Search Results

• Blog The Podcast Wars Have Begun

  July 9, 2020 | Collin Colburn

  Marvel Vs. DC Gets A Podcast Reboot, With Spotify And SiriusXM Choosing Sides In October 2019, SiriusXM announced a partnership with Marvel for exclusive podcasts on its platforms, SiriusXM and...

• Report Weigh The Pros And Cons Of 11 Emerging Marketing Channels

  May 11, 2020 | Collin Colburn, David Novitzky

  Emerging channels provide value to consumers and opportunities for marketers, but which ones should marketers invest in? This report looks at eleven channels, but before spending money on any of...

• Blog How To Decide If An Emerging Marketing Channel Is Right For You

  May 11, 2020 | Collin Colburn

  The whole world and economy has changed over the past several months due to the pandemic. The global economy is in a recession. Advertisers are decreasing media budgets, which is leading to...

• Report Get More From Mobile Advertising

  Mobile Ads Struggle To Deliver Value For All

  April 24, 2020 | Collin Colburn

  Mobile advertising is a critical tool for advertisers and publishers alike, as consumers use mobile as their primary device. But mobile ads still fall short. Read this report to determine what B2C...

• Report Now Tech: Search Engine Optimization (SEO) Technologies, Q1 2020

  Forrester's Overview Of 27 SEO Technology Providers

  March 16, 2020 | Collin Colburn

  B2C marketers can use SEO technologies to perform technical audits of their sites, conduct competitor and keyword research, and automate the overall SEO process. But to realize these benefits,...

• Blog Publishers Shift Focus From Advertiser To Customer

  February 18, 2020 | Collin Colburn

  At Forrester, we talk a lot about the age of the customer — a 20-year business cycle where empowered customers are shaping industries. Within the media industry, publishers usually have two main...

• Blog Google Breaks Out YouTube And Cloud In Q4 2019 Earnings

  February 4, 2020 | Collin Colburn

  Google’s parent company, Alphabet, released earnings on Monday. For the first time, the company more specifically broke out YouTube and Google Cloud’s revenues, which gives us better insights into...

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  Webinar 2020 Media Predictions: The Media Disruption Just Won't Stop

  December 4, 2019 | Collin Colburn, Sarah Dawson, Jim Nail

  2020 will kick off a new decade for the media industry with continued change and evolution. Consolidation, streaming wars, new ad formats, and a revitalization of local news will result in a group...

• Blog Use Search To Convert In-Market Customers This Holiday Season

  October 31, 2019 | Collin Colburn

  This blog post is part of Forrester’s Holiday 2019 retail series. Search marketing — both paid search ads and search engine optimization — are tried-and-true performance marketing tactics to...

• Blog Predictions 2020: The Media Industry Braces For Long-Term Change

  October 29, 2019 | Collin Colburn

  The media industry is used to change. But 2020 may bring a different sort of change from what we have seen over the past 10-plus years as digital has disrupted media. The coming presidential...

• Report Predictions 2020: Agencies

  The Cumulation Of Many Pressures Forces Agencies To Upgrade

  October 29, 2019 | Jay Pattisall, Keith Johnston, Thomas Husson

  CMOs' demand for higher-performing campaigns and experiences will compel agencies to finally embrace their own transformation. In 2020, agencies will either reassemble their process, workforce, and...

• Report Predictions 2020: Media

  Streaming Wars, Podcasts, And Further Fragmentation Will Dominate The Media Industry In 2020

  October 29, 2019 | Collin Colburn, Joanna O'Connell, Jim Nail

  2020 will kick off a new decade for the media industry, with continued change and evolution. Consolidation, streaming wars, new ad formats, and a revitalization of local news will result in a group...

• Blog Meet The Performance Marketing Agencies

  September 18, 2019 | Collin Colburn

  I’m excited to share that “The Forrester Wave: Performance Marketing Agencies, Q3 2019” is live. This is the newest iteration of one of Forrester’s longest-running Wave evaluations:...

• Report The Forrester Wave™: Performance Marketing Agencies, Q3 2019

  The 12 Agencies That Matter Most And How They Stack Up

  September 18, 2019 | Collin Colburn, Stephanie Liu

  In our 28-criterion evaluation of performance marketing agencies, we identified the 12 most significant ones — 360i, 3Q Digital, DAC Group, GroupM Performance, iCrossing, iProspect, Jellyfish,...

• Report Amazon Will Disrupt The Advertising Ecosystem

  Is Your Company Prepared?

  September 3, 2019 | Collin Colburn

  Amazon Advertising experienced explosive growth in 2018. The advertising industry is abuzz about this new entrant and its chances of taking down the current duopoly, Facebook and Google. This...

• Blog Google, Facebook, And Amazon: From Advertising Duopoly To Triopoly

  September 3, 2019 | Collin Colburn

  Google and Facebook have dominated the digital advertising landscape for much of this decade. But in the past year, a new entrant has emerged to disrupt the digital ad duopoly: Amazon. Amazon’s...

• Report Derive Earned Media's True Value

  July 2, 2019 | Collin Colburn, Jessica Liu, Tina Moffett

  Marketers know that earned media is valuable, but they can't maximize its full value if they misunderstand what it is or how to measure it. This report helps B2C marketers correctly define earned...

• Report Performance Marketing Agencies, Global, Q2 2019

  Forrester's Overview Of 32 Performance Marketing Agencies

  June 19, 2019 | Collin Colburn, Stephanie Liu

  Marketers can use performance marketing agencies to target in-market consumers, drive them to convert in digital channels, and support some organic marketing efforts. But to realize these benefits,...

• Blog Voice Assistants Cannot Answer All Your Questions

  April 24, 2019 | Collin Colburn

  Let’s be honest: There is a lot of hype around voice assistants (or, as we call them at Forrester, intelligent agents, or IAs). Marketers, agencies, and vendors alike are all excited about...

• Report Intelligent Agents Can't Answer Commercial Voice Searches

  Alexa, Siri, Google Assistant, And Cortana Fail Our Marketing Tests

  April 24, 2019 | Collin Colburn, Arleen Chien

  The notion of voice search completely upending B2C marketers' current search marketing strategies is premature. To understand today's commercial opportunities for brands across Amazon Alexa,...

• Blog Join Our 2019 Search Marketing Survey

  February 4, 2019 | Collin Colburn

  I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a search marketing survey. From last...

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  Webinar Media Predictions 2019

  January 8, 2019 | Collin Colburn

  The media industry has been continuously disrupted since the beginning of this decade. In 2019, change will continue: Digital ad giants Facebook and Google will attempt to get even bigger, and...

• Report Predictions 2019: Media

  Five Events Will Reshape The Media Industry

  November 7, 2018 | Collin Colburn, Susan Bidel, Joanna O'Connell

  The media industry has been continuously disrupted since the beginning of this decade. In 2019, change will continue: Digital ad giants Facebook and Google will attempt to get even bigger, and...

• Blog Amazon Continues To Lean Into Its Advertising Business

  October 29, 2018 | Collin Colburn

  It’s unbelievable how much attention Amazon Advertising now gets. Prior to 2018, very few media outlets or Forrester clients even spoke about Amazon’s ad products. That has all changed,...

• Report B2B Marketers Fail At Paid Search

  When Most Purchases Start With A Search — This Is Something You'll Want To Be Good At

  October 25, 2018 | Collin Colburn, Meredith Cain

  If you are a B2B company, you are likely failing at search or at least have a lot room for improvement. This is a problem, considering most B2B purchases start with an online search. Forrester...