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• Forum Technology & Innovation

  learn best practices for driving innovation across your enterprise.

  November 3, 2020 | Chicago | Liz Herbert, Matthew Guarini, Brian Hopkins

  In today’s innovation-driven business environment, technology leaders have a unique opportunity to move beyond the traditional back-office IT function and become the catalysts of business...

• Blog This Is The Right Time To Make The Future Of Work Happen

  June 22, 2020 | James L. McQuivey, PhD

  My job as an analyst requires that I be on the lookout for new things. The trick to finding new things might surprise you. The most inventive new things will usually be found by watching how old...

• Blog Help Your Employees Adapt To The Post-Pandemic “Adjusted Normal”

  June 12, 2020 | James L. McQuivey, PhD

  As lockdowns lift and businesses tentatively look to reopen, our clients need guidance on alleviating the concerns of their employees. After all, our PandemicEX survey data shows us that while 61%...

• Report The CEO's Guide To The Future Of Work

  Build The Adaptive Workforce That Succeeds, Despite Changes To How Work Gets Done

  June 8, 2020 | James L. McQuivey, PhD, J. P. Gownder, David K. Johnson

  Most pronouncements about the future of work miss the mark because they fail to account for what executives like you can see clearly in the here and now: how the shocks already reverberating...

• Blog The Future Of Work Starts Now

  April 20, 2020 | James L. McQuivey, PhD

  Imagine that it’s January 2020 — an eternity ago — and that you have been asked to gather with a dedicated group of your peers to give definite shape to a massively important topic: the...

• Report The Future Of Work Starts Now

  Four Shocks Will Sort Out The Winners From The Losers In The 2020s

  April 14, 2020 | James L. McQuivey, PhD, J. P. Gownder, David K. Johnson

  The "roaring 2020s" have started with a force: a pandemic that will propel us into the future of work faster than expected. Like its namesake decade from the 20th century, the 2020s will be full of...

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  Webinar The Coronavirus And Consumer Sentiment

  How People Feel Will Affect Their Next Steps

  April 2, 2020 | James L. McQuivey, PhD, Anjali Lai, Kristopher Arcand

  As the coronavirus spreads around the world, so do certain emotional responses that consumers have. At Forrester, we are carefully measuring how people go through various stages of understanding...

• Blog How Employees Feel About Coronavirus Now: A PandemicEX Survey Update

  March 25, 2020 | James L. McQuivey, PhD

  Our #pandemicEX research project has now completed its second field period. In our newest wave, we surveyed a random sample of 504 US adults who work part- or full-time (fielded from March 17 to...

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  Webinar The Pandemic Employee Experience Journey: Best EX Practices

  March 16, 2020 | James L. McQuivey, PhD, J. P. Gownder, David K. Johnson

  Coronavirus disease 2019 (COVID-19) creates health challenges and business risks, all of which is important to focus on. But what is the effect on your employees, even if they aren't affected...

• Blog PandemicEX Results: Workers Uncertain That They Can Care For Ill Family Members

  March 13, 2020 | James L. McQuivey, PhD

  Forrester’s PandemicEX survey revealed the employee experience of 470 US adults working part- or full-time. Below is the second post in a series sharing the most important early findings from the...

• Blog PandemicEX Survey: Half Of Workers Confident In Leaders

  March 12, 2020 | James L. McQuivey, PhD

  Forrester’s PandemicEX survey revealed the employee experience of 470 US adults working part- or full-time. Below is the second post in a series sharing the most important early findings from the...

• Blog How Employees Feel About Coronavirus: Early Results From Forrester’s PandemicEX Survey

  March 11, 2020 | James L. McQuivey, PhD

  Forrester’s PandemicEX survey revealed the employee experience of 470 US adults working part- or full-time. Below are some of the most important early findings from the survey. Workers Are...

• Blog PandemicEX First Look: Just 43% Agree That Their Employer Has A Plan

  March 5, 2020 | James L. McQuivey, PhD

  You know by now how the novel coronavirus and COVID-19, the disease it causes, are triggering headlines around the world. The health effects are important to track, as is the economic impact...

• Blog PandemicEX: The Employee Experience Of Coronavirus

  March 2, 2020 | James L. McQuivey, PhD

  (Newest update: March 11, 2020; see below) What is the employee experience (EX) of a pandemic? Companies are making plans and governments are tracking the spread of the virus, but who is listening...

• Blog Google’s HR Chief Steps Down, Hands Employee Problems To Other Leaders

  February 11, 2020 | James L. McQuivey, PhD

  At Forrester, we have a team dedicated to preparing you for what most in the industry call the “future of work.” We gather in hours-long sessions to identify what really matters and...

• Report The Heated Streaming Wars Are About Relationships

  What Disney+ Teaches Marketers About Connecting With Customers

  January 31, 2020 | James L. McQuivey, PhD

  The media business has always been the canary in the digital disruption coalmine, teaching everyone what's coming next. The latest battle for digital dominance among video streamers is no...

• Report Three Lessons On Video Streamers

  A Research Overview For The Video Streaming Market

  January 31, 2020 | James L. McQuivey, PhD

  Disney+'s arrival into the video streaming market shines a spotlight on this increasingly crowded space. While the success of Disney+, Netflix, and Amazon remains assured, other services will...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Media

  December 4, 2019 | Julie A. Ask, James L. McQuivey, PhD, Martin Gill

  More than a quarter of US online adults prefer to use their smartphones to purchase digital or downloadable products. Consumers already regularly spend money on digital media like videogames on...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Education

  December 4, 2019 | Julie A. Ask, Martin Gill, James L. McQuivey, PhD

  Mobile has long promised to be the great equalizer in education by bringing connectivity to the billions of people who own mobile devices. Emerging technologies will scale education with immersive...

• Blog Predictions 2020: Anxious, Lost Consumers Are Hungry To Connect

  October 28, 2019 | James L. McQuivey, PhD

  A decade after we announced the age of the customer, consumers continue to move faster than businesses. Ten years ago, extraordinary new technologies from the iPhone to social media expanded access...

• Report Predictions 2020: CMO

  CMOs Must Establish A Span Of Control Before Their Purpose And The CMO Title Itself Are Dissolved

  October 28, 2019 | Keith Johnston, Shar VanBoskirk, Anjali Lai

  It's been 20 years since the digital era transformed the CMO role from a long-term brand-building growth captain to a quarter-disciplined and data-focused operator. This painful transition has...

• Report Predictions 2020: The Customer In 2020

  Consumer Pressure To Put Idealistic Values Into Action Forces Brands To Evolve Their Purpose

  October 28, 2019 | James L. McQuivey, PhD, Anjali Lai

  CMOs have been racing to invent content and experiences that are novel, delightful, hyper-personalized, memorable (if not viral), and delivered at the perfect moment to consumers' ever-shrinking...

• Report Improve Your Future Fitness Fast

  Boost Your Curiosity, Agility, And Risk For Rapid Fitness Gains

  October 16, 2019 | James L. McQuivey, PhD

  Forrester Future Fit is a simple tool for determining whether you get a high, medium, or low score for your fitness for adapting to the future. Behind the overall score lie nine attributes that...

• Report Be Future Ready: Invest In Noncollege-Educated Workers

  Make Everyone Fit For The Future Of Work

  September 30, 2019 | James L. McQuivey, PhD

  Technology is changing the way we work; for some, it threatens their ability to work at all. There are 104.8 million workers in sectors that will lose more jobs than they will gain in the future...

• Blog Amazon’s New Echo Lineup Does What Fire Phone Never Could

  September 25, 2019 | James L. McQuivey, PhD

  Remember when Amazon created a new phone and hoped it could revolutionize the smartphone business? And remember how badly that failed? As of today, Amazon just proved that it doesn’t need no...