chatterjee

  This report is about the best and worst of brand building in 2019, a year in which some iconic brands reinvented themselves while others struggled to remain relevant. Read this report to find out...

• Report Predictions 2020: Media

  Streaming Wars, Podcasts, And Further Fragmentation Will Dominate The Media Industry In 2020

  October 29, 2019 | Collin Colburn, Joanna O'Connell, Jim Nail

  2020 will kick off a new decade for the media industry, with continued change and evolution. Consolidation, streaming wars, new ad formats, and a revitalization of local news will result in a group...

• Report Why And How To Iterate: Deliver Value And Quality To Reveal And Meet User Needs

  A Design Revolution Series Report

  October 17, 2019 | David Truog, Gina Bhawalkar, Karine Cardona-Smits

  Iterating is key to designing well. And design often must mesh with Agile, in which iterating is also key. Why do design and Agile both use iteration? Because iterating produces insight into what...

• Report Forrester Analytics: Digital Marketing Tracker, Q2 2019

  ForecastView Document

  September 5, 2019 | Brandon Verblow, Sanjeev Kumar

  Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...

• Report Amazon Will Disrupt The Advertising Ecosystem

  Is Your Company Prepared?

  September 3, 2019 | Collin Colburn

  Amazon Advertising experienced explosive growth in 2018. The advertising industry is abuzz about this new entrant and its chances of taking down the current duopoly, Facebook and Google. This...

• Report Consumers Want Convenience, Not Conversations

  Conversational Interfaces Struggle To Deliver Contextual Convenience

  August 21, 2019 | Julie A. Ask, Ian Jacobs

  Consumers want convenience and choice — not conversational interfaces. However, a fear of being left behind still impels digital business leaders to build them. And nearly three-fourths of those...

• Report Four Steps To Add Social Media To Your Marketing Strategy

  Road Map: The Social Marketing Playbook

  August 12, 2019 | Jessica Liu, Melissa Parrish

  When pursuing social marketing, many marketers prioritize channel decisions (e.g., "Where should my brand be on social media?") over understanding if and how they can help their consumers while...

• Report Data-Fueled Products: How To Thrive On The Design And Data Science Collision

  August 9, 2019 | Andrew Hogan

  Companies are starting to combine data science and design to create data-fueled products based on pattern-finding algorithms. But it's not going well: Many companies are hurting their customers and...

• Report Q&A: The Five Most Frequently Asked Questions About Facebook And Libra

  Forrester's Summary Of The Known Knowns And The Known Unknowns

  August 8, 2019 | Martha Bennett

  Since its launch on June 18, 2019, Facebook's initiative to launch a global digital currency, Libra, has rarely been out of the headlines. But what is "Libra?" And what's behind Facebook's claims...

• Report Forrester Analytics: Social Media Advertising Forecast, 2019 To 2023 (Europe)

  ForecastView Document

  August 7, 2019 | Brandon Verblow

  Social media has garnered a large share of firms' advertising budgets over the past several years. However, the channel faces growing headwinds. Marketers, publishers, and adtech firms should read...

• Report Forrester Analytics: Social Media Advertising Forecast, 2019 To 2023 (Global)

  ForecastView Document

  August 7, 2019 | Meenakshi Tiwari, Brandon Verblow

  Social is the fastest-growing digital advertising channel globally in the next five years. Marketers must understand what's driving this spend and adjust their spending strategies to match. This...

• Report Forrester Analytics: Online Display Advertising Forecast, 2019 To 2023 (Europe)

  ForecastView Document

  August 7, 2019 | Brandon Verblow

  With the implementation of GDPR, online display advertising spend will face greater headwinds than other digital ad channels. Marketers, publishers, and adtech firms should read this report to...

• Report Facebook, Inc.'s Scandals Will Not Doom The Company

  Regulation Will Only Strengthen It In The Short Term

  June 19, 2019 | Jessica Liu

  2018 was a tumultuous year for Facebook, Inc. (inclusive of Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware, and called "Facebook" for the purposes of this...

• Report The State Of Social Advertising

  Rapid Growth Belies Consumer, Advertiser, And Technology Conflicts

  June 19, 2019 | Jessica Liu, Brandon Verblow

  Social advertising is commanding an ever-increasing portion of B2C marketers' media buys. Despite this growth, stakeholders in the social advertising ecosystem — consumers, advertisers, and...

• Report Now Tech: Omnichannel Media Management, Q2 2019

  Tools And Technology: The Omnichannel Advertising Playbook

  June 14, 2019 | Joanna O'Connell

  An omnichannel media management approach can improve business performance, boost operational efficiency, and deliver better consumer experiences. But to realize these benefits in today's fragmented...

• Report Digital CX Trends, 2019

  Digital CX And Human-Centered Experience Design Align — At Last

  April 22, 2019 | Andrew Hogan, Gina Bhawalkar, Kelly Price

  Digital CX is changing: As it encompasses more capabilities like voice, connected devices, and notifications, customer experience (CX) pros and their companies can no longer take a...

• Report Forrester Analytics: Digital Marketing Tracker, Q3 2018

  ForecastView Document

  February 8, 2019 | Brandon Verblow, Sanjeev Kumar

  Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...

• Report Forrester Infographic: Customer Service Chatbots Fail Consumers Today

  January 30, 2019 | Ian Jacobs, Julie A. Ask, Andrew Hogan

  Brands increasingly rely on chatbots for customer service as a way to deflect inbound calls and reduce costs, but Forrester Analytics data shows that consumers aren't thrilled. Consumers are...

• Report New Tech: Augmented Reality, Virtual Reality, And Mixed Reality, Q1 2019

  Forrester's Landscape Overview Of 21 AR, VR, And MR Providers

  January 23, 2019 | Carlton A. Doty, Annika Gunderson

  Augmented, virtual, and mixed reality (AR, VR, and MR, collectively "extended reality" or "XR") are trendy technologies that are fuel for many companies' innovation experiments. However, XR...