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• Report Build A Thriving Developer Community

  How Leading Financial Firms Prioritize Developer Engagement

  April 16, 2020 | Jacob Morgan, Jost Hoppermann

  Astute digital business leaders recognize that a developer portal is actually a shop window to entice collaboration and innovation with the developer community — the ultimate builders of...

• Report Financial Services Firms Need To Rethink Personalization

  Personalization Is About Customer Engagement And Loyalty, Not Just The Next Product Sale

  September 26, 2019 | Alyson Clarke, Aurelie L'Hostis

  Many financial services firms say that they are already delivering on personalization and view improving their personalization capabilities and technology further as a top priority. But financial...

• Report Financial Services Firms Should Personalize Across The Lifecycle And On All Touchpoints

  Personalization Is About Deepening Customer Engagement

  September 26, 2019 | Aurelie L'Hostis, Alyson Clarke

  Most financial services companies are taking a narrow approach to personalization. Digitally empowered customers are seeking and expecting better, more relevant experiences, but product-oriented...

• Report The Forrester Banking Wave™: European Mobile Apps, Q2 2019

  The Gap Is Growing Between Leaders Aiming For Excellence And The Others

  May 29, 2019 | Aurelie L'Hostis, Karine Cardona-Smits

  Mobile apps have become the touchpoint of choice for millions of Europeans to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...

• Report Educate Customers To Help Them Make More Confident Banking Decisions

  Digital Feature Fix: Help Prospects Understand How Banking Products Work

  May 23, 2019 | Alyson Clarke

  Most consumers need and want help to understand products and make better financial decisions. Educational tools can engage prospects and further their relationship with the brand. Banks and credit...

• Report Help Digital Banking Customers With Budgeting And Saving

  Digital Feature Fix: Help Customers Stay On Top Of Their Finances With Effective Budgeting And Savings Tools

  January 18, 2019 | Aurelie L'Hostis

  A common pitfall on banks' websites and mobile apps is a lack of budgeting and savings tools to help customers improve how they manage their finances. This brief explains why budgeting and savings...

• Report Best Practices In Global Mobile Banking Functionality

  Leading Banks Continue To Raise The Bar On Mobile Functionality

  September 27, 2018 | Aurelie L'Hostis, Peter Wannemacher, Arnav Gupta

  Mobile apps have become the touchpoint of choice for millions of banking customers to manage their finances. With expectations rising, digital banking teams know they need to continuously iterate...

• Report The Forrester Banking Wave™: Global Mobile Apps Summary, 2018

  Mobile Banking Leaders Keep Raising The Bar On Functionality And User Experience

  September 27, 2018 | Benjamin Ensor, Arnav Gupta, Aurelie L'Hostis

  Mobile apps have become the touchpoint of choice for millions of people to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...

• Report Digital Transformation Case Studies: How 23 Companies Redesigned Their Business

  Examine Other Industries' Innovation Methods To Inform Your Transformation Strategy

  August 27, 2018 | Martin Gill

  Business leaders in every industry are launching initiatives to digitally transform their business. The task is daunting and has no clear path to success. Explore these 23 case studies —...