Charts & Figures
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Amazon Leads Apple In Securing Consumer Trust
August 1, 2018
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In 2017, Amazon Expanded Its Role In Five Crucial Places
February 8, 2018
Search Results
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Forum Digital Transformation & Innovation 2019
Master Tech-Driven Transformation
The lure of digital transformation Much of the allure of digital transformation was in its promise of leading market disruption and innovation. If you added a few emerging technologies here,...
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Webinar Are You Fit For The Future? You Can't Shape The Future With Tools You Don't Have
Tuesday, April 23, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | James L. McQuiveyThe future is coming, full of AI, robotics, and machine intelligence. Some are readier than others to partner with intelligent machines and shape our shared future, and they will have such a...
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Blog The Clash Of The Digital Platforms: The Five-Year Update
April 19, 2019 | James L. McQuiveyOn March 7, 2014, I wrote a report called “The Clash Of The Digital Platforms” in which I identified five companies that had a unique status in the world of technology, innovation, and...
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Blog Are You “Fit” Enough To Be Future Fit?
April 11, 2019 | James L. McQuiveyWe released Forrester Future Fitness just over a week ago, and the good questions keep rolling in. People are intrigued, many of them for the reasons that motivated us in the first place to create...
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Blog Forrester Future Fitness: The Big Picture View
April 2, 2019 | James L. McQuiveyThis week, we launch a completely new tool to get you from where you are to where you want to go. The tool is called Forrester Future Fitness. It’s an atypical tool for Forrester, but...
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Report Introducing Forrester Future Fit
Are You Fit Enough To Share In A World Of Intelligent Technologies?
April 1, 2019 | James L. McQuiveyThe future is coming, full of AI, robotics, and machine intelligence. Some people are readier than others to enter the bold new world of intelligent technologies that are shaping our shared future,...
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Blog Forrester Future Fit: Next Steps
April 1, 2019 | James L. McQuiveyThank you for taking the quick Forrester Future Fit assessment. As you saw, the assessment returns a score of high, medium, or low future fitness. Behind the scenes, what we did was statistically...
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Blog Forrester Future Fit: How Fit Are You?
April 1, 2019 | James L. McQuiveyWhen you want to improve your physical fitness, you turn to the pros — a trainer, maybe a doctor — and you ask them to give you an assessment. They run some tests, generate some numbers, and they...
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Blog Engaged Employees: You Can’t Get There Without Them
February 14, 2019 | James L. McQuiveyTruth is, in most of the reports we write about how to prepare your company for the future, two major recommendations always come out: Get your C-level leaders on board, and cultivate a culture...
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Report Emotions Fuel Your Brand Energy
Business Case: The Brand Experience Playbook
Consumers are changing, experiences are changing, and brands must change with them. Existing brand measures are useful but insufficient in this environment of upheaval. Forrester has applied its...
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Report The Metropolitan Indian Consumer Tech Stack
Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report Predictions 2019: CMO
Branding Brings Oomph To Differentiate CX
Marketing needs a boost of energy, but it won't come from purely provocative ads or some cool new technology. In the age of the customer, the best source of energy for a brand is the customer. As...
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Report The Metropolitan Chinese Consumer Tech Stack
Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report The Australian Consumer Tech Stack
Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Blog The Day Of The Machine Is Here: Are We Human Enough To Seize It?
October 5, 2018 | James L. McQuiveyYou’re an executive, an employer, or maybe an up-and-comer in your organization, but either way, you have surveyed the moment and you know that big things are poised to happen. Unlike the big...
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Blog The Day Of The Machine Is Here: Are We Human Enough To Seize It?
September 27, 2018 | James L. McQuiveyYou’re an executive, an employer, or maybe an up-and-comer in your organization, but either way, you have surveyed the moment and you know that big things are poised to happen. Unlike the big...
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Blog Digital Media Startup Success Plan: A Conversation With Annafi Wahed
September 25, 2018 | James L. McQuiveyForrester isn’t a political organization, and we don’t cover political news, but it would be silly not to acknowledge the fact that today’s turbulent political environment affects...
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Report Nike Makes No Sacrifices
A Consumer Energy Index Analysis
Nike unveiled its 30th anniversary "Just do It" ad campaign featuring its long-sponsored and controversial athlete Colin Kaepernick. Putting aside photos of disgruntled consumers setting Nike shoes...
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Blog Nike Scores A Customer-Values Touchdown
September 21, 2018 | James L. McQuiveyUnless you were on the Appalachian Trail for a few weeks, you know what I’m talking about. I’ll start with this paragraph from our newly published analysis of Nike’s “Just Do It” campaign featuring...
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Report The European Consumer Tech Stack
Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report What To Learn From Apple's Coming Brawl With Amazon
August 1, 2018 | James L. McQuiveyApple is the iconic brand of this century; soon, it will become the first trillion-dollar company. However, Apple is letting Amazon gradually take over its dominant role by focusing on its elegant,...
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Blog Apple’s Earnings Are Amazing But Not Enough
August 1, 2018 | James L. McQuiveyApple’s Tim Cook announced stellar earnings yesterday, exceeding analyst estimates but not surprising us at Forrester. We have predicted for a while that Apple was poised to become the...
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Blog Ready For The Future? Ask Your Body
July 27, 2018 | James L. McQuiveyAre you future-ready? Your body contains the secrets to your behavior, including future readiness. Though obvious, most of us fail to recognize this day to day. We think that our brains — our...
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Blog Understanding Share Of Life: A Chat With Sebastian Jespersen
July 11, 2018 | James L. McQuiveyIn my line of work, I chat with some very smart people. Sometimes I think they’re smart because they disagree with me; sometimes they just see something I can’t. Today, I’m...
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Blog Evolution's Master Technology Enabler: Conversation
July 9, 2018 | James L. McQuiveyWelcome to the final post in a four-part series I have been working on for the past few months. This series summarizes something I call the four basic forces of consumer behavior: emotion, tools,...
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