Search Results
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Blog The FTD Lesson For Long-Standing Brands: Don’t Rest On Your Laurels
June 7, 2019 | Brigitte MajewskiFTD Gets Caught In A Terrible Game Of Pickle Century-old floral delivery stalwart FTD filed for Chapter 11, sending shivers through C-suites of venerable brands everywhere. In a growing US flower...
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Blog CVS Agency Decision Signals A New Era In Partner Strategies: Values Vetting
May 6, 2019 | Brigitte MajewskiCVS Takes The Next Step To Align Its Operations And Values After pulling tobacco from its shelves in 2014, last week retailer CVS Health announced that it would not work with agencies who have...
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Blog B2C Marketing Predictions So Far: Preference And Privacy Prove Powerful
April 23, 2019 | Brigitte MajewskiOur 2019 B2C Marketing predictions hone in on the impact of rising customer power. Forrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo....
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Blog Boeing Case Reveals That B2Bs Are Not Immune To Volatile Brand Crises
April 22, 2019 | Brigitte MajewskiGrounded Boeing Angers A Whole Value Chain Boeing’s having a tough run. The self-proclaimed world’s largest aerospace company is under “intense scrutiny” after two crashes involving its 737...
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Forum Consumer Marketing 2019
Beyond The Direct-To-Consumer Revolution
Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...
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Report Research Round-Up: Artificial Intelligence For Marketers
Marketing technology (martech) and advertising technology (adtech) vendors offer a plethora of promises on how artificial intelligence (AI) can automate marketing processes. But the road to AI is...
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Blog Barneys And Starbucks Raise The Bar With Loyalty Program Updates
March 25, 2019 | Brigitte MajewskiGrab A Latte And Start Spring Shopping — You’ll Be Rewarded Barneys introduced a new loyalty program this month, and Starbucks announced upgrades to its existing program. We’re not surprised....
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Blog The Hidden Lesson In Big Beer’s Post-Super Bowl Antics (Hint: It’s Not About Fast Marketing)
February 8, 2019 | Brigitte MajewskiWhat everyone will remember most about “Super Bore LIII” is not the game or the ads but the post-game tit for tat between Big Beer brands Anheuser-Busch InBev (ABI) and MillerCoors (MC). ...
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Blog Like Teflon, Scandals Don’t Stick To Facebook As 2018 Delivers User And Ad Growth
January 31, 2019 | Brigitte MajewskiFacebook’s tumultuous year made approaching the social giant’s Q4 2018 earnings call complicated, to say the least. Days before the call, news hit that Facebook is consolidating the back-end tech...
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Webinar Rock Your 2018 Holiday Marketing
Holiday marketing budgets for 2018 are in place, but there’s still plenty you can do to ensure that you fully optimize your search, email, and social media to get the best...
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Blog What The Cambridge Analytica/Facebook Drama Tells Us About Brand Safety Today
May 3, 2018 | Brigitte MajewskiWe didn’t think the Cambridge Analytica story could get any darker, but clearly it has. Yesterday, The New York Times reported that Cambridge Analytica filed for bankruptcy, with clients fleeing...
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Blog What Marketers Need To Know: Social Media Q1 2018 Roundup
May 2, 2018 | Brigitte MajewskiQ1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook...
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Blog Facebook Fumbles Its Own Brand Crisis
April 19, 2018 | Brigitte MajewskiMark Zuckerberg’s testimony before the U.S. Senate didn’t sway us from our previously posted perspective, at least in terms of what Facebook’s fiasco means for marketers. If you are looking...
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Report Regularly Rejuvenate Your Marketing Talent
Advanced Level: Talent Practices For Marketing Innovation
When creating customer-obsessed marketing talent, there is no finale. Rather, advanced marketers make sure their thoughtfully developed talent mix and org structure doesn't create rigidity. This...
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Report The Marketing Talent Casting Call
Intermediate Level: Talent Practices For Marketing Innovation
You know your marketing function should lead your company's pivot to customer obsession. And you've already started orchestrating the right mix of old and new talent to change marketing's role....
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Report Launch Your Marketing Talent Transformation
Beginner Level: Talent Practices For Marketing Innovation
The right people are critical to successfully creating an innovative mindset, processes, and insights within your marketing organization. This report, part of the marketing innovation playbook,...
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Report Predictions 2018: Data Drives Media Disruption
Who Has Data, And How The Way They Use It Will Determine Success
The one constant in media since the first display ad ran in 1994 has been change, and 2018 will be no exception. Data — access to it and the collection and use of it — will offer some B2C...
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Webinar Break The Cycle: Revamp How You Work With Agencies To Be Customer-Obsessed
July 20, 2017 | Brigitte MajewskiThe brand/agency relationship is broken. But the causes and solutions are not as apparent as marketers think. Join this webinar to understand the fundamental challenges inherent across all your...