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• Report The State Of US Consumers And Technology, 2019

  Increasingly Intimate Technologies Spark The Next Mind Shift

  November 8, 2019 | Anjali Lai

  Today's abundance of technology means that consumers idealize digital detoxes and device retreats, but our data proves that their willingness and capacity to adopt and use more technology is still...

• Report Changing Expectations Fuel Direct-To-Consumer Disruption

  Consumers Redefine Convenience, Quality, And Trust

  April 2, 2019 | Jim Nail, Anjali Lai

  A wave of so-called digitally native direct-to-consumer (DTC) startups have burst on the scene, gaining market share and media attention. Long-standing brands are scrambling to respond with their...

• Forum Consumer Marketing 2019

  Beyond The Direct-To-Consumer Revolution

  April 2, 2019 | New York City | Jim Nail, Anjali Lai, Melissa Parrish

  Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...

• Report B2B Marketing Agencies, North America, Q1 2019

  Forrester's Overview Of 39 Service Providers Serving B2B Marketers

  February 8, 2019 | Jay Pattisall, Laura Ramos

  You can use B2B marketing agencies to supplement your resources with leading expertise; elevate your creative and content; and drive value from data, analytics, and martech investments. But to...

• Report The US Digital Marketing Forecast, 2018 To 2023

  Diverse Budget Priorities Will Boost Spend To Nearly $150 Billion

  February 7, 2019 | Shar VanBoskirk, Brandon Verblow

  By 2023, CMOs will spend nearly $150 billion on search marketing, banner and outstream advertising, instream advertising, and email marketing in the US. Paid search will lose share to shopping and...

• Report Get Ready To Activate Marketing Campaigns With Mobile Wallets

  Promotions And Loyalty Give Marketers A Head Start

  June 5, 2018 | Thomas Husson

  Few marketers in Europe and the US are activating marketing campaigns via mobile wallets today. Expect that to change quickly as these regions mimic China's Alipay and WeChat Pay by applying mobile...

• Report Forrester Analytics: Online Display Advertising Forecast, 2018 To 2023 (US)

  ForecastView Document

  June 4, 2018 | Brandon Verblow

  Given the fragmented nature of the online display advertising market, industry players are increasingly looking for insights to help them navigate this ever-evolving space. For marketers, this...

• Report Forrester Analytics: Marketing Automation Technology Forecast, 2017 To 2023 (US)

  ForecastView Document

  May 17, 2018 | Jennifer Adams, Jay McBain, Ryan Skinner

  Marketing automation technologies allow marketers to market effectively via multiple channels while automating repetitive tasks. This US data-driven report gives a five-year view of growth for six...