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  • Report Gauge Your B2B eCommerce Digital Maturity

    Assessment: The B2B eCommerce Playbook
    August 27, 2019 | Joe Cicman

    As B2B C-suites increasingly demand that their companies accelerate their digital transformation efforts, digital business professionals face more pressure to show progress and benchmark their...

  • Report Assess Your Digital Insurance Capabilities

    Assessment: The Digital Insurance Strategy Playbook
    June 17, 2019 | Jeffery Williams

    Evolving customer preferences and nontraditional competitive pressures ranging from retail giants like Amazon and insurtech innovators like Lemonade are disrupting the insurance industry. In...

  • Report Gauge Your Digital Business Maturity

    The Assessment Report In The Digital Business Playbook

    Digital business transformation is a journey, not a destination. And every journey has a starting point. This report guides digital business leaders through Forrester's digital business maturity...

  • Report Define Your Social Media Maturity To Advance Your Social Marketing

    Assessment: The Social Marketing Playbook
    May 28, 2019 | Jessica Liu

    B2C marketers can't get more from their social marketing investments without first understanding where they are now in their overall social media maturity. Read this report to learn about the...

  • Report Gauge The Maturity Of Your Applications Portfolio And Strategy

    Assessment: The SaaS Transformation Playbook
    March 6, 2019 | Duncan Jones

    Are you evolving your business applications in the right direction quickly enough? Will outdated processes and/or lack of skills hold you back? This report and the associated online tool will help...

  • Report Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook
    March 6, 2019 | Mark Grannan, Nick Barber

    Application development and delivery (AD&D) professionals should assess their maturity in delivering customer-obsessed digital experience (DX) initiatives. But how? Forrester's self-assessment...

  • Report Assess Your Enterprise Content Management Maturity Level

    Assessment: The Enterprise Content Management Playbook
    February 8, 2019 | Cheryl McKinnon

    This report provides a framework for enterprise architecture (EA) professionals to assess their organization's content management maturity, identify capability gaps, and plot a course for program...

  • Report Retailers: Assess Your Digital Business Maturity

    Assessment: The Retail eCommerce Playbook
    January 11, 2019 | Fiona Swerdlow

    To evaluate their eCommerce opportunities, digital business retail professionals must establish a level set of current strengths and weaknesses. This framework plots your organizational maturity to...

  • Report Assess Your Strategic Portfolio Management Maturity

    Assessment: The Agile Software Leadership Playbook
    August 16, 2018 | Margo Visitacion

    Strategic portfolio management (SPM) practices enable an organization to select and execute on the investments necessary to embrace a customer-obsessed operating model. This report and assessment...

  • Report Assess Your Digital Banking Capabilities

    Assessment: The Digital Banking Strategy Playbook
    July 31, 2018 | Aurelie L'Hostis

    To achieve digital mastery, banks need to invest in digital capabilities that reflect the entire customer life cycle and support customers across touchpoints. This report — which is the assessment...

  • Report Refine Your Cloud Maturity Through Continual Assessment

    Continuous Improvement: The Cloud Computing Playbook
    January 12, 2018 | Lauren E. Nelson, Bill Martorelli

    As infrastructure and operations (I&O) leaders consider the next stage in their cloud evolution, Forrester recommends three key measurement and comparison practices: 1) Benchmark cloud adoption...