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  • Pitney Bowes

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  • Report Now Tech: Master Data Management, Q1 2019

    Forrester's Overview Of 20 Master Data Management Providers
    January 15, 2019 | Henry Peyret

    You can use master data management (MDM) to get a 360-degree view of your customers, to improve data quality and produce more accurate reports, and to prepare for sharing product data with partners...

  • Report Now Tech: Real-Time Interaction Management, Q1 2019

    Forrester's Overview Of 42 RTIM Providers
    January 11, 2019 | Rusty Warner

    B2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...

  • Report The Forrester Wave™: Location Intelligence Platforms, Q4 2018

    Tools And Technology: The Digital Intelligence Playbook
    December 5, 2018 | James McCormick, Emily Miller

    In our 27-criterion evaluation of location intelligence platforms providers, we identified the eight most significant ones — CARTO, Esri, Galigeo, MapLarge, Near, Oracle, Pitney Bowes, and Ubimo —...

  • Report The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018

    The 12 Providers That Matter Most And How They Stack Up
    February 13, 2018 | Rusty Warner

    In our 33-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 12 most significant ones — Adobe, Cheetah Digital, Emarsys, IBM, Oracle, Pegasystems, Pitney...

  • Report Now Tech: Customer Analytics Technologies, Q1 2018

    Landscape: The Customer Analytics Playbook
    February 12, 2018 | Brandon Purcell

    You can use customer analytics technologies to increase acquisition, drive retention and loyalty, and improve the customer experience. But to access these benefits, you'll first have to select from...

  • Report The Forrester Wave™: Enterprise Data Virtualization, Q4 2017

    The 13 Vendors That Matter Most And How They Stack Up
    November 15, 2017 | Noel Yuhanna

    Enterprise data virtualization has become critical to every organization in overcoming growing data challenges. These platforms deliver faster access to connected data and support self-service and...

  • Report The Forrester Wave™: Real-Time Interaction Management, Q2 2017

    Advanced Analytics And Cross-Channel Integration Are Fueling RTIM Adoption
    June 6, 2017 | Rusty Warner

    In our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney...