Skip to main content
15 results in Everything
 
Sort by:
Refine
  • Sucharita Kodali
  • User Experience

Featured content

ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Search Results

  • Report Retail Checkout Page Best Practices

    Examining The Best Practices Of 15 Leading, Primarily US, Retailers
    March 12, 2020 | Lily Varon, Sucharita Kodali

    An intuitive checkout page is particularly important in the online purchase journey — and could be the difference between a transaction and an abandoned cart. We looked at 14 of the top US...

  • Report Make “My Account” The Linchpin Of Your Personalization Strategy

    Examining The Best Practices Of 10 Leading US Retailers
    October 25, 2019 | Sucharita Kodali

    Retailers are obsessed with personalization to create more relevant experiences for — and “stickier” relationships with — their customers. Opt-in personalization, the ability for customers to...

  • Report Must-Have eCommerce Features

    Road Map: The Retail eCommerce Playbook
    April 18, 2019 | Sucharita Kodali

    Digital business professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This report takes a prescriptive look at industry standards and...

  • Report Six Things Brands Must Do Online To Improve Sales

    Follow Forrester's eCommerce Enablement Framework To Grow Presence And Share
    February 12, 2019 | Sucharita Kodali

    Brands are now generating a hefty percentage of their overall revenues through eCommerce, often on websites other than their own. To ensure that other retailers and digital business professionals...

Content Type

Apply

Filters

Industry

Market Imperatives