Search Results

• Forum Data Strategy & Insights

  Thought leadership, strategic direction, and networking opportunities needed to shape your data and analytics strategy for the coming decade.

  October 14, 2020 | Live Virtual Experience | Brandon Purcell, Noel Yuhanna, Boris Evelson

  Are you ready to turn your organization into an insights-driven enterprise? Join more than 20 Forrester analysts, industry speakers, and over 650 data and analytics practitioners for two days at...

• Blog Key Takeaways From Two Forrester Wave™ Evaluations On Insights Service Providers

  June 22, 2020 | Jennifer Belissent, PhD

  Continuing our coverage of insights service providers, we recently published two Forrester Wave reports exploring and evaluating the current landscape. “The Forrester Wave: Enterprise...

• 

  Webinar Struggling To Find Value In Data? Insights Service Providers Deliver Business Value — And Build Culture And Capacity

  June 15, 2020 | Jennifer Belissent, PhD

  Firms make fewer than 50% of their decisions based on quantitative information as opposed to gut feeling, experience, or opinion. And, that doesn’t seem to change. Turning data into insights...

• Report The Forrester Wave™: Specialized Insights Service Providers, Q2 2020

  The 13 Providers That Matter Most And How They Stack Up

  June 8, 2020 | Jennifer Belissent, PhD

  In our 18-criterion evaluation of insights service providers, we identified the 13 most significant ones — Alibaba Cloud, BearingPoint, EPAM, Fractal Analytics, HCL, LTI, NEC, SAP, Telefónica,...

• Report The Forrester Wave™: Enterprise Insights Service Providers, Q2 2020

  The 13 Providers That Matter Most And How They Stack Up

  June 8, 2020 | Jennifer Belissent, PhD

  In our 18-criterion evaluation of enterprise insights service providers, we identified the 13 most significant ones — Accenture, Atos, Boston Consulting Group (BCG), Capgemini, Cognizant, Deloitte,...

• 

  Webinar Data Literacy: A Lifeline In Uncertain Waters

  June 8, 2020 | Jennifer Belissent, PhD

  The desire to become insights-driven is nearly universal — particularly in uncertain and unfamiliar times. Yet so is the struggle: 91% of global data and analytics decision makers report that...

• Blog Data Proliferation Accelerates The Need For Data Literacy

  April 14, 2020 | Jennifer Belissent, PhD

  With the onslaught of data and statistics about the pandemic, the world has seen an explosion of armchair virologists and policy pundits. Everyone has an insight to share, but not everyone gets it...

• Report Data Commercialization: A CIO's Guide To Taking Data To Market

  Advanced Level: Strategy Practices For Insights-Driven Businesses

  March 27, 2020 | Jennifer Belissent, PhD

  Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery,...

• Blog How Data-Literate Are You? Build A Curriculum Of ACES

  February 17, 2020 | Jennifer Belissent, PhD

  How data-literate are you? Is your team? Is your organization — that is, everyone in it? It’s not enough to create and distribute reports and dashboards if decision makers don’t know how to...

• Report Build A Data Literacy Curriculum Of ACES

  Increase Awareness, Deepen Comprehension, Expand Expertise, And Enable Scale To Deliver True Data Literacy

  February 14, 2020 | Jennifer Belissent, PhD

  This is a companion report to "Data Literacy Matters: The Writing's On The Wall," which establishes the four goals of a data literacy program: awareness, comprehension, expertise, and scale (ACES)....

• Blog It’s Not All Roses (Or Popcorn): Data Literacy Starts With Recognizing Data

  February 6, 2020 | Jennifer Belissent, PhD

  I used to have a microwave with preprogrammed cooking times. The top button was for popcorn. The result: I cooked everything as popcorn. If that machine had been capturing data on my cooking...

• Blog If You Need Somebody — Not Just Anybody — Data Literacy Help Is Here

  February 5, 2020 | Jennifer Belissent, PhD

  Some organizations need a little help with data literacy just to get their feet on the ground. Maybe they can’t seem to move the bar in terms of using data to make decisions. Or they sense that...

