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  • Forum CX Europe 2019

    Change The Game: Leading Radical CX Innovation
    November 14, 2019 | Joana van den Brink-Quintanilha

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Forum CX SF 2019

    The Rise of XD: Master the New Art (and Science) of Experience Design
    October 17, 2019 | San Francisco | Andrew Hogan

    Just what we need: another abbreviation. But this one is for real. Experience design — or XD — is rapidly emerging as the discipline to rule them all. If exceptional CX is the goal, XD...

  • Forum CX Singapore 2019

    Change The Game: Driving Radical CX Innovation
    August 28, 2019 | Singapore | Frederic Giron

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Forum CX NYC 2019

    Change The Game: Leading Radical CX Innovation
    June 11, 2019 | New York City | Harley Manning, Rick Parrish, Maxie Schmidt-Subramanian

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Workshop Journey Map Like A Pro

    A Workshop for Customer Experience Professionals Collocated with CX NYC 2019
    June 10, 2019 | New York City | TJ Keitt

    Despite making customer experience a strategic priority, Forrester's research shows that many companies still fail to deliver a great customer experience across all customer touchpoints. A common...

  • Workshop Elevate Customer Experiences Through Experience Design

    A Workshop for Customer Experience Professionals Collocated with CX NYC 2019
    June 10, 2019 | New York City | Andrew Hogan

    Customer experience is the new battle ground to win, serve, and retain your customers. Creating great customer experiences is more than knowing design thinking or the key user experience...

  • Workshop Smarter Design: Data, AI and The Future of CX Design

    A Summit Collocated with CX NYC 2019
    June 10, 2019 | New York City | Brandon Purcell

    AI and machine learning are powerful tools that can undercover new insights from reams of unstructured data, discern patterns and inferences invisible to the human eye, and drive rapid, iterative...

  • Webinar Come Together (Right Now) To Deliver The Next Best Experience

    Wednesday, May 29, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Brandon Purcell

    The next analytical paradigm has arrived: introducing the next best experience (NBX). The NBX is the fourth iteration of the “next best” saga — preceded by next best product,...

  • Webinar Use The Four-Step GQKD Framework To Select The KPIs That Matter Most And Drive More Actions From Data And Insights

    Tuesday, May 21, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Cinny Little

    Firms continue to play a data-to-insights game of “telephone.” In the data-to-insights version, insights tumble into a gap between data-to-insights pros and stakeholders with...

  • Webinar Breakthrough Or Bust: Introducing Forrester's Consumer Energy Index, A Formula For Consumer Readiness

    Tuesday, May 14, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Anjali Lai

    Empowered consumers appear to latch onto new experiences faster than innovators can build them. Still, business leaders know the pain of failing to win consumers’ attention, lead them to...

  • Workshop Master Technology-Led Innovation

    A Summit Collocated with Digital Transformation 2019
    May 13, 2019 | Chicago, IL | Matthew Guarini

    Enterprises that are closely tracking technology trends and finding ways to innovate with new (and emerging) digital technologies will rapidly rise to the top of the food-chain. The challenge is...

  • Workshop Winning in the Age of Amazon

    A Summit Collocated with Digital Transformation 2019
    May 13, 2019 | Chicago, IL | Brendan Witcher

    According to Forrester's most recent State Of The US Retail Shopper, 70% of US online adults chose Amazon first when shopping online. Amazon's unprecedented dominance of the retail landscape is the...

  • Forum CX Sydney 2019

    Change the Game: Driving Radical CX Innovation
    May 9, 2019 | Sydney | Michael Barnes, Riccardo Pasto, James Staten

    Good news. CX leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and more focused on business impact....

  • Workshop Take Journey Mapping To The Next Level

    A Workshop for Customer Experience Professionals Collocated with CX Sydney 2019
    May 8, 2019 | Sydney, Australia | Riccardo Pasto

    Despite journey mapping's popularity, Forrester continues to hear from frustrated CX leaders who are struggling to get started or fail to build momentum after less-than-stellar first efforts. What...

  • Webinar Moonshot Innovations Are Key To Ensuring Future Market Leadership

    Tuesday, April 23, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | James Staten

    In the digital transformation era, tech-driven innovations are key to market leadership. Yet most firms focus their efforts on tactical or competitive enhancements — not net-new value...

  • Report Lessons Learned: Managed Security Services, 2019

    Critical Insights From Forrester Wave™ Customer References Every Security Leader Should Know

    Despite the maturity of the managed security services provider (MSSP) market, security and risk pros and vendors far too often fail to sync up as true, successful partners. This report delves into...

  • Webinar Banks Must Personalize Or Perish

    April 11, 2019 | Alyson Clarke, Aurelie L'Hostis

    Personalized recommendations and offers are becoming commonplace. Customers expect personalization in all facets of their life and from all firms they interact with. But banks are getting it...

  • Report Forrester Analytics: Online Cross-Border Retail Forecast, 2018 To 2023 (Global)

    ForecastView Document
    April 5, 2019 | Michael O'Grady

    Cross-border shopping will make up 17% of eCommerce in 2023, with sales of US$736 billion globally. China is the largest B2C importer and exporter of cross-border goods and drives most...

  • Report The Future Of Sales Enablement Is The C-Suite

    Lead Change By Calibrating Selling Motions To Buying Preferences
    April 3, 2019 | Mary Shea

    Whether or not your organization is one of the only 25% that have a mature sales enablement (SE) function in place, know that evolving buyer dynamics demand a scope well beyond the content-focused...

  • Report Come Together (Right Now) To Deliver The Next Best Experience

    Vision: The Customer Analytics Playbook
    April 3, 2019 | Brandon Purcell

    We're living in the age of the customer, so it's understandable that many companies are striving — and claiming — to be customer obsessed. Yet many still fall short of creating superior customer...

  • Report Optimize Customer Experience With A Digital Intelligence Road Map

    Road Map: The Digital Intelligence Playbook
    April 1, 2019 | Cinny Little, James McCormick

    Tracking and understanding the interactions with your customers as they digitally engage across channels is hard enough. Using that understanding to take actions that optimize their experiences...

  • Webinar Use A Market And Competitive Intelligence (M&CI) Solution To Drive More Actions And Outcomes

    March 28, 2019 | Cinny Little, Elizabeth Cullen

    Most firms have M&CI capabilities, but many struggle to align insights from information and data with stakeholders’ decisions for actions that improve business outcomes. This webinar...

  • Report Now Tech: Enterprise BI Platforms, Q1 2019

    Forrester's Overview Of 41 Enterprise Business Intelligence Platform Providers
    March 26, 2019 | Boris Evelson

    You can use enterprise business intelligence (BI) platforms to turn raw data into meaningful signals and then turn those signals into actionable insights to effect tangible business outcomes. But...

  • Report Best Practices: Cloud Database Migrations

    Leverage Tools To Minimize Risks And Accelerate Migrations
    March 22, 2019 | Noel Yuhanna

    Cloud databases have exploded on the scene as organizations look at faster and more scalable deployments and lower their costs. However, cloud database migrations are not simple lift-and-shift;...

  • Report Measure Your Digital Intelligence Maturity

    Assessment: The Digital Intelligence Playbook
    March 21, 2019 | Cinny Little, James McCormick

    Digital intelligence (DI) is advancing, but firms must speed their progress to remain competitive and catch up with insights-driven businesses. The breadth and depth of DI requirements to keep pace...

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