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The Customer Analytics Playbook For 2020

Turn Data Into Insights With Customer Analytics

The scale and diversity of customer data provide rich new sources of insight that let firms engage with customers in new ways and enable the digital disruption of entire industries. Today's...

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  • Report Now Tech: Customer Analytics Technologies, Q1 2020

    Forrester's Overview Of 33 Customer Analytics Providers
    March 25, 2020 | Brandon Purcell

    You can use customer analytics technologies to increase customer lifetime value (CLV), drive loyalty, and improve the customer experience (CX). But to realize these benefits, you'll first have to...

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