Charts & Figures
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Four Types Of Insights For B2B And B2B2C Firms
May 3, 2019
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Forrester Wave™: B2B Customer Analytics, Q1 2019
March 11, 2019
Search Results
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Webinar B2B And B2B2C Firms: Support Revenue, Customer Experience, And Efficiency With Analytics And Insights
Tuesday, June 25, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Allison SnowB2B and B2B2C companies have focused their analytics programs on either customer insights (CI) and revenue or cost optimization and operations. This made sense in years past, when firms could focus...
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Blog A Go-To Portfolio Of B2B And B2B2C Insights And Analytics Methods
May 6, 2019 | Allison Snow“I’ll beat you with one hand tied behind my back.” While a childish display of confidence, it is the challenge B2B and B2B2C firms wage by not applying analytics to growth and...
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Report Your Go-To Portfolio Of B2B And B2B2C Insights And Analytics Methods
Compete And Thrive With A Full Suite Of Analytical Techniques
May 3, 2019 | Allison SnowB2B and B2B2C firms have varying levels of sophistication and investment in analytics — and employ analytics for a variety of use cases. Firms that have concentrated analytics power (talent,...
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Blog Revenge Of The Nerds? Marketing Ops Takes The Stage
April 19, 2019 | Allison SnowDuring the SiriusDecisions 2019 Summit (May 5–8, Austin, Texas), I will join Sirius Research Director and new colleague Jeff Clark in presenting the Future Vision session on marketing operations....
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Report The Forrester Wave™: B2B Customer Analytics, Q1 2019
The Six Providers That Matter Most And How They Stack Up
March 11, 2019 | Allison SnowIn our 35-criterion evaluation of B2B customer analytics providers, we identified the six most significant ones — 6sense; CaliberMind; Datorama, a Salesforce company; Lattice Engines; Mintigo; and...
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Blog The Analytics Opportunity For Marketing And Sales Alignment: An Encore Presentation
February 28, 2019 | Allison SnowI’m bringing this topic to the top of your inbox, so to speak, but not (just) because I’m self-promotional. Lack of alignment really does continue to plague B2B sales and marketing organizations....
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Report The Untapped Opportunity For B2B Insights
Firms Must Balance Growth And Efficiency With Four Insights Types
February 4, 2019 | Allison SnowB2B and B2B2C companies have focused their analytics programs on either customer insights (CI) and revenue or cost optimization and operations. This made sense in years past, when firms could focus...
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Webinar Marketing The Marketing Function
Defining The B2B Metrics That Matter In Your Organization
December 12, 2018 | Allison SnowThis webinar helps participants think about building the metrics that matter for their organization — those unique indicators that capture the health of your business. You might wonder,...
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Blog Video: 2019 Research Themes (And A Few Resolutions)
November 27, 2018 | Allison SnowLike most people, I consider November a good time to start thinking about the clean slate that a new year brings. There is lots of room to reflect on one year and get ready for the next one with a...
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Blog Insights To Action — For Real This Time
November 27, 2018 | Allison SnowYou’d be forgiven for thinking it’s a sequel — a “Part Deux,” so to speak. But in fact, this is Forrester’s inaugural Data Strategy & Insights event. So why “this time”?...
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Blog AI Tech Shines A Path To Empathetic Triggers
November 12, 2018 | Allison SnowI’ve always been attracted to the power of empathy. That being said, I’m a longtime fan of “soft” skills — skills that are helpful in relationship-building, making me a better friend and...
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Report The Forrester Tech Tide™: B2B Marketing Technologies, Q4 2018
18 Technologies Underpin Modern B2B Marketing
B2B marketing technologies are increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in B2B marketing, companies are evaluating and...
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Report Now Tech: B2B Analytics And Measurement Providers, Q4 2018
Forrester's Overview Of 29 B2B Analytics And Measurement Providers
October 18, 2018 | Allison SnowYou can use B2B analytics and measurement solutions to gain insights, help grow the business, manage performance, and monitor customer health. But to access these benefits, you'll first have to...
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Report Humanize B2B Insights With AI
Three Ways To Boost Buyer Experiences With Empathy, Engagement, And Emotion
October 4, 2018 | Allison SnowYour customers' technological superiority defines the age of the customer. Their source of power? The mighty mobile device — symbolic of their access to information. The main problem for firms? The...
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Webinar Deliver Empathy-Infused Experiences Using AI-Infused Tech
September 13, 2018 | Allison SnowThe age of the customer is defined by the technological superiority of the customer. A firm’s disadvantage? The striking inability to get to know customers as well as customers can get to...
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Webinar Marketing And Sales Alignment: The Analytics Opportunity
August 28, 2018 | Allison SnowSales and marketing teams must jointly embrace analytics to understand revenue drivers, customer preferences, and trends that indicate revenue opportunity or risk. But they struggle to align...
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Report Master The Mechanics Of Analytics For Revenue Growth
Match Revenue Objectives With Specific Analytical Methods For Better Sales And Marketing Alignment
August 16, 2018 | Allison SnowThere's a lot of ink spilled on the value of analytics and insights in organizations. And for good reason: Fast-growing companies use advanced analytics as a key function in their revenue agendas....
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Webinar Get Started, Recommit, Or Ramp Up Your Insights Program For Customer Obsession
Customer-obsessed companies that make insights-driven decisions are growing more than 30% annually on average. That’s a growth rate worth chasing. Regardless of stage, "insights" needs to...
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Report Anchor Sales And Marketing Alignment With Revenue Growth Analytics
Best Practices To Collaborate On Analytics That Supports Growth
May 30, 2018 | Allison SnowAnalytics programs can be linchpins to revenue growth. But, too often, marketing and sales teams, operating with different perspectives and practices, fail to optimize the ROI of analytics efforts....
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Blog Call For Participation: B2B Measurement And Analytics Providers
May 11, 2018 | Allison SnowAre you an analytics platform or service provider serving primarily B2B businesses? Does your product or service help B2B insights professionals measure their results, understand B2B customers,...
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Blog Radius And Leadspace Join Forces: What Does It Mean For Predictive Marketing Analytics?
April 30, 2018 | Allison SnowThe executive summary here is simple: We think this is a harmonious merger. Not quite one year ago, Forrester published The Forrester Wave: Predictive Marketing Analytics For B2B Marketers, Q2...
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Blog 6 Metrics That Matter For B2B Marketers And 6 Bonus Fun Facts
April 19, 2018 | Allison SnowIn 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top marketing initiatives over the 12 months that...
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Blog My Sort-Of-Fictional-But-Really-Based-On-Reality Conversations With B2B Marketers About Insights
April 3, 2018 | Allison SnowDespite acknowledging that insights-driven firms pack competitive advantage into every decision, marketers give me good reasons every single day that they can’t quite rise to the level of insights...
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Blog Twenty Goals That Are Just Plain Better Than “Growing Revenue”
March 19, 2018 | Allison SnowDear Marketers, I know how important it is to you to grow revenue. I also know how that focus will help expand your remit — to align with your organization’s strategic priorities and rally around...
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Report Assessing Your Marketing Performance Management Maturity
Understand Your Current State And Build A Marketing Performance Management Vision With Forrester's Tool
March 5, 2018 | Allison SnowB2B marketers often underestimate the full scope of marketing performance management (MPM) — focusing only on demonstrating campaign or channel value. Instead, marketers must understand their...
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