• Report Forrester Infographic: Don’t Go Shopping Without A List — Buy Smart City Apps Strategically

  January 16, 2020 | Jennifer Belissent, PhD, Michele Pelino

  Government leaders must improve the services they deliver to their constituents. Many have launched initiatives that require upgrades to existing infrastructure and investments in new applications....

• Report Now Tech: Insights Service Providers, Q1 2020

  Forrester's Overview Of 38 Insights Service Providers

  January 13, 2020 | Jennifer Belissent, PhD

  You can use insights service providers to deliver end-to-end data-to-insights-to-execution engagements, drive effective change and stakeholder management to ensure insights implementation, and...

• Report Data Literacy Matters: The Writing's On The Wall

  Advanced Level: People Practices For Insights-Driven Businesses

  January 8, 2020 | Jennifer Belissent, PhD

  The need to become insights driven is universally recognized: 90% of data and analytics decision makers see increasing the use of data insights in business decision making as a priority. At the...

• 

  Webinar Read The Writing On The Wall: Data Literacy Matters

  January 8, 2020 | Jennifer Belissent, PhD

  Did you miss the recent blog "Data Literacy Matters – Do We Have To Spell It Out?!" If you did, don’t worry. We’re going to spell it out for you here. The gap between wanting to...

• Report Monetize Data Strategically: Prioritize Data And Analytics Initiatives

  Intermediate Level: Process Practices For Insights-Driven Businesses

  December 2, 2019 | Jennifer Belissent, PhD

  Everyone wants to monetize their data, but the growing stream of data and analytics requests is overwhelming insights teams. Not all are equal. In a recent Forrester inquiry, a client asked, "Is a...

• Blog Finding “Friendlies” And Other Tips For Data Insights Leaders

  November 28, 2019 | Jennifer Belissent, PhD

  In a recent inquiry, a new chief data officer (CDO) asked where to start in terms of knowing how to build a community around data and analytics, particularly with a limited budget to hire. Finding...

• Report Predictions 2020: Customer Insights

  Firms Up Their Data And Analytics Game In Pursuit Of Better Customer Understanding

  October 30, 2019 | Gene Leganza, Jennifer Belissent, PhD, Cinny Little

  Insights-driven firms outperform their peers. And in an age when what customers think — and do — matters more than any other factor, the gold rush to customer insights is on. However, the paths to...

• Report New Tech: Data Marketplaces, Q3 2019

  Forrester's Landscape Overview Of 21 Providers

  September 30, 2019 | Jennifer Belissent, PhD

  With the data economy booming, data buyers and sellers need a place to meet. A new crop of data marketplaces stands poised to provide that hub to enable data transactions. This report presents an...

• Blog Chief Data Officers Rule And Deliver Results

  September 24, 2019 | Jennifer Belissent, PhD

  The CDO role has now crossed the chasm! It’s hard to have missed the news that data is important these days. Leaders recognize that they are sitting on a valuable asset. But it’s not enough to...

• Report Forrester Infographic: Top Performers Appoint Data Insights Leaders

  September 13, 2019 | Jennifer Belissent, PhD

  Today's insights-driven organizations need strong leadership. Good news: After hovering around 50% for the past few years, chief data officer (CDO) appointments jumped to 58% in 2019 — and were...

• Blog The Taming Of The SKU: Dynamic Pricing Helps Retailers Reduce Food Waste And Increase Profit Margins

  September 2, 2019 | Jennifer Belissent, PhD

  Although I didn’t know it at the time, my visit to the 2015 Expo in Milan was a foreshadowing of my current food tech research. I discovered the challenge of feeding the planet, explored new...

• Blog Data Literacy Matters — Do We Have To Spell It Out?!

  August 6, 2019 | Jennifer Belissent, PhD

  In the words of Thomas Edison, the value of an idea lies in the using of it. Yeah, I’ve used that quote a lot to talk about the value of data. Data isn’t inherently valuable. But when you use it to...

• Blog Goodbye Smart, Hello Insights-Driven: Insights-Driven Cities Deliver Effective Governance

  July 4, 2019 | Jennifer Belissent, PhD

  I’ve always struggled with the term “smart city.” The word “smart” can mean a million different things. Getting smart with someone isn’t necessarily a good thing — as in a mother admonishing a